🔵⚪🔴 Kmart ‘hack’ pages have taken over the Aussie internet. They expose the grey area between online fandom and unpaid marketing. – Stratégie Réseaux Sociaux


  • Kmart ‘hack’ pages and influencers devoted to the Australian department store brand have become a major force online, helping to rehabilitate the brand’s image and bottom line.
  • But Kmart does not financially remunerate the creators who promote its products, even though influencers can command sizable fees when working with brands.
  • Leaders in the “die hard” community say they are treated fairly by Kmart, but experts say there is a grey area between online fandom and unpaid promotion.
  • Visit Business Insider Australia’s homepage for more stories.

“At the moment, I’m standing in my front little hallway… bit,” Helen James says, her eyes roaming around the room. “So when you walk in my front door, this is what you see.”

Behind her is a low-lying shelf, which holds a simple, modern lamp and a candle. A framed photo peeks from below. A print hangs on the wall. It’s styled like a mid-century travel poster, but instead of Paris or Marrakech it advertises the golden sands of Frankston, a suburb on Melbourne’s southern outskirts. It is, by all accounts, a clean, neat corner of a modern Australian home.

“It’s a little bit of a hot mess at the moment, not much there,” James says.

“But Kmart has kindly, kindly sent me their new Egon sideboard. It’s $49, and I’m going to style it with some Kmart pieces, and hopefully dress up my little area, so it’s nice and inviting when you walk in the door.”

‘Inviting’ is the right word. James is speaking through her Instagram account, @i_heart_kmart, where she has welcomed 121,000 followers into her home, closet, and kitchen, each styled and supplied with goods from Australian department store Kmart. It is here where a suburban entryway becomes a hub for countless self-professed Kmart fans to congregate.

Her visitors approve of the new look. They comment on each element replaced by something a bit newer, a little fresher.

“Love this space,” one follower writes. “Do you mind letting me know what the back of the unit looks like?” comments another. “Do you think it could be a floating piece?”

James is a star in a constellation of content creators, acolytes, and thrifty shoppers who form the Kmart fan community. It’s a massive, influential, and under-researched group, whose online ranks have grown with the company’s resurgence in the last decade.

A brand renewal

There have been plenty of stories about Kmart’s miraculous turnaround, and how parent company Wesfarmers and former CEO Guy Russo made the brand profitable. Less has been said about its online fanbase, who somehow made Kmart — a dowdy discount department store — into something legitimately desirable.

Kmart certainly recognises the community’s value. James received her new sideboard through the brand’s “gifted for review” program, part of Kmart’s effort to involve the community’s biggest stars in its own marketing campaigns. Key figures are regularly invited to seasonal events and product launches.

But Kmart does not financially compensate the influencers who drive its online fandom. And company staff appear to control at least one major ‘hack’ group on Facebook, indicating that the brand plays a quiet but active role in seemingly ‘organic’ communities.

James, and the other influencers Business Insider Australia spoke to, say they are ecstatic to work with a brand they genuinely love.

But a question remains: in the modern influencer economy, should an online community, whose tastes help dictate the success of a billion-dollar company, ask for more than a free sideboard in return?

The heavily abridged story of Kmart Australia goes like this: After opening its first store in Burwood, Victoria in 1969, Kmart expanded to become a mainstay of Australia’s department store scene. Nestled between the upmarket Myer and David Jones, and cheaper two dollar store offerings, Kmart offered Australian households access to affordable essentials, selling microwaves, mugs, trackpants, and paperbacks by the pallet.

But the brand’s fortunes decreased as its range ballooned in size. By 2008, Kmart was the black sheep in parent company Wesfarmer’s portfolio, generating earnings before interest and tax of $114 million — well behind stablemate Target on $223 million.

With the brand reportedly slated for sale, Wesfarmers hired Guy Russo, former managing director and chief executive of McDonald’s Australia, to take the helm at Kmart. One of his first tasks: Slashing the number of stock-keeping units (or ‘SKUs’), reversing Kmart’s ‘more is more’ strategy and swapping periodic sales for a constant flow of discounts.

“When we removed the SKUs and dropped the price, we found our customer,” Russo told the “Scaling Up” podcast last year. “They were a customer that really wanted value.”

Kmart also gutted its reliance on brand names, leaving its competitors to squabble over the big-name labels. “Removing brands, I think that was the other masterstroke,” Russo said. “We used to sell some really significant brands, but when we dropped the price of underpants to a buck each, the brands weren’t selling at ten bucks each. All of the sudden, the brands took a natural death.”

Wesfarmers put faith in Russo’s vision, providing funds to renovate stores as the brand cut inventory costs. “Make them look like Disneyland,” Russo recalls telling colleagues.

Layouts changed, with traditional departments axed. Customers would no longer pop into the electronics aisle to buy a coffee machine. Instead, they would have to meander through the all-purpose ‘kitchen’ section, potentially picking up some new mugs and cutlery along the way.

“And then the last little masterstroke, although we got a lot of criticism for it, is we put the registers in the middle,” Russo said. The move forced customers to spend a few more moments surrounded by product, giving them one last opportunity to reimagine their home before stepping back into the world.

It was expensive, time-consuming, and one of the most successful brand rehabilitations in Australian history, with Kmart pulling off one of the hardest tricks in retail: convincing customers it was ‘affordable’, not ‘cheap’.

Shoppers didn’t flinch at the brand’s slightly less vast range – instead, they bought en masse, energised by the low prices. When Russo retired as chief executive of Wesfarmer’s department stores in 2018, the segment posted earnings before interest and tax of $660 million, led by “continued strong growth in Kmart”.

The rise of a new kind of online fan

Low prices and sheer ubiquity go a long way in describing why so many Australians became enamoured by Kmart.

Yet that does little to explain the phenomenal passion of its fanbase, and why thousands of teachers, doctors, stay-at-home parents and retirees evangelise for the brand in their spare time. Another development is on the hook for that one: after shoppers left Kmart’s new, central registers, they set up their new goods at home and shared the photos on Instagram and Facebook.

“The marketing got done by our customers, which was the best part,” Russo said.

“My Instagram actually began because of Kmart,” Helen James told Business Insider Australia. “I would go in store and just see so many cool, on-trend pieces for ridiculously low prices, and so I would take photos and then post them to my page.”

It didn’t take long for photos of Kmart homewares and decor — long dismissed as a cut-price alternatives to more desirable products — to fill James’ page. “It was all a matter of timing really,” she said. “Instagram was just starting to take off, Kmart was just starting to refresh their image and homewares range, and I basically bought the two together.”

Friends would tag acquaintances in her post, who’d then tag others, when eventually led to James’ account picking up 400 new followers a week. “People couldn’t get enough of seeing all the new products coming into store,” James added.

She was not alone. As smartphone cameras empowered shoppers to become the stylists and creative directors of their own fashion shoots, many turned to Kmart, a newly trendy store with a national footprint. Some held elaborate shoots, co-opting the visual grammar of magazine spreads and established bloggers, laundering Kmart’s image among the high-fashion milieu. Others simply strolled the aisles, taking photos of fleece jumpers, baby rompers, and coffee tables as they appeared in-store.

‘Lawyer by day, Bargain Hunter by night,’ reads the profile of Jasmine Pisasale’s Instagram account, which she started seven years ago as an escape from the “stressful” requirements of her job. “I found Kmart to be more than just a shopping experience,” she told Business Insider Australia. “I love to pass time walking through the stores… It brings me a sense of excitement – ‘what am I going to see in Kmart today?’”

The excitement translated to flatlays, wishlists, and travel shots, with each outfit item meticulously tagged back to the brand’s own Instagram account. Her lifestyle shots show artfully rumpled linens, throw blankets draped over low-slung armchairs and, more recently, Pisasale’s young son, exploring the beach for the first time while wearing a Kmart-branded bucket hat.

Fans have “watched me get married and have my first child along the way,” Pisasale said, noting the growth in follower numbers — around 32,000, at time of writing — as “steady” and “organic”.

“I have made connections with so many inspiring individuals from other accounts too,” she added. “So the growth has not just been in numbers, but also in new friendships and networks.”

James and Pisasale have leveraged their followings for active partnerships with the brand. Both have participated in invite-only Kmart events, which influencers use to share sneak-peeks at unreleased products with their own fans. Kmart used a familiar playbook to bring these social media figures onside, according to Dr Brent Coker, a lecturer in digital marketing at the University of Melbourne.

“A common strategy with influencer marketing now is called ‘always on’,” Coker said. “These are people who genuinely like your brand, and eventually they’re posting content, if they aren’t already, about how great you are. That kind of gets integrated into their life, which has been recorded through social media.”

Coker, who has written a book on viral marketing, says consumers “can smell when there’s a team of five marketers behind something from a mile away.” Latching onto social media users who already love your brand is an easy workaround.

“It’s almost cliche, that kind of statistic that gets bandied about, that consumers trust each other more than the brand nowadays,” he added. “But it’s just true.”

The world of Kmart ‘hacks’

As Kmart built clout on Instagram through glossy fan photoshoots, something stranger, and far less predictable, was happening on Facebook.

Kmart ‘hack’ groups, named for the way users repurpose Kmart products beyond their original and intended use, have become a dominant part of the Australian social media experience. Few Facebook users are too far removed from these enormous public forums, where woven baskets become lampshades, shower caddies are nappy holders, and chopping boards are refashioned as bath trays, styled with tea lights and sparkling wine.

One of the larger groups, founded in 2015, now boasts 470,000 members. If membership counted as adherence to a religion, it would be one of the largest faith groups in the country.

There are dozens of denominations of this all-encompassing faith. There are offshoots for Kmart weddings and Kmart pets, as well as groups for teachers, who festoon their classrooms with Kmart supplies. Some users devote their time to organisation hacks, posting photos of meticulously-labelled spice racks or ways to stuff unsightly TV cables into ornamental boxes. There is a group dedicated to recipes for Kmart’s cult-favourite pie maker with almost 65,000 members. There is even a ‘hacks for normal people’ group, for those reluctant to admit their appreciation for Kmart’s broad, recognisable aesthetic.

What is the Kmart ‘look’, exactly? The textiles are muted: beige and burnt ochre, rosy salmon layered over the blue-grey of eucalyptus. Tables, drawers, and shelving units are typically enamel-white, or “oak look”, which is a sunbleached woodgrain applied to cheap particle board. Accent pieces are pearlescent silver, quartz, or chalky coral. Rattan and cane are slowly supplanting Kmart’s mid-decade turn to bronze and ‘millennial pink’, leaving the overarching aesthetic casual, coastal, and deliberately inoffensive — a bootleg Scandi chic, suffused with salty air.

Kmart’s products are certainly more appealing than they were a decade ago. Their versatility is appropriate for everything from baby showers to Ramadan celebrations, both of which feature prominently in the biggest ‘hack’ groups. The brand name appliances and clothes Kmart abandoned have largely been replaced by Anko, the brand’s in-house label, which launched in 2019. Similar to Costco’s Kirkland line, Anko does a bit of everything, allowing Kmart’s 300-strong buying team to funnel wireless earphones, vacuum cleaners, and fan-favourite air fryers into stores nationwide.

But in the brand’s savvy attempt to ensure every product matches everything else, redecoration has become a largely shop-by-numbers process. It’s one thing to observe the details of a Kmart-hacked lounge room, but flipping through the endless stretch of white and subdued earth tones sprawled over social media has a distinct numbing effect; an overwhelmingly pleasant vibe you might call ‘Byron purgatorial’.

The effect is most pronounced on Facebook. While Instagram fosters the curation of a distinct personal brand — “lawyer by day, bargain hunter by night” — Facebook unsubtly guides users into open forums, where ‘successful’ room transformations are celebrated through thousands of likes and comments. Looks the community deems distasteful are torn down in spectacular fashion. Many groups, for example, outright ban posts featuring Kmart’s infamous marble-effect book contact, after users were condemned for covering entire countertops with it. By virtue of Facebook’s voracious algorithm, users are more likely to see the most ‘successful’ looks, making them even more likely to be replicated in real life and then, in turn, fed back into Facebook.

The virality of these hacks has not gone unnoticed by Australian news organisations, either. Outlets regularly aggregate and package popular hacks into snappy, attention-grabbing pieces of online content. There’s Daily Mail Australia with ‘Shopper transforms Kmart shelves into chic furniture’; News Corp’s parent-centric KidSpot with ‘Kmart hack: How to turn $8 fruit bowl into mesh light shade; and 7 News, which now dedicates several articles a week to ‘cult buys’ and other Kmart-related phenomena. These articles then return to Facebook, reaching users who might have otherwise missed ‘Mum’s genius Kmart bedhead hack’, or ‘The secret sale section at Kmart with ‘heavily-reduced’ markdowns that you had no idea about’.

This feedback loop has reverberated into living rooms across the nation. It has homogenised suburban interiors, and certainly generated massive revenue for the brand. And it has transformed the ‘hack’ community into one of the most powerful forces in the Australian influencer economy. Kmart fan groups and influencers now serve as an open-air focus group, filling a board room which spans the continent.

Their dreams and desires have translated into an expanded toy range reflecting the diversity of Kmart’s customer base, a revamped take on the aforementioned pie-maker — which probably deserves its own analysis as a cultural artefact — and an overhaul of the brand’s fashion offerings. “I recall some influencers at a past event asking about the possibility of expanding their plus size range, and the style team took it on board and made significant efforts to expand the styles available,” Pisasale said.

“They really do listen to community feedback, which I love,” James added. “Womenswear, the Curve Collection, the quality of materials, the introduction of more sustainable products … I think over the years all of these improvements have really been driven from a grass roots level.”

But Kmart does not pay any of the influencers associated with its brand for these insights, be they polished Instagrammers or time-poor parents sharing pictures of their spice rack.

“As a business we do not do paid or sponsored content,” a Kmart representative told Business Insider Australia. “Rather we have a ‘gifted for review’ program where media and social media influencers are sent product (where relevant to them or their family) to review, trial and are encouraged to share their feedback.”

The uneasy relationship between marketing and ‘playbour’

Analysis of the influencer market suggests Kmart is getting a bargain.

A 2020 report by global social media analytics firm HypeAuditor found Australia’s professional Instagrammers — that is, creators who earn money on the platform by advertising brands and products to their followers — can command four-figure fees per post, even without the reach of homegrown superstars like Chris Hemsworth or Margot Robbie.

The report defines creators like James as ‘macro-influencers,’ who boast follower counts between 100,000 and 1 million, as “famous in a local community”. Creators in this tier can be expected to charge up to $1,200 for a sponsored post. Those with more concentrated followings, between 20,000 and 100,000, can bill brands up to $250 for access to their audience.

On the bottom rung are ‘nano-influencers’, the “regular consumers who are passionate and willing to share, but have little influence.” These figures can expect to earn $10 to $50 per post, if they earn at all. But these creators trade reach for engagement, the default measurement of a post’s impact. A major Australian celebrity might be expected to draw an engagement rate of 2.2%. This figure doubles for Australian nano-influencers.

The mode of influence changes, too: instead of a top-down relationship, nano-influencers reach each other in an omni-directional transfer of ideas, tastes, and aesthetics. The same pattern is exhibited by Facebook group members, even if the influencer economy has traditionally treated them as customers, not creators. For a brand like Kmart, the question then becomes one of scale: Why pay for access to one celebrity’s Australian audience, when everyday Instagrammers and a hivemind of 450,000 Facebook users will promote your product for free?

Catherine Archer, a senior lecturer in strategic communications at Perth’s Murdoch University, is one of several academics focused on digital ‘playbour’, the sticky middle ground between online fandom and paid service to a brand.

The benefit of these groups to Kmart is obvious, she said. But unlike traditional influencers, whose success is determined by click-through rates, it is harder to calculate their objective value to the brand. This under-researched commercial relationship makes compensation difficult to determine, if the conversation comes up at all.

“It’s all a bit blurred when you get to the ethics of interacting with people who are just like us, the everyday community,” Archer said, adding that participants “sometimes people don’t realise how absolutely amazing they are for that brand.” Savvy operators can forge careers out of online fan accounts, but for the most part, there are “a lot of people who don’t make any money out of it.”

Certainly, nobody is forcing hundreds of thousands of bargain hunters to proselytise for Kmart. The influencers Business Insider Australia spoke to expressed their genuine devotion to the brand, and appreciation for the way staff took their messages onboard. Not every fan group needs, or deserves, financial compensation from the causes they profess to support, and not every aspect of digital life should be packaged and sold to the highest bidder.

But it is hard not to see Kmart’s fan community as a case where the brand takes at least as much as it gives.

“Customer feedback through all of these channels are incredibly important to the entire Kmart team from design, buying, our quality technicians, stores and across to our distribution centres,” a Kmart spokesperson told Business Insider Australia.

“It allows us to listen to our customers, apply learnings where possible and continue to deliver great quality products at the lowest prices for everyone in the family.”

The brand does listen closely. At least one major ‘hack’ page, which does not advertise any official relationship with the brand, appears to be quietly administered by Kmart employees.

The company did not respond to questions about that group.

In his podcast appearance, Russo casually mentioned that at one point in his tenure as CEO, women accounted for 85% of sales. A cursory glance at the Kmart fan community suggests a similar demographic split. What these groups are, then, is a chance for Australian women to celebrate domestic ingenuity, and the unselfish, underappreciated labour of making a home. They are places for mothers — financially isolated compared to their male counterparts, yet contributing a disproportionate percentage of household labour — to find entertainment, inspiration, and community.

“I did some research about mothers using Facebook a few years ago, doing some focus groups and surveys,” Archer said. “And some of the reasons for being on Facebook were that sense of escape, to be in closed groups for advice, and genuinely to just sort of escape from boredom in some ways.

“But also feeling part of that connection to communities. And Kmart groups meet all of that.”

“We don’t use the word instinct, but it’s an instinctual sort of behavior, you know,” Coker added. “Once upon a time, it was beneficial for your survival to belong in a group… It’s kind of biologically programmed.”

But when some of the largest forums in Australian public life operate in service of commerce, should its participants not receive compensation for their contributions to the brand? And what good is a system which promises alienation for those who opt out altogether?

“What came up in the focus groups I did with mums of young children is that it’s very hard not to be on Facebook, because you feel a bit tethered to it,” Archer continued. “Because like I said, all the parties are on there, or everything’s on them. It throws you back in. And we know they work very hard to keep drawing back in, even if you don’t want to be drawn in.”

That Kmart became the beneficiary of an atomised society almost seems accidental, a fortunate addition to the brand’s offline overhaul. Any department store offering fashionable, cut-price goods could have feasibly profited from Facebook’s monopolisation of digital life. Regardless, brands will learn from Kmart’s example. And they will see community as a product, waiting to be repurposed.

Business Insider Emails & Alerts

Site highlights each day to your inbox.

Follow Business Insider Australia on Facebook, Twitter, LinkedIn, and Instagram.



Publié le Catégories Réseaux sociaux

🔵⚪🔴 21 umweltfreundliche Orte für Ihren nächsten Urlaub in Schottland – Trouver des clients


In Schottland gibt es unglaubliche Landschaften, seltene Lebensräume, unberührte Ecken und scheue Tierarten, die Sie nur in Schottland entdecken können. Mit endlosen Wäldern, Berglandschaften und grünen Weiten ist Schottland ein wahres Paradies, das Sie das ganze Jahr über besuchen und genießen können.

Jetzt, da nachhaltiger und verantwortungsvoller Tourismus immer wichtiger wird, haben wir einige der besten umweltfreundlichen Orte in Schottland für Sie zusammengestellt. Schauen Sie bei Ihrer nächsten Reise vorbei und übernachten Sie in umweltfreundlichen Unterkünften, die alle vom Green Tourism Award entweder mit Bronze, Silber oder Gold ausgezeichnet wurden. All diese großartigen Unternehmen haben Anpassungen vorgenommen, um umweltfreundlicher zu werden und ihren Beitrag zum Erhalt der einmaligen schottischen Landschaft zu leisten. Von Recycling und Solarenergie bis hin zu Ladestationen für Elektroautos und der Zusammenarbeit mit Unternehmen aus der Region, diese Unternehmen sind die Vorreiter auf dem Weg zu einem nachhaltigeren Schottland.

Accommodation

Glamping & Camping

Camping is a great way to get back to nature and is already a great green option for staying in Scotland. Here are some campsite and glamping parks that have gone the extra mile to offer sustainable nature tourism.

1. The Lazy Duck, Nethybridge

Tucked away in the lush landscapes of the Cairngorms National Park, The Lazy Duck is situated just 20 minutes from Aviemore, but with all the dense Caledonian Pine Forest surrounding you, you’ll feel like you’re a whole world away from the city. Cosy up in one of three eco mountain huts; The Woodman’s Hut, The Duck’s Nest and The Lambing Bothy, perfect for a couple’s getaway. Bring your pals and stay in the rustic bunkhouse (sleeps 5), or pitch up in the four-tent campsite for a back to nature escape.

Nearby, you’ll have hundreds of things to see, do and experience, from mountain biking trails, and Munros to conquer, to a range of watersports, horse riding, and even The Reindeer Centre, to name a few. It’s a true haven for the outdoor enthusiasts!

Dedicated to creating an organic and eco-friendly place to say, The Lazy Duck has been growing for decades and strives to source products and services responsibly; promoting local communities and businesses, and reducing the amount of waste they send to landfill by composting, recycling, re-using and upcycling. They are also active in taking responsibility for the local environment too, including the care of wildlife, forests and moorlands, as well as prioritising the well-being of their staff and guests.

2. Black Isle Permaculture & Arts

Relax in a self-catering cabin at Black Isle Permaculture & Arts in the glorious surroundings of the Highlands near Dingwall. Offering a bespoke timber cabin which combines eco-friendly features, a dash of artistic design, and an authentic charm, it’s the perfect choice if you’re looking to experience simple living. Siskin Cabin accommodates up to two people – great for a solo weekend away or a couple’s retreat. Recharge on the outdoor decking and soak up the tranquil atmosphere of the Scottish woodland, as well as the many birds and animals you may hear too.

Since 2012, owners Clive and Julie, have been making lasting and sustainable changes to how they run their cosy cabin, with their sustainable habits creating a thriving habitat for people, plants, trees and animals alike.

3. Haven: Craig Tara Holiday Park, Ayr

A great choice for a family holiday, Craig Tara Holiday Park is situated on the sparkling Ayrshire coast. Just a stone’s throw from the beach, enjoy coastal days out splashing in the crisp sea or making sandcastles until your heart’s content. Onsite, there are plenty of activities and facilities that will keep you and the little ones entertained all day, including the adventure village, a heated indoor pool, adventure golf course, segways and much more. There is even an onsite supermarket for everyday essentials, meals, hot snacks and souvenirs to take away with you.

Head out of the park and you’ll be met with dozens of golden sandy beaches, rugged Ayrshire coastline, family experiences and more to enjoy. If you have a furry four-legged friend in your family, not to worry. Craig Tara is dog-friendly so your pooch can enjoy the family holiday too!

Haven have various holiday parks situated across Scotland and have gone the extra step to make sure you enjoy a greener holiday that benefits the environment, and your wellbeing. From fresh air and more green spaces across their parks, to reducing their carbon footprint through energy efficiency measures, and being members of The Wildlife Trust.

Find more Green Camping & Glamping in Scotland.

Self-Catering Farm Stays & Cottages

If you fancy something a little closer to home, a cosy self-catering option or a rustic, eco-friendly cottage may be the choice for you.

4. Brecks Barn, Orkney

Enjoy a stay in this characterful farm cottage on the magnificent island of Orkney. Brecks Barn is a spacious accommodation option that has room for up to 6 people across three bedrooms, complete with a sun lounge, fantastic views, free Wi-Fi and everything you need for a relaxing self-catering getaway with friends or family. With hundreds of things to see and explore on Orkney, you’ll never be lost for something to do. From the Old Man of Hoy and Skara Brae, to the UNESCO Heart of Neolithic Orkney and the Ring of Brodgar, to name a few.

Boasting a four-star accreditation as well as a Silver Green Tourism Award, Brecks Barn is committed to helping the environment through carbon off-setting. In 2010 they planted 6,000 trees on the farm, and they are now planting one tree per booking to help off-set the carbon emitted whilst travelling to and from the farm. The planting takes place in autumn and spring and guests can even help out with the planting if you fancy.

5. Burmieston, Perth

Experiencing life on a farm doesn’t have to be just a dream. Nestle into a stay in a renovated farm steading in the glorious landscapes of Perthshire that can sleep up to 12 adults across 5 bedrooms – perfect for those big get-togethers. Complete with everything you need for a self-catering stay, including a play barn with a table tennis set-up, you’ll have friendly chickens, ducks, sheep and geese as your next-door neighbours, as well as immense panoramic views to wake up to each morning. Your welcoming host can also organise on and offsite activities, including archery, paddleboarding, kayaking and walking, to name a few, and with no TV or Wi-Fi, it’ll be a true digital detox.

Burmieston steading was renovated using as many recycled and eco-friendly materials as possible, as well as small everyday choices leading to a greater positive impact on the environment. From using bagless teabags and baking soda and vinegar for cleaning (instead of harsh chemicals), to LED lightbulbs, using their own spring water, and supporting locals artists and businesses, Burmieston is doing great things to help the environment.

6. Home Farm Cottage, Stranraer

Tucked away in the glorious south west corner of Dumfries & Galloway, Home Farm Cottage offers a quaint stay in the countryside surrounded by lush greenery and the tranquil atmosphere of Corsewall Estate. Immerse yourself in the historic woodland that encompasses this cute, gingerbread style cottage – a perfect base if you’re looking to explore the region and beyond. Featuring 3 bedrooms (sleeps 5) and a rustic log burning stove, this newly renovated self-catering spot boasts an ideal getaway option for couples and families alike. Indulge in home comforts, enjoy a barbeque on the rear patio in summer, and wander through the forest trails or explore the area by bike.

Committed to running their estate as eco-friendly as possible, they generate their own electricity in excess of what they consume, for heating fuel they use wood chip bio-mass fuel off setting and exceeding any limited oil consumption they have.  All water is also sourced from a historic spring. Also home to two wind turbines, this allows the estate to be carbon neutral, in terms of electrical energy consumption.

Find more Green Self-Catering and Cottages in Scotland.

Luxury

Indulge in a luxury getaway at a country estate or grand hotel for a truly relaxing sustainable place to stay surrounded by Scotland’s stunning scenery.

7. Carberry Tower Mansion House & Estate, East Lothian

This magnificent mansion house is set in 35-acres of beautiful grounds in East Lothian. A grand estate which was once a childhood holiday home for the Queen, you can guarantee the finest of luxury stays here. Just picture tree-lined driveways, sweeping lawns and landscaped walkways, all of which create the ideal space for outdoor activities such as archery, falconry and laser clays. Enjoy a stay fit for royalty with Carberry Tower and choose from 30 elegantly appointed en-suite bedrooms, many of which still feature their original fireplaces and working shutters.

East Lothian also offers hundreds of incredible things to do, beaches to explore and coastal cuisine delights to try on your stay here.

8. The Torridon Hotel, by Achnasheen

Combine grand luxury with a sense of adventure at The Torridon Hotel. Situated amongst 58 acres of dramatic scenery at the end of Loch Torridon, you’re in the best place possible if you want to experience the thrills of Scotland’s outdoor activity scene, then end the day relaxing in the luxury of a Victorian retreat. Originally built as a shooting lodge in 1887, The Torridon has been restored into a beautiful hotel, featuring 18 individually-designed bedrooms with Victorian-style opulence set against contemporary palettes and furnishings.

From biomass energy and natural spring water, to 60% of produce used grown in The Torridon Farm and Kitchen Garden, to gifting wildflower seeds as you leave that you can plant to help the bee population, The Torridon Hotel is committed to self-sufficiency and helping the environment thrive.

9. Mackay’s Hotel, Wick

Bring your pooch along to this dog-friendly, cosy getaway in the northern corners of mainland Scotland. Located just 16 miles from the most northern point in Scotland, John O’Groats, Mackay’s Hotel is the perfect place to be if you’re looking to uncover the untouched, ancient landscapes of Caithness and beyond to the Orkney Isles. Wick is an ideal spot for a romantic getaway or weekend break from the city, with superior king-size beds where you can recharge and relax in this pretty corner of Scotland. You’ll be in a warm and welcoming atmosphere in this boutique hotel, with each room offering ensuite facilities, free Wi-Fi, and amenities for your canine companion too.

Mackay’s Hotel are proud owners of a Gold Green Tourism Award, and are eco-conscious with every decision they make in running their lovely hotel. They also offer a Tesla charging point for drivers that want to be that little bit more eco-friendly too.

10. Kingshouse Hotel, Glencoe

Located in one of Scotland’s most iconic landscapes, it would be hard to say no to an eco-friendly stay in Glencoe. Nestled just 40 minutes away from Fort William, choose from over 50 delightful rooms to suit all tastes and preferences, whether it’s a mountain or river view, or you want to get to know the friendly neighbours: the deer. After a day of exploring ancient mountains and dramatic surroundings, what better way to warm up than in front of a crackling fire, accompanied with beers, single malts and delectable dishes made from only the best locally-sourced food?

Kingshouse Hotel is also dog-friendly, so bring your canine companion along and get exploring many famed attractions and great things to do, such as Buchaille Etive Mor, the West Highland Way and more.

Find more Luxury & Boutique Green Hotels in Scotland.

Things to See, Do & Visit

If you already have your accommodation sorted, why not explore the range of eco-friendly things to do Scotland has to offer? From historic centres and museums, to castles and even exhilarating outdoor activities, there will be something for everyone to enjoy.

Museums

11. National Museum of Rural Life, East Kilbride

Head west to East Kilbride to the National Museum of Rural Life. Here you can explore a historic working farm and learn all about the land, people and ways of working that have shaped Scotland’s rural history. Browse the extensive collection of tractors, combine harvesters and other farming machinery, and see how they’ve developed and changed throughout the years. Head out for a walk around the museum and farm and say hello to the array of farm animals along the way; from cattle, pigs, sheep and hens, to Sooty, the farm cat, patrolling the farmyard.

Before you leave, stop off at the award-winning café on site for delicious home-baked good, teas, coffees and more to tuck into.

12. The Devil’s Porridge Museum, Dumfries & Galloway

Situated near Annan in Dumfries & Galloway, The Devil’s Porridge Museum offers a fascinating insight into HM Factory Gretna. Once the largest munitions factory in the world during the First World War, you can explore how this once quiet rural town became a hub of wartime activity. The museum features displays and exhibitions that feature artefacts, information panels, film and audio, photographs and stories that bring this dramatic period of Scotland’s history to life.

Kids can get involved in dressing up, interactive games, ‘factory pass’ stamping, and a Kids Zone. Whilst the adults might prefer looking in detail at the history of WW1; from the trenches and the processes within the Gretna Factory, to the Women’s Police Service and the Chapelcross Nuclear PowerStation.

Find more museums.

Castles

13. Dumbarton Castle

Perched on the River Clyde just a 30 minute drive from Glasgow, Dumbarton Castle is one of Scotland’s greatest strongholds. Featuring breathtaking views over the Clyde, Loch Lomond and the surrounding area of Argyll, the castle also features a dramatic position atop coastal cliffs –  Dumbarton Rock was once an active volcano some 350 million years ago. Peruse the intricate examples of 18th century Georgian military architecture and enjoy stunning views from the Tower Crag, explore the fascinating connections to the Vikings and Scottish Wars of Independence, and you can learn about the many fortifications and defence strategies along the interactive family trail.

Historic Environment Scotland, who manage Dumbarton Castle and many other attractions across Scotland, are passionate and committed to protecting the environment. With eco-friendly things to do, they strive to be as sustainable as they can in the running of their locations, and encourage visitors to use public transport when travelling to their attractions too.

14. Castle of Mey, Thurso

Head to the very northern corner of mainland Scotland to the Castle of Mey in Thurso where you can explore the former home of Queen Elizabeth, The Queen Mother. Situated on the north coast of Caithness, the castle boasts an immense vantage point with stunning views across the Pentland Firth, and on a clear day you can even see over to the Orkney Isles. The castle is also home to a romantic garden, surrounded by the 12ft high Grey Wall of Mey that protects the shrubbery and plants from the high winds and salt spray. Wander around the grounds and gardens, taking in the magnificent architecture of the castle, the tranquil atmosphere, and soak in the fascinating history and stories of the area too.

In 1996, Her Majesty gifted the castle to The Queen Elizabeth Castle of Mey Trust who are proud owners of a Gold Green Tourism Award. The trust is dedicated to monitoring and reducing their impact on the environment through a number of measures, including energy efficient lighting, recycling waste, purchasing local produce, and encouraging the use of public transport.

15. Doune Castle, Stirling

 This striking 14th century courtyard castle in Stirling will truly take you back in time. You may recognise or have heard of Doune Castle for its starring role as Winterfell in Game of Thrones, as well as Outlander and Monty Python, but there is so much more history to be explored behind its walls. Marvel at the intricate architecture and design across the castle that was once built for the Regent Albany and admire the views from the battlements over the River Teith and towards the Menteith Hills and Ben Lomond. Bring your own phone and headphones to tune into the audio guides to learn more about the castle and its history as you wander around.

Another Historic Environment Scotland site, they are dedicated to protecting the environment. They strive to be as sustainable as they can in the running of their locations, and encourage visitors to use public transport when travelling to their attractions too.

Find more castles.

Outdoor Activities

16. Go Ape, Aberfoyle

Find your sense of adventure with a trip to Go Ape in the picturesque Loch Lomond & The Trossachs National Park. Embrace your inner Tarzan with treetop courses and exhilarating zip lines surrounded by the stunning natural beauty of mountains, rivers, lochs and dense forests. Home to two of the longest zip lines in the UK, fly over trees and waterfalls for a true adrenaline rush. Bring the family or head out for a day with your friends, everyone is guaranteed a fun-filled outing.

Go Ape also has course in the Scottish Borders and Aberdeen too.

As these locations are situated in beautiful and valuable environments, Go Ape are serious about caring for and preserving these areas. Specialists have been involved from the start when designing the treetop course to make sure they are as low impact as possible to the trees and environment. Braces rather than bolts are used to grip the trunk and to rest the platform on, which are inspected regularly and loosened to allow the tree to continue growing. The courses are also friendly to the wildlife in the areas, and Go Ape uses local goods and services for the production and maintenance of the courses too.

17. Lochter Activity Centre & Fishery, Aberdeenshire

Organise an exciting break away full of outdoor activities and fun experiences that the whole family will love. Situated in the north east of Scotland, Lochter Activity Centre offers a range of things to do, from go-karting on the outdoor track, clay pigeon shooting, and archery, to segways, a zip line, water zorbing and so much more. The centre also offers a selection of packages including a variety of activities, so you can make the most of your adventure holiday.

If you fancy a more laidback getaway, why not try your hand at a spot of fishing? With three lochs -Muckle Trout, Osprey and Heron – together there is approximately 20 acres of water for fishing, stocked with beautiful rainbow trout.

18. Highland Safaris Cycling, Aberfeldy

You can’t beat a trip to Perthshire when it comes to outdoor activities. Highland Safaris offer a range of outdoor activities, including mountain safaris, walking trips, a red deer centre and more. They also provide bike hire and an array of mountain biking trails that take in the incredible landscapes and terrain of Aberfeldy. If you want to get out on your bike but are keen to try out skills and tricks, why not explore the Bike Trax? Perthshire’s first purpose built Mountain Bike Skills Loop features fun-filled bike trail wynds, twists, turns and is full of exciting obstacles too.

Highland Safaris are passionate about providing an amazing outdoor experience for visitors, whilst having a minimal impact on the environment. They have long-term relationship with Dun Coilich, a local community woodland, where they operate a practical and measurable carbon offset scheme. They are also members of Wild Scotland, and being based in Perthshire’s ‘Big Tree Country’, they are working hard to preserve this ancient corner of Scotland.

Find more outdoor activities.

Explore more Green Tourism things to do and experience in Scotland.

Places to Eat

19. The Scottish Café & Restaurant, Edinburgh

Enjoy a trip to the capital where The Scottish Café & Restaurant serves up delicious, locally-sourced and sustainably-produced food with a menu that showcases the best artisan dishes from around Scotland. Nestled in the centre of Edinburgh by The Mound, stop in for a warming tea or coffee, lunch, or a tasty bite to eat when catching up with friends. Boasting incredible views over Princes Street Gardens and the Scott Monument, it’s a great place to admire the beauty of Edinburgh while treating yourself to a delectable dish or two.

The Scottish Café & Restaurant aims to help the environment by sourcing the best locally produced ingredients that don’t skip out on quality, minimise water use and waste production, and endeavour to find a secondary use for all waste materials, or recycle where re-use is not possible.

20. Locavore, Glasgow

Head west to the bustling city of Glasgow for a sustainable bite to eat at Locavore. Located near Pollockshields, this unique spot is the only fully organic place to eat out within the city and boasts mouth-watering food that is sustainable and freshly prepared from scratch in the kitchen every day. With a range of dishes on offer, including a special which changes every day, there are also plenty of options for vegan and vegetarian eaters too.

Locavore is very considerate and conscious when it comes to the environment and their impact. By 2023 they plan to further reduce their carbon production and be net carbon-negative. With their Veg Boxes being a huge success, they’ve had to expand to use vehicles for delivery, but since the beginning of 2020 they have introduced electric vans which, combined with a new route-planning software, has allowed them to significantly reduce CO2 emissions.

21. The Three Chimneys, Isle of Skye

Our islands are immaculate places to visit, often with hidden gem restaurants and places to eat too. The Three Chimneys is a true delight on the Isle of Skye and offers up an exquisite menu featuring some of the world’s freshest and most beautiful ingredients. Home to an authentic and natural larder, Skye is the perfect place to source fresh, local food that is inspected to the highest quality before being cooked to perfection in a range of tasty dishes.

Proud owner of a Silver Green Tourism Award, The Three Chimneys aim to ensure that their unique location on the stunning Isle of Skye is preserved for visitors and the local community for years to come by reducing their impact on the environment. From working closely with their suppliers to reduce carbon emissions, and sourcing all food locally or within Scotland, to using eco-friendly cleaning products and recycling materials wherever possible.

Find more places to eat.

Was Ihnen auch gefallen könnte:

 



Publié le Catégories Inbound Marketing

🔵⚪🔴 How much does it cost to build a website? – Landing Page


If you’re building a brand, you’ll need a website, whether it’s a one-page portfolio or a full-on eCommerce store. But how much does it cost to build a website?

That’s inevitably one of the first questions you’ll have, but in truth, website development costs vary. 

Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 21 umweltfreundliche Orte für Ihren nächsten Urlaub in Schottland – Trouver des clients


In Schottland gibt es unglaubliche Landschaften, seltene Lebensräume, unberührte Ecken und scheue Tierarten, die Sie nur in Schottland entdecken können. Mit endlosen Wäldern, Berglandschaften und grünen Weiten ist Schottland ein wahres Paradies, das Sie das ganze Jahr über besuchen und genießen können.

Jetzt, da nachhaltiger und verantwortungsvoller Tourismus immer wichtiger wird, haben wir einige der besten umweltfreundlichen Orte in Schottland für Sie zusammengestellt. Schauen Sie bei Ihrer nächsten Reise vorbei und übernachten Sie in umweltfreundlichen Unterkünften, die alle vom Green Tourism Award entweder mit Bronze, Silber oder Gold ausgezeichnet wurden. All diese großartigen Unternehmen haben Anpassungen vorgenommen, um umweltfreundlicher zu werden und ihren Beitrag zum Erhalt der einmaligen schottischen Landschaft zu leisten. Von Recycling und Solarenergie bis hin zu Ladestationen für Elektroautos und der Zusammenarbeit mit Unternehmen aus der Region, diese Unternehmen sind die Vorreiter auf dem Weg zu einem nachhaltigeren Schottland.

Accommodation

Glamping & Camping

Camping is a great way to get back to nature and is already a great green option for staying in Scotland. Here are some campsite and glamping parks that have gone the extra mile to offer sustainable nature tourism.

1. The Lazy Duck, Nethybridge

Tucked away in the lush landscapes of the Cairngorms National Park, The Lazy Duck is situated just 20 minutes from Aviemore, but with all the dense Caledonian Pine Forest surrounding you, you’ll feel like you’re a whole world away from the city. Cosy up in one of three eco mountain huts; The Woodman’s Hut, The Duck’s Nest and The Lambing Bothy, perfect for a couple’s getaway. Bring your pals and stay in the rustic bunkhouse (sleeps 5), or pitch up in the four-tent campsite for a back to nature escape.

Nearby, you’ll have hundreds of things to see, do and experience, from mountain biking trails, and Munros to conquer, to a range of watersports, horse riding, and even The Reindeer Centre, to name a few. It’s a true haven for the outdoor enthusiasts!

Dedicated to creating an organic and eco-friendly place to say, The Lazy Duck has been growing for decades and strives to source products and services responsibly; promoting local communities and businesses, and reducing the amount of waste they send to landfill by composting, recycling, re-using and upcycling. They are also active in taking responsibility for the local environment too, including the care of wildlife, forests and moorlands, as well as prioritising the well-being of their staff and guests.

2. Black Isle Permaculture & Arts

Relax in a self-catering cabin at Black Isle Permaculture & Arts in the glorious surroundings of the Highlands near Dingwall. Offering a bespoke timber cabin which combines eco-friendly features, a dash of artistic design, and an authentic charm, it’s the perfect choice if you’re looking to experience simple living. Siskin Cabin accommodates up to two people – great for a solo weekend away or a couple’s retreat. Recharge on the outdoor decking and soak up the tranquil atmosphere of the Scottish woodland, as well as the many birds and animals you may hear too.

Since 2012, owners Clive and Julie, have been making lasting and sustainable changes to how they run their cosy cabin, with their sustainable habits creating a thriving habitat for people, plants, trees and animals alike.

3. Haven: Craig Tara Holiday Park, Ayr

A great choice for a family holiday, Craig Tara Holiday Park is situated on the sparkling Ayrshire coast. Just a stone’s throw from the beach, enjoy coastal days out splashing in the crisp sea or making sandcastles until your heart’s content. Onsite, there are plenty of activities and facilities that will keep you and the little ones entertained all day, including the adventure village, a heated indoor pool, adventure golf course, segways and much more. There is even an onsite supermarket for everyday essentials, meals, hot snacks and souvenirs to take away with you.

Head out of the park and you’ll be met with dozens of golden sandy beaches, rugged Ayrshire coastline, family experiences and more to enjoy. If you have a furry four-legged friend in your family, not to worry. Craig Tara is dog-friendly so your pooch can enjoy the family holiday too!

Haven have various holiday parks situated across Scotland and have gone the extra step to make sure you enjoy a greener holiday that benefits the environment, and your wellbeing. From fresh air and more green spaces across their parks, to reducing their carbon footprint through energy efficiency measures, and being members of The Wildlife Trust.

Find more Green Camping & Glamping in Scotland.

Self-Catering Farm Stays & Cottages

If you fancy something a little closer to home, a cosy self-catering option or a rustic, eco-friendly cottage may be the choice for you.

4. Brecks Barn, Orkney

Enjoy a stay in this characterful farm cottage on the magnificent island of Orkney. Brecks Barn is a spacious accommodation option that has room for up to 6 people across three bedrooms, complete with a sun lounge, fantastic views, free Wi-Fi and everything you need for a relaxing self-catering getaway with friends or family. With hundreds of things to see and explore on Orkney, you’ll never be lost for something to do. From the Old Man of Hoy and Skara Brae, to the UNESCO Heart of Neolithic Orkney and the Ring of Brodgar, to name a few.

Boasting a four-star accreditation as well as a Silver Green Tourism Award, Brecks Barn is committed to helping the environment through carbon off-setting. In 2010 they planted 6,000 trees on the farm, and they are now planting one tree per booking to help off-set the carbon emitted whilst travelling to and from the farm. The planting takes place in autumn and spring and guests can even help out with the planting if you fancy.

5. Burmieston, Perth

Experiencing life on a farm doesn’t have to be just a dream. Nestle into a stay in a renovated farm steading in the glorious landscapes of Perthshire that can sleep up to 12 adults across 5 bedrooms – perfect for those big get-togethers. Complete with everything you need for a self-catering stay, including a play barn with a table tennis set-up, you’ll have friendly chickens, ducks, sheep and geese as your next-door neighbours, as well as immense panoramic views to wake up to each morning. Your welcoming host can also organise on and offsite activities, including archery, paddleboarding, kayaking and walking, to name a few, and with no TV or Wi-Fi, it’ll be a true digital detox.

Burmieston steading was renovated using as many recycled and eco-friendly materials as possible, as well as small everyday choices leading to a greater positive impact on the environment. From using bagless teabags and baking soda and vinegar for cleaning (instead of harsh chemicals), to LED lightbulbs, using their own spring water, and supporting locals artists and businesses, Burmieston is doing great things to help the environment.

6. Home Farm Cottage, Stranraer

Tucked away in the glorious south west corner of Dumfries & Galloway, Home Farm Cottage offers a quaint stay in the countryside surrounded by lush greenery and the tranquil atmosphere of Corsewall Estate. Immerse yourself in the historic woodland that encompasses this cute, gingerbread style cottage – a perfect base if you’re looking to explore the region and beyond. Featuring 3 bedrooms (sleeps 5) and a rustic log burning stove, this newly renovated self-catering spot boasts an ideal getaway option for couples and families alike. Indulge in home comforts, enjoy a barbeque on the rear patio in summer, and wander through the forest trails or explore the area by bike.

Committed to running their estate as eco-friendly as possible, they generate their own electricity in excess of what they consume, for heating fuel they use wood chip bio-mass fuel off setting and exceeding any limited oil consumption they have.  All water is also sourced from a historic spring. Also home to two wind turbines, this allows the estate to be carbon neutral, in terms of electrical energy consumption.

Find more Green Self-Catering and Cottages in Scotland.

Luxury

Indulge in a luxury getaway at a country estate or grand hotel for a truly relaxing sustainable place to stay surrounded by Scotland’s stunning scenery.

7. Carberry Tower Mansion House & Estate, East Lothian

This magnificent mansion house is set in 35-acres of beautiful grounds in East Lothian. A grand estate which was once a childhood holiday home for the Queen, you can guarantee the finest of luxury stays here. Just picture tree-lined driveways, sweeping lawns and landscaped walkways, all of which create the ideal space for outdoor activities such as archery, falconry and laser clays. Enjoy a stay fit for royalty with Carberry Tower and choose from 30 elegantly appointed en-suite bedrooms, many of which still feature their original fireplaces and working shutters.

East Lothian also offers hundreds of incredible things to do, beaches to explore and coastal cuisine delights to try on your stay here.

8. The Torridon Hotel, by Achnasheen

Combine grand luxury with a sense of adventure at The Torridon Hotel. Situated amongst 58 acres of dramatic scenery at the end of Loch Torridon, you’re in the best place possible if you want to experience the thrills of Scotland’s outdoor activity scene, then end the day relaxing in the luxury of a Victorian retreat. Originally built as a shooting lodge in 1887, The Torridon has been restored into a beautiful hotel, featuring 18 individually-designed bedrooms with Victorian-style opulence set against contemporary palettes and furnishings.

From biomass energy and natural spring water, to 60% of produce used grown in The Torridon Farm and Kitchen Garden, to gifting wildflower seeds as you leave that you can plant to help the bee population, The Torridon Hotel is committed to self-sufficiency and helping the environment thrive.

9. Mackay’s Hotel, Wick

Bring your pooch along to this dog-friendly, cosy getaway in the northern corners of mainland Scotland. Located just 16 miles from the most northern point in Scotland, John O’Groats, Mackay’s Hotel is the perfect place to be if you’re looking to uncover the untouched, ancient landscapes of Caithness and beyond to the Orkney Isles. Wick is an ideal spot for a romantic getaway or weekend break from the city, with superior king-size beds where you can recharge and relax in this pretty corner of Scotland. You’ll be in a warm and welcoming atmosphere in this boutique hotel, with each room offering ensuite facilities, free Wi-Fi, and amenities for your canine companion too.

Mackay’s Hotel are proud owners of a Gold Green Tourism Award, and are eco-conscious with every decision they make in running their lovely hotel. They also offer a Tesla charging point for drivers that want to be that little bit more eco-friendly too.

10. Kingshouse Hotel, Glencoe

Located in one of Scotland’s most iconic landscapes, it would be hard to say no to an eco-friendly stay in Glencoe. Nestled just 40 minutes away from Fort William, choose from over 50 delightful rooms to suit all tastes and preferences, whether it’s a mountain or river view, or you want to get to know the friendly neighbours: the deer. After a day of exploring ancient mountains and dramatic surroundings, what better way to warm up than in front of a crackling fire, accompanied with beers, single malts and delectable dishes made from only the best locally-sourced food?

Kingshouse Hotel is also dog-friendly, so bring your canine companion along and get exploring many famed attractions and great things to do, such as Buchaille Etive Mor, the West Highland Way and more.

Find more Luxury & Boutique Green Hotels in Scotland.

Things to See, Do & Visit

If you already have your accommodation sorted, why not explore the range of eco-friendly things to do Scotland has to offer? From historic centres and museums, to castles and even exhilarating outdoor activities, there will be something for everyone to enjoy.

Museums

11. National Museum of Rural Life, East Kilbride

Head west to East Kilbride to the National Museum of Rural Life. Here you can explore a historic working farm and learn all about the land, people and ways of working that have shaped Scotland’s rural history. Browse the extensive collection of tractors, combine harvesters and other farming machinery, and see how they’ve developed and changed throughout the years. Head out for a walk around the museum and farm and say hello to the array of farm animals along the way; from cattle, pigs, sheep and hens, to Sooty, the farm cat, patrolling the farmyard.

Before you leave, stop off at the award-winning café on site for delicious home-baked good, teas, coffees and more to tuck into.

12. The Devil’s Porridge Museum, Dumfries & Galloway

Situated near Annan in Dumfries & Galloway, The Devil’s Porridge Museum offers a fascinating insight into HM Factory Gretna. Once the largest munitions factory in the world during the First World War, you can explore how this once quiet rural town became a hub of wartime activity. The museum features displays and exhibitions that feature artefacts, information panels, film and audio, photographs and stories that bring this dramatic period of Scotland’s history to life.

Kids can get involved in dressing up, interactive games, ‘factory pass’ stamping, and a Kids Zone. Whilst the adults might prefer looking in detail at the history of WW1; from the trenches and the processes within the Gretna Factory, to the Women’s Police Service and the Chapelcross Nuclear PowerStation.

Find more museums.

Castles

13. Dumbarton Castle

Perched on the River Clyde just a 30 minute drive from Glasgow, Dumbarton Castle is one of Scotland’s greatest strongholds. Featuring breathtaking views over the Clyde, Loch Lomond and the surrounding area of Argyll, the castle also features a dramatic position atop coastal cliffs –  Dumbarton Rock was once an active volcano some 350 million years ago. Peruse the intricate examples of 18th century Georgian military architecture and enjoy stunning views from the Tower Crag, explore the fascinating connections to the Vikings and Scottish Wars of Independence, and you can learn about the many fortifications and defence strategies along the interactive family trail.

Historic Environment Scotland, who manage Dumbarton Castle and many other attractions across Scotland, are passionate and committed to protecting the environment. With eco-friendly things to do, they strive to be as sustainable as they can in the running of their locations, and encourage visitors to use public transport when travelling to their attractions too.

14. Castle of Mey, Thurso

Head to the very northern corner of mainland Scotland to the Castle of Mey in Thurso where you can explore the former home of Queen Elizabeth, The Queen Mother. Situated on the north coast of Caithness, the castle boasts an immense vantage point with stunning views across the Pentland Firth, and on a clear day you can even see over to the Orkney Isles. The castle is also home to a romantic garden, surrounded by the 12ft high Grey Wall of Mey that protects the shrubbery and plants from the high winds and salt spray. Wander around the grounds and gardens, taking in the magnificent architecture of the castle, the tranquil atmosphere, and soak in the fascinating history and stories of the area too.

In 1996, Her Majesty gifted the castle to The Queen Elizabeth Castle of Mey Trust who are proud owners of a Gold Green Tourism Award. The trust is dedicated to monitoring and reducing their impact on the environment through a number of measures, including energy efficient lighting, recycling waste, purchasing local produce, and encouraging the use of public transport.

15. Doune Castle, Stirling

 This striking 14th century courtyard castle in Stirling will truly take you back in time. You may recognise or have heard of Doune Castle for its starring role as Winterfell in Game of Thrones, as well as Outlander and Monty Python, but there is so much more history to be explored behind its walls. Marvel at the intricate architecture and design across the castle that was once built for the Regent Albany and admire the views from the battlements over the River Teith and towards the Menteith Hills and Ben Lomond. Bring your own phone and headphones to tune into the audio guides to learn more about the castle and its history as you wander around.

Another Historic Environment Scotland site, they are dedicated to protecting the environment. They strive to be as sustainable as they can in the running of their locations, and encourage visitors to use public transport when travelling to their attractions too.

Find more castles.

Outdoor Activities

16. Go Ape, Aberfoyle

Find your sense of adventure with a trip to Go Ape in the picturesque Loch Lomond & The Trossachs National Park. Embrace your inner Tarzan with treetop courses and exhilarating zip lines surrounded by the stunning natural beauty of mountains, rivers, lochs and dense forests. Home to two of the longest zip lines in the UK, fly over trees and waterfalls for a true adrenaline rush. Bring the family or head out for a day with your friends, everyone is guaranteed a fun-filled outing.

Go Ape also has course in the Scottish Borders and Aberdeen too.

As these locations are situated in beautiful and valuable environments, Go Ape are serious about caring for and preserving these areas. Specialists have been involved from the start when designing the treetop course to make sure they are as low impact as possible to the trees and environment. Braces rather than bolts are used to grip the trunk and to rest the platform on, which are inspected regularly and loosened to allow the tree to continue growing. The courses are also friendly to the wildlife in the areas, and Go Ape uses local goods and services for the production and maintenance of the courses too.

17. Lochter Activity Centre & Fishery, Aberdeenshire

Organise an exciting break away full of outdoor activities and fun experiences that the whole family will love. Situated in the north east of Scotland, Lochter Activity Centre offers a range of things to do, from go-karting on the outdoor track, clay pigeon shooting, and archery, to segways, a zip line, water zorbing and so much more. The centre also offers a selection of packages including a variety of activities, so you can make the most of your adventure holiday.

If you fancy a more laidback getaway, why not try your hand at a spot of fishing? With three lochs -Muckle Trout, Osprey and Heron – together there is approximately 20 acres of water for fishing, stocked with beautiful rainbow trout.

18. Highland Safaris Cycling, Aberfeldy

You can’t beat a trip to Perthshire when it comes to outdoor activities. Highland Safaris offer a range of outdoor activities, including mountain safaris, walking trips, a red deer centre and more. They also provide bike hire and an array of mountain biking trails that take in the incredible landscapes and terrain of Aberfeldy. If you want to get out on your bike but are keen to try out skills and tricks, why not explore the Bike Trax? Perthshire’s first purpose built Mountain Bike Skills Loop features fun-filled bike trail wynds, twists, turns and is full of exciting obstacles too.

Highland Safaris are passionate about providing an amazing outdoor experience for visitors, whilst having a minimal impact on the environment. They have long-term relationship with Dun Coilich, a local community woodland, where they operate a practical and measurable carbon offset scheme. They are also members of Wild Scotland, and being based in Perthshire’s ‘Big Tree Country’, they are working hard to preserve this ancient corner of Scotland.

Find more outdoor activities.

Explore more Green Tourism things to do and experience in Scotland.

Places to Eat

19. The Scottish Café & Restaurant, Edinburgh

Enjoy a trip to the capital where The Scottish Café & Restaurant serves up delicious, locally-sourced and sustainably-produced food with a menu that showcases the best artisan dishes from around Scotland. Nestled in the centre of Edinburgh by The Mound, stop in for a warming tea or coffee, lunch, or a tasty bite to eat when catching up with friends. Boasting incredible views over Princes Street Gardens and the Scott Monument, it’s a great place to admire the beauty of Edinburgh while treating yourself to a delectable dish or two.

The Scottish Café & Restaurant aims to help the environment by sourcing the best locally produced ingredients that don’t skip out on quality, minimise water use and waste production, and endeavour to find a secondary use for all waste materials, or recycle where re-use is not possible.

20. Locavore, Glasgow

Head west to the bustling city of Glasgow for a sustainable bite to eat at Locavore. Located near Pollockshields, this unique spot is the only fully organic place to eat out within the city and boasts mouth-watering food that is sustainable and freshly prepared from scratch in the kitchen every day. With a range of dishes on offer, including a special which changes every day, there are also plenty of options for vegan and vegetarian eaters too.

Locavore is very considerate and conscious when it comes to the environment and their impact. By 2023 they plan to further reduce their carbon production and be net carbon-negative. With their Veg Boxes being a huge success, they’ve had to expand to use vehicles for delivery, but since the beginning of 2020 they have introduced electric vans which, combined with a new route-planning software, has allowed them to significantly reduce CO2 emissions.

21. The Three Chimneys, Isle of Skye

Our islands are immaculate places to visit, often with hidden gem restaurants and places to eat too. The Three Chimneys is a true delight on the Isle of Skye and offers up an exquisite menu featuring some of the world’s freshest and most beautiful ingredients. Home to an authentic and natural larder, Skye is the perfect place to source fresh, local food that is inspected to the highest quality before being cooked to perfection in a range of tasty dishes.

Proud owner of a Silver Green Tourism Award, The Three Chimneys aim to ensure that their unique location on the stunning Isle of Skye is preserved for visitors and the local community for years to come by reducing their impact on the environment. From working closely with their suppliers to reduce carbon emissions, and sourcing all food locally or within Scotland, to using eco-friendly cleaning products and recycling materials wherever possible.

Find more places to eat.

Was Ihnen auch gefallen könnte:

 



Publié le Catégories Inbound Marketing

🔵⚪🔴 21 umweltfreundliche Orte für Ihren nächsten Urlaub in Schottland – Trouver des clients


In Schottland gibt es unglaubliche Landschaften, seltene Lebensräume, unberührte Ecken und scheue Tierarten, die Sie nur in Schottland entdecken können. Mit endlosen Wäldern, Berglandschaften und grünen Weiten ist Schottland ein wahres Paradies, das Sie das ganze Jahr über besuchen und genießen können.

Jetzt, da nachhaltiger und verantwortungsvoller Tourismus immer wichtiger wird, haben wir einige der besten umweltfreundlichen Orte in Schottland für Sie zusammengestellt. Schauen Sie bei Ihrer nächsten Reise vorbei und übernachten Sie in umweltfreundlichen Unterkünften, die alle vom Green Tourism Award entweder mit Bronze, Silber oder Gold ausgezeichnet wurden. All diese großartigen Unternehmen haben Anpassungen vorgenommen, um umweltfreundlicher zu werden und ihren Beitrag zum Erhalt der einmaligen schottischen Landschaft zu leisten. Von Recycling und Solarenergie bis hin zu Ladestationen für Elektroautos und der Zusammenarbeit mit Unternehmen aus der Region, diese Unternehmen sind die Vorreiter auf dem Weg zu einem nachhaltigeren Schottland.

Accommodation

Glamping & Camping

Camping is a great way to get back to nature and is already a great green option for staying in Scotland. Here are some campsite and glamping parks that have gone the extra mile to offer sustainable nature tourism.

1. The Lazy Duck, Nethybridge

Tucked away in the lush landscapes of the Cairngorms National Park, The Lazy Duck is situated just 20 minutes from Aviemore, but with all the dense Caledonian Pine Forest surrounding you, you’ll feel like you’re a whole world away from the city. Cosy up in one of three eco mountain huts; The Woodman’s Hut, The Duck’s Nest and The Lambing Bothy, perfect for a couple’s getaway. Bring your pals and stay in the rustic bunkhouse (sleeps 5), or pitch up in the four-tent campsite for a back to nature escape.

Nearby, you’ll have hundreds of things to see, do and experience, from mountain biking trails, and Munros to conquer, to a range of watersports, horse riding, and even The Reindeer Centre, to name a few. It’s a true haven for the outdoor enthusiasts!

Dedicated to creating an organic and eco-friendly place to say, The Lazy Duck has been growing for decades and strives to source products and services responsibly; promoting local communities and businesses, and reducing the amount of waste they send to landfill by composting, recycling, re-using and upcycling. They are also active in taking responsibility for the local environment too, including the care of wildlife, forests and moorlands, as well as prioritising the well-being of their staff and guests.

2. Black Isle Permaculture & Arts

Relax in a self-catering cabin at Black Isle Permaculture & Arts in the glorious surroundings of the Highlands near Dingwall. Offering a bespoke timber cabin which combines eco-friendly features, a dash of artistic design, and an authentic charm, it’s the perfect choice if you’re looking to experience simple living. Siskin Cabin accommodates up to two people – great for a solo weekend away or a couple’s retreat. Recharge on the outdoor decking and soak up the tranquil atmosphere of the Scottish woodland, as well as the many birds and animals you may hear too.

Since 2012, owners Clive and Julie, have been making lasting and sustainable changes to how they run their cosy cabin, with their sustainable habits creating a thriving habitat for people, plants, trees and animals alike.

3. Haven: Craig Tara Holiday Park, Ayr

A great choice for a family holiday, Craig Tara Holiday Park is situated on the sparkling Ayrshire coast. Just a stone’s throw from the beach, enjoy coastal days out splashing in the crisp sea or making sandcastles until your heart’s content. Onsite, there are plenty of activities and facilities that will keep you and the little ones entertained all day, including the adventure village, a heated indoor pool, adventure golf course, segways and much more. There is even an onsite supermarket for everyday essentials, meals, hot snacks and souvenirs to take away with you.

Head out of the park and you’ll be met with dozens of golden sandy beaches, rugged Ayrshire coastline, family experiences and more to enjoy. If you have a furry four-legged friend in your family, not to worry. Craig Tara is dog-friendly so your pooch can enjoy the family holiday too!

Haven have various holiday parks situated across Scotland and have gone the extra step to make sure you enjoy a greener holiday that benefits the environment, and your wellbeing. From fresh air and more green spaces across their parks, to reducing their carbon footprint through energy efficiency measures, and being members of The Wildlife Trust.

Find more Green Camping & Glamping in Scotland.

Self-Catering Farm Stays & Cottages

If you fancy something a little closer to home, a cosy self-catering option or a rustic, eco-friendly cottage may be the choice for you.

4. Brecks Barn, Orkney

Enjoy a stay in this characterful farm cottage on the magnificent island of Orkney. Brecks Barn is a spacious accommodation option that has room for up to 6 people across three bedrooms, complete with a sun lounge, fantastic views, free Wi-Fi and everything you need for a relaxing self-catering getaway with friends or family. With hundreds of things to see and explore on Orkney, you’ll never be lost for something to do. From the Old Man of Hoy and Skara Brae, to the UNESCO Heart of Neolithic Orkney and the Ring of Brodgar, to name a few.

Boasting a four-star accreditation as well as a Silver Green Tourism Award, Brecks Barn is committed to helping the environment through carbon off-setting. In 2010 they planted 6,000 trees on the farm, and they are now planting one tree per booking to help off-set the carbon emitted whilst travelling to and from the farm. The planting takes place in autumn and spring and guests can even help out with the planting if you fancy.

5. Burmieston, Perth

Experiencing life on a farm doesn’t have to be just a dream. Nestle into a stay in a renovated farm steading in the glorious landscapes of Perthshire that can sleep up to 12 adults across 5 bedrooms – perfect for those big get-togethers. Complete with everything you need for a self-catering stay, including a play barn with a table tennis set-up, you’ll have friendly chickens, ducks, sheep and geese as your next-door neighbours, as well as immense panoramic views to wake up to each morning. Your welcoming host can also organise on and offsite activities, including archery, paddleboarding, kayaking and walking, to name a few, and with no TV or Wi-Fi, it’ll be a true digital detox.

Burmieston steading was renovated using as many recycled and eco-friendly materials as possible, as well as small everyday choices leading to a greater positive impact on the environment. From using bagless teabags and baking soda and vinegar for cleaning (instead of harsh chemicals), to LED lightbulbs, using their own spring water, and supporting locals artists and businesses, Burmieston is doing great things to help the environment.

6. Home Farm Cottage, Stranraer

Tucked away in the glorious south west corner of Dumfries & Galloway, Home Farm Cottage offers a quaint stay in the countryside surrounded by lush greenery and the tranquil atmosphere of Corsewall Estate. Immerse yourself in the historic woodland that encompasses this cute, gingerbread style cottage – a perfect base if you’re looking to explore the region and beyond. Featuring 3 bedrooms (sleeps 5) and a rustic log burning stove, this newly renovated self-catering spot boasts an ideal getaway option for couples and families alike. Indulge in home comforts, enjoy a barbeque on the rear patio in summer, and wander through the forest trails or explore the area by bike.

Committed to running their estate as eco-friendly as possible, they generate their own electricity in excess of what they consume, for heating fuel they use wood chip bio-mass fuel off setting and exceeding any limited oil consumption they have.  All water is also sourced from a historic spring. Also home to two wind turbines, this allows the estate to be carbon neutral, in terms of electrical energy consumption.

Find more Green Self-Catering and Cottages in Scotland.

Luxury

Indulge in a luxury getaway at a country estate or grand hotel for a truly relaxing sustainable place to stay surrounded by Scotland’s stunning scenery.

7. Carberry Tower Mansion House & Estate, East Lothian

This magnificent mansion house is set in 35-acres of beautiful grounds in East Lothian. A grand estate which was once a childhood holiday home for the Queen, you can guarantee the finest of luxury stays here. Just picture tree-lined driveways, sweeping lawns and landscaped walkways, all of which create the ideal space for outdoor activities such as archery, falconry and laser clays. Enjoy a stay fit for royalty with Carberry Tower and choose from 30 elegantly appointed en-suite bedrooms, many of which still feature their original fireplaces and working shutters.

East Lothian also offers hundreds of incredible things to do, beaches to explore and coastal cuisine delights to try on your stay here.

8. The Torridon Hotel, by Achnasheen

Combine grand luxury with a sense of adventure at The Torridon Hotel. Situated amongst 58 acres of dramatic scenery at the end of Loch Torridon, you’re in the best place possible if you want to experience the thrills of Scotland’s outdoor activity scene, then end the day relaxing in the luxury of a Victorian retreat. Originally built as a shooting lodge in 1887, The Torridon has been restored into a beautiful hotel, featuring 18 individually-designed bedrooms with Victorian-style opulence set against contemporary palettes and furnishings.

From biomass energy and natural spring water, to 60% of produce used grown in The Torridon Farm and Kitchen Garden, to gifting wildflower seeds as you leave that you can plant to help the bee population, The Torridon Hotel is committed to self-sufficiency and helping the environment thrive.

9. Mackay’s Hotel, Wick

Bring your pooch along to this dog-friendly, cosy getaway in the northern corners of mainland Scotland. Located just 16 miles from the most northern point in Scotland, John O’Groats, Mackay’s Hotel is the perfect place to be if you’re looking to uncover the untouched, ancient landscapes of Caithness and beyond to the Orkney Isles. Wick is an ideal spot for a romantic getaway or weekend break from the city, with superior king-size beds where you can recharge and relax in this pretty corner of Scotland. You’ll be in a warm and welcoming atmosphere in this boutique hotel, with each room offering ensuite facilities, free Wi-Fi, and amenities for your canine companion too.

Mackay’s Hotel are proud owners of a Gold Green Tourism Award, and are eco-conscious with every decision they make in running their lovely hotel. They also offer a Tesla charging point for drivers that want to be that little bit more eco-friendly too.

10. Kingshouse Hotel, Glencoe

Located in one of Scotland’s most iconic landscapes, it would be hard to say no to an eco-friendly stay in Glencoe. Nestled just 40 minutes away from Fort William, choose from over 50 delightful rooms to suit all tastes and preferences, whether it’s a mountain or river view, or you want to get to know the friendly neighbours: the deer. After a day of exploring ancient mountains and dramatic surroundings, what better way to warm up than in front of a crackling fire, accompanied with beers, single malts and delectable dishes made from only the best locally-sourced food?

Kingshouse Hotel is also dog-friendly, so bring your canine companion along and get exploring many famed attractions and great things to do, such as Buchaille Etive Mor, the West Highland Way and more.

Find more Luxury & Boutique Green Hotels in Scotland.

Things to See, Do & Visit

If you already have your accommodation sorted, why not explore the range of eco-friendly things to do Scotland has to offer? From historic centres and museums, to castles and even exhilarating outdoor activities, there will be something for everyone to enjoy.

Museums

11. National Museum of Rural Life, East Kilbride

Head west to East Kilbride to the National Museum of Rural Life. Here you can explore a historic working farm and learn all about the land, people and ways of working that have shaped Scotland’s rural history. Browse the extensive collection of tractors, combine harvesters and other farming machinery, and see how they’ve developed and changed throughout the years. Head out for a walk around the museum and farm and say hello to the array of farm animals along the way; from cattle, pigs, sheep and hens, to Sooty, the farm cat, patrolling the farmyard.

Before you leave, stop off at the award-winning café on site for delicious home-baked good, teas, coffees and more to tuck into.

12. The Devil’s Porridge Museum, Dumfries & Galloway

Situated near Annan in Dumfries & Galloway, The Devil’s Porridge Museum offers a fascinating insight into HM Factory Gretna. Once the largest munitions factory in the world during the First World War, you can explore how this once quiet rural town became a hub of wartime activity. The museum features displays and exhibitions that feature artefacts, information panels, film and audio, photographs and stories that bring this dramatic period of Scotland’s history to life.

Kids can get involved in dressing up, interactive games, ‘factory pass’ stamping, and a Kids Zone. Whilst the adults might prefer looking in detail at the history of WW1; from the trenches and the processes within the Gretna Factory, to the Women’s Police Service and the Chapelcross Nuclear PowerStation.

Find more museums.

Castles

13. Dumbarton Castle

Perched on the River Clyde just a 30 minute drive from Glasgow, Dumbarton Castle is one of Scotland’s greatest strongholds. Featuring breathtaking views over the Clyde, Loch Lomond and the surrounding area of Argyll, the castle also features a dramatic position atop coastal cliffs –  Dumbarton Rock was once an active volcano some 350 million years ago. Peruse the intricate examples of 18th century Georgian military architecture and enjoy stunning views from the Tower Crag, explore the fascinating connections to the Vikings and Scottish Wars of Independence, and you can learn about the many fortifications and defence strategies along the interactive family trail.

Historic Environment Scotland, who manage Dumbarton Castle and many other attractions across Scotland, are passionate and committed to protecting the environment. With eco-friendly things to do, they strive to be as sustainable as they can in the running of their locations, and encourage visitors to use public transport when travelling to their attractions too.

14. Castle of Mey, Thurso

Head to the very northern corner of mainland Scotland to the Castle of Mey in Thurso where you can explore the former home of Queen Elizabeth, The Queen Mother. Situated on the north coast of Caithness, the castle boasts an immense vantage point with stunning views across the Pentland Firth, and on a clear day you can even see over to the Orkney Isles. The castle is also home to a romantic garden, surrounded by the 12ft high Grey Wall of Mey that protects the shrubbery and plants from the high winds and salt spray. Wander around the grounds and gardens, taking in the magnificent architecture of the castle, the tranquil atmosphere, and soak in the fascinating history and stories of the area too.

In 1996, Her Majesty gifted the castle to The Queen Elizabeth Castle of Mey Trust who are proud owners of a Gold Green Tourism Award. The trust is dedicated to monitoring and reducing their impact on the environment through a number of measures, including energy efficient lighting, recycling waste, purchasing local produce, and encouraging the use of public transport.

15. Doune Castle, Stirling

 This striking 14th century courtyard castle in Stirling will truly take you back in time. You may recognise or have heard of Doune Castle for its starring role as Winterfell in Game of Thrones, as well as Outlander and Monty Python, but there is so much more history to be explored behind its walls. Marvel at the intricate architecture and design across the castle that was once built for the Regent Albany and admire the views from the battlements over the River Teith and towards the Menteith Hills and Ben Lomond. Bring your own phone and headphones to tune into the audio guides to learn more about the castle and its history as you wander around.

Another Historic Environment Scotland site, they are dedicated to protecting the environment. They strive to be as sustainable as they can in the running of their locations, and encourage visitors to use public transport when travelling to their attractions too.

Find more castles.

Outdoor Activities

16. Go Ape, Aberfoyle

Find your sense of adventure with a trip to Go Ape in the picturesque Loch Lomond & The Trossachs National Park. Embrace your inner Tarzan with treetop courses and exhilarating zip lines surrounded by the stunning natural beauty of mountains, rivers, lochs and dense forests. Home to two of the longest zip lines in the UK, fly over trees and waterfalls for a true adrenaline rush. Bring the family or head out for a day with your friends, everyone is guaranteed a fun-filled outing.

Go Ape also has course in the Scottish Borders and Aberdeen too.

As these locations are situated in beautiful and valuable environments, Go Ape are serious about caring for and preserving these areas. Specialists have been involved from the start when designing the treetop course to make sure they are as low impact as possible to the trees and environment. Braces rather than bolts are used to grip the trunk and to rest the platform on, which are inspected regularly and loosened to allow the tree to continue growing. The courses are also friendly to the wildlife in the areas, and Go Ape uses local goods and services for the production and maintenance of the courses too.

17. Lochter Activity Centre & Fishery, Aberdeenshire

Organise an exciting break away full of outdoor activities and fun experiences that the whole family will love. Situated in the north east of Scotland, Lochter Activity Centre offers a range of things to do, from go-karting on the outdoor track, clay pigeon shooting, and archery, to segways, a zip line, water zorbing and so much more. The centre also offers a selection of packages including a variety of activities, so you can make the most of your adventure holiday.

If you fancy a more laidback getaway, why not try your hand at a spot of fishing? With three lochs -Muckle Trout, Osprey and Heron – together there is approximately 20 acres of water for fishing, stocked with beautiful rainbow trout.

18. Highland Safaris Cycling, Aberfeldy

You can’t beat a trip to Perthshire when it comes to outdoor activities. Highland Safaris offer a range of outdoor activities, including mountain safaris, walking trips, a red deer centre and more. They also provide bike hire and an array of mountain biking trails that take in the incredible landscapes and terrain of Aberfeldy. If you want to get out on your bike but are keen to try out skills and tricks, why not explore the Bike Trax? Perthshire’s first purpose built Mountain Bike Skills Loop features fun-filled bike trail wynds, twists, turns and is full of exciting obstacles too.

Highland Safaris are passionate about providing an amazing outdoor experience for visitors, whilst having a minimal impact on the environment. They have long-term relationship with Dun Coilich, a local community woodland, where they operate a practical and measurable carbon offset scheme. They are also members of Wild Scotland, and being based in Perthshire’s ‘Big Tree Country’, they are working hard to preserve this ancient corner of Scotland.

Find more outdoor activities.

Explore more Green Tourism things to do and experience in Scotland.

Places to Eat

19. The Scottish Café & Restaurant, Edinburgh

Enjoy a trip to the capital where The Scottish Café & Restaurant serves up delicious, locally-sourced and sustainably-produced food with a menu that showcases the best artisan dishes from around Scotland. Nestled in the centre of Edinburgh by The Mound, stop in for a warming tea or coffee, lunch, or a tasty bite to eat when catching up with friends. Boasting incredible views over Princes Street Gardens and the Scott Monument, it’s a great place to admire the beauty of Edinburgh while treating yourself to a delectable dish or two.

The Scottish Café & Restaurant aims to help the environment by sourcing the best locally produced ingredients that don’t skip out on quality, minimise water use and waste production, and endeavour to find a secondary use for all waste materials, or recycle where re-use is not possible.

20. Locavore, Glasgow

Head west to the bustling city of Glasgow for a sustainable bite to eat at Locavore. Located near Pollockshields, this unique spot is the only fully organic place to eat out within the city and boasts mouth-watering food that is sustainable and freshly prepared from scratch in the kitchen every day. With a range of dishes on offer, including a special which changes every day, there are also plenty of options for vegan and vegetarian eaters too.

Locavore is very considerate and conscious when it comes to the environment and their impact. By 2023 they plan to further reduce their carbon production and be net carbon-negative. With their Veg Boxes being a huge success, they’ve had to expand to use vehicles for delivery, but since the beginning of 2020 they have introduced electric vans which, combined with a new route-planning software, has allowed them to significantly reduce CO2 emissions.

21. The Three Chimneys, Isle of Skye

Our islands are immaculate places to visit, often with hidden gem restaurants and places to eat too. The Three Chimneys is a true delight on the Isle of Skye and offers up an exquisite menu featuring some of the world’s freshest and most beautiful ingredients. Home to an authentic and natural larder, Skye is the perfect place to source fresh, local food that is inspected to the highest quality before being cooked to perfection in a range of tasty dishes.

Proud owner of a Silver Green Tourism Award, The Three Chimneys aim to ensure that their unique location on the stunning Isle of Skye is preserved for visitors and the local community for years to come by reducing their impact on the environment. From working closely with their suppliers to reduce carbon emissions, and sourcing all food locally or within Scotland, to using eco-friendly cleaning products and recycling materials wherever possible.

Find more places to eat.

Was Ihnen auch gefallen könnte:

 



Publié le Catégories Inbound Marketing

🔵⚪🔴 What is a sales funnel? The ultimate guide – Tunnel de Vente


The concept of a “sales funnel” is a little misleading. After all, a real funnel is designed to catch and pour out every ounce of liquid you put into it. But not every lead that enters the top of your sales funnel will come out the other end as a customer—there’s bound to be some pretty significant spillage along the way.

That doesn’t mean your sales and marketing teams should settle for a slow drip of conversions, though. With the right methods, your business can generate more leads at the top of the funnel and more deals at the bottom.

In this comprehensive guide to sales funnels, you’ll learn:

What is a sales funnel?

Sales funnel definition: A sales funnel is a sales and marketing tool used to illustrate the steps of the customer journey. It’s also often referred to as a “purchase funnel,” “customer funnel,” “marketing funnel,” or “conversion funnel.”

A sales funnel is a visual roadmap of your customer’s journey.

The concept of a sales funnel has been around for a long time. According to (possibly apocryphal) legend, it was a man named “Elias St. Elmo Lewis” who in 1898 first proposed the “AIDA model.” The oldest acronym in sales, AIDA is a four-step sales funnel model that charts the customer’s journey from initial awareness to eventual purchase.

  1. Awareness: A prospective buyer first discovers the existence of a product or service.
  2. Interest: The buyer actively expresses interest in said product or service.
  3. Desire: The buyer decides they want it.
  4. Action: The purchase is finally made, and the prospect becomes a customer

Obviously, not every potential customer makes it all the way through the AIDA process.

Think of it this way—hundreds of people may notice a sidewalk sign for a restaurant as they walk past it. But only a certain percentage will be interested enough to stop and read the daily special; a smaller percentage will be hungry for that meal; an even smaller percentage will actually go inside and order it.

The number of people in your sales funnel naturally narrows at each stage of the funnel—that’s why it’s visualized as a funnel.

While the AIDA model has long provided a foundation for sales and marketing teams, it’s been adapted or elaborated upon over the years. For example, the basic B2B sales funnel features five steps and the novel “Evaluation” and “Engagement” stages.

sales funnel stages

The “Evaluation” stage accounts for the fact that clients typically take more time to deliberate internally before making a purchase. “Engagement” refers to the sales agent’s responsibility to continue nurturing leads during negotiations and contracting.

Of course, even the five-stage sales funnel is too simple for some companies. That’s why organizations often develop their own funnels to clearly chart the typical path that their buyers take on their way to becoming customers.

A well-defined sales funnel should allow your business to develop a better understanding of your prospects. Identifying where prospects are situated in the funnel can indicate how much interest they have in your products or services. And tracking prospects as they move through the funnel can help sales reps gauge how to best approach them.

Knowing how to treat a prospect at each stage of the sales process is critical to success. You don’t want to lose a potential customer by giving them the “hard sell” when they’re still at the top of the funnel. Instead, the goal is to gently nudge a prospect from one stage to the next.

How sales and marketing teams fit into the sales funnel

Sales reps aren’t fully responsible for every stage of the sales funnel. Your marketing department also plays a large role, especially when it comes to generating awareness and interest.

The most productive funnels are found at companies where the sales and marketing teams work hand in glove. And the best way to achieve marketing and sales alignment is to establish shared criteria and a common language around the sales funnel.

First, create a system for scoring leads so your marketing team knows when to pass a prospect to sales. A lead scoring system attaches points to a prospect’s characteristics or activities. For example, a B2B company might assign more points to a lead if he’s an executive versus a manager. Similarly, a SaaS provider would award a lead more points for clicking on a pricing page than for clicking on a blog post.

With a scoring system, your marketing team can determine whether a lead is worth pursuing. If the buyer appears worthwhile, they become a Marketing Qualified Lead (MQL). At that point, the lead is passed from marketing to sales. If the sales team agrees that the lead is a good fit, they become a Sales Qualified Lead (SQL), also known as a Sales Accepted Lead (SAL).

Sales and marketing need to be on the same page when it comes to qualifying leads. One way to clearly define MQL and SQL standards is to spell them out in a service level agreement (SLA). An SLA outlines how sales and marketing should work together. Aside from clarifying the criteria for scoring MQLs and SQLs, an SLA can also designate the time frame and process that each team must follow.

For example, a lead’s web activity and content engagement might qualify them as an MQL. At that point, the MQL is referred to sales, which must either accept the lead or send it back to marketing within 24 hours.

sales funnel report

Keep track of your sales funnel to see how well your sales and marketing teams are converting prospects. The number of buyers who advance from one stage to the next is a good measure of efficiency.

Full-funnel tracking can also showcase which portions of your sales funnel need more work. For example, your sales funnel report may show that a lot of incoming leads are being qualified as MQLs. But if only a fraction of those MQLs are converting into SQLs or sales, it may indicate that your lead-scoring model is fundamentally flawed.

How to create leads and nurture them throughout the sales funnel

All sales funnels follow the same general pattern. Every funnel has a top, middle, and bottom—and similar expectations for what needs to be done in each phase.

Nurturing a lead all the way through the sales funnel is no easy feat. Marketing and sales teams need to know how to reach their target audience and how to establish an ongoing relationship with buyers.

Top of funnel: Attract attention and generate interest

top of funnel

The customer journey ideally begins before a buyer even thinks about becoming a customer. So, creating awareness of your brand is always the first step in any sales funnel—you need to figure out how to get on a buyer’s radar.

Consumers usually learn about a company by seeing or hearing an advertisement. Traditional advertising channels—such as billboards and television commercials—cast a pretty wide net. But today’s technology allows for increasingly targeted advertising. For example, companies can now purchase customer data that allows them to target their online ads to individuals with specific traits or interests. (That’s why after you buy hiking boots from one company, you start seeing Instagram ads for another company’s canteens.)

Marketers can also capture the attention of prospects through the lead generation process, which contains four key steps:

  • A potential buyer becomes aware of a brand through one of its marketing channels, such as a blog article or social media post.
  • The content includes a call to action (CTA), such as a “Start free trial” button or a link to a downloadable piece of gated content.
  • Clicking on the CTA takes the visitor to a lead generation form, which requires them to provide personal or professional information in exchange for access to the gated content or special offer.
  • The prospect accesses the desired content or offer by filling out the form, providing valuable details such as their name, email address, position, and company.

After capturing a lead’s info, the marketing team should be able to qualify them. If the prospect becomes an MQL, they’re passed on to sales to hopefully become an SQL.

There are several lead generation channels that companies can take advantage of, including:

  1. Blogs

    The Content Marketing Institute’s 2020 B2B Benchmarks Report found that 70 percent of B2B brands use content marketing to help generate leads. So if you don’t have one already, start publishing a blog that’s relevant to your customer base.

    Create content focused on the core topics that you want your brand to embody, and optimize it to rank for related keywords. Make sure the articles are engaging and easy to share on social media, too. You should also include a CTA near the beginning of the blog, as some visitors won’t read the entire article.

  2. Email

    There are two types of email marketing campaigns: outbound and inbound.

    Outbound marketing involves sending emails to buyers who have not initiated contact with your brand. These unsolicited messages typically don’t perform well, but there are ways to increase open rates for “cold emails” as well as free email templates you can follow.

    Meanwhile, inbound email marketing involves sending messages to prospects who have shown some interest in your brand. Perhaps they accessed gated content or signed up for a newsletter. These types of prospects tend to be more receptive and are often easier to target. For example, you might design unique email drip campaigns to send to different customer personas. Or, you might create a newsletter with information that speaks directly to a prospect’s pain points.

  3. Web

    Don’t forget that your brand’s website also functions as a lead generation channel. Potential buyers are apt to look at pricing pages, product descriptions, customer testimonials, and other sections of your site. Make sure every page includes a simple and direct CTA, such as a “Download a free trial,” “Book a meeting,” or “Talk to sales” button.

    A lead’s web activity can tell you a lot about their level of intent to purchase. For example, visiting a pricing page multiple times is probably enough to establish a prospect as an MQL.

  4. Social media

    Platforms like Instagram, Facebook, and Twitter have become multi-purpose tools for many companies. They allow businesses to gauge public perception, promote their brand, and provide quick and easy customer service.

    Paid social could play a big role in your lead generation efforts. You can pay to use cookies to track the buyers visiting your website, then target those prospects with promotional tweets and posts on their social media feeds. This type of customized marketing is more cost-effective than paying to promote one post to a large, indiscriminate group of consumers.

    Of course, there are also ways to spread the word on social media without spending a dime. For example, employees often share their company’s blog posts on LinkedIn to generate awareness and interest in their own networks.

    No matter which lead generation channel you choose, it’s important to tailor the content to the buyer personas you’re hoping to convert. You don’t want to lose a lead’s attention by sharing information that they won’t find relevant.

    First, find out what these potential customers want to see from your brand. B2B brands can often learn from their existing leads by examining requests for proposals (RFPs), for instance. Studying the characteristics and habits of your own customer base can also help you define your ideal prospect.

Middle of funnel: Nurture and connect with leads

nurturing leads

Pushing leads from the top to the middle of the funnel is a delicate and often lengthy process. It takes an average of 84 days to move a B2B consumer from the awareness stage to the evaluation phase of the sales funnel. Companies often need to repeatedly demonstrate their value just to earn a prospect’s consideration (let alone their business).

This is where drip email campaigns can help maintain a lead’s interest over an extended period of time. Try to send them content that’s designed to engage and educate their particular customer profile. You can use a CRM tool to schedule these email campaigns and to measure their success rate.

You don’t want to overwhelm top-of-funnel leads with too many promotional emails at once. But if you’re driving a more established lead further down the funnel, try a few of these tactics:

  • Experiment with different subject lines. Continually A/B test various options to see which subject lines lead to the best open and click-through rates.
  • Customize your message. It’s best to personalize sales emails as much as possible. Always address the recipient by name, and if possible, ditch generic opening lines in favor of something unique to the reader. For example, “Hey Susan, I was excited to hear about your company’s new initiative…”
  • Keep the text short. Brevity is the soul of sales emails. Studies have shown that messages between 50 and 125 words tend to have the best response rates.
  • Always end with a clear CTA. Let the lead know what they can do to keep the conversation going. It could be as simple as including a link to your calendar and asking them to schedule a five-minute conversation.

Ideally, a well-nurtured lead will eventually connect with a sales rep. During that first interaction, it’s imperative that the rep demonstrates an empathetic understanding of the lead’s pain points.

Research your lead in order to gain a better understanding of their particular situation. Then, develop a script for explaining the unique ways in which your product or service can help solve the challenges they’re facing. In the initial call, quickly point out your value and your ability to address their needs. Be sure to also leave plenty of time for the buyer to ask their own questions.

Sales reps should use their CRM system to document the questions and challenges that leads typically bring up during their introductory meetings. Going forward, reps can reference that information to anticipate upcoming questions and set first-call agendas.

Once you’ve established a real relationship with the lead, don’t let it fizzle out. Without being overbearing, be sure to send detailed, personalized follow-up emails every so often to keep the conversation going.

Bottom of funnel: Convert and retain customers

converting customers

Even if a deal seems inevitable, it’s critical that sales reps continue guiding a lead through the final stages. Easing up on a potential customer towards the bottom of the sales funnel can cost you a hard-earned win. Instead, usher your leads across the finish line by using the ASK process:

  • Align priorities. Once again, show your lead that you fully understand their pain points and reiterate how you can solve them.
  • Secure a commitment. Remind the lead of what they stand to gain, and offer to answer any lingering questions.
  • Keep your relationship alive. Even if they ultimately say no, be sure to follow-up with that lead at a future date. They may come around if their situation changes down the road. And if not, they still might offer valuable insight into how you can improve your sales process.

If you actively engage your lead, you increase the chances of conversion and establish a potentially fruitful, long-lasting relationship. In some cases, those relationships can prove even more profitable than the initial deal.

For many B2B, SaaS, and subscription-based businesses, the sales funnel doesn’t really end with the purchase. Once a lead becomes a customer, the sales rep turns their focus towards retention. Reps need to keep in touch with customers to make sure they’re still satisfied and to identify potential upsell opportunities.

Even if you’re not concerned with customer churn, almost all companies benefit from repeat business. Holding on to a loyal customer is always cheaper and easier than acquiring a new one. Happy customers are also more likely to provide referrals.

Sales reps should continually check in with existing customers by sending out surveys and follow-up emails. Try to find out what they like (and don’t like) about your product or service. If the relationship is strong enough, consider asking for a customer testimonial. You can also sweeten the pot by offering discounts or other rewards to customers who refer friends or post online reviews.

Elevate each aspect of the sales funnel with CRM software

You can enhance every stage of the sales funnel with CRM technology. A software solution like Zendesk Sell can help you automatically capture and score leads, schedule and personalize email campaigns, and document all prospect and customer interactions. Our sales CRM also helps you guide and track potential buyers as they graduate from leads to customers. It even provides funnel reports and countless metrics so you can measure and refine your process over time.

If your sales funnel is producing a slow drip of deals, try turning on the waterworks with Zendesk.

Publié le Catégories Ventes

🔵⚪🔴 How much does it cost to build a website? – Landing Page


If you’re building a brand, you’ll need a website, whether it’s a one-page portfolio or a full-on eCommerce store. But how much does it cost to build a website?

That’s inevitably one of the first questions you’ll have, but in truth, website development costs vary. 

Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 21 umweltfreundliche Orte für Ihren nächsten Urlaub in Schottland – Trouver des clients


In Schottland gibt es unglaubliche Landschaften, seltene Lebensräume, unberührte Ecken und scheue Tierarten, die Sie nur in Schottland entdecken können. Mit endlosen Wäldern, Berglandschaften und grünen Weiten ist Schottland ein wahres Paradies, das Sie das ganze Jahr über besuchen und genießen können.

Jetzt, da nachhaltiger und verantwortungsvoller Tourismus immer wichtiger wird, haben wir einige der besten umweltfreundlichen Orte in Schottland für Sie zusammengestellt. Schauen Sie bei Ihrer nächsten Reise vorbei und übernachten Sie in umweltfreundlichen Unterkünften, die alle vom Green Tourism Award entweder mit Bronze, Silber oder Gold ausgezeichnet wurden. All diese großartigen Unternehmen haben Anpassungen vorgenommen, um umweltfreundlicher zu werden und ihren Beitrag zum Erhalt der einmaligen schottischen Landschaft zu leisten. Von Recycling und Solarenergie bis hin zu Ladestationen für Elektroautos und der Zusammenarbeit mit Unternehmen aus der Region, diese Unternehmen sind die Vorreiter auf dem Weg zu einem nachhaltigeren Schottland.

Accommodation

Glamping & Camping

Camping is a great way to get back to nature and is already a great green option for staying in Scotland. Here are some campsite and glamping parks that have gone the extra mile to offer sustainable nature tourism.

1. The Lazy Duck, Nethybridge

Tucked away in the lush landscapes of the Cairngorms National Park, The Lazy Duck is situated just 20 minutes from Aviemore, but with all the dense Caledonian Pine Forest surrounding you, you’ll feel like you’re a whole world away from the city. Cosy up in one of three eco mountain huts; The Woodman’s Hut, The Duck’s Nest and The Lambing Bothy, perfect for a couple’s getaway. Bring your pals and stay in the rustic bunkhouse (sleeps 5), or pitch up in the four-tent campsite for a back to nature escape.

Nearby, you’ll have hundreds of things to see, do and experience, from mountain biking trails, and Munros to conquer, to a range of watersports, horse riding, and even The Reindeer Centre, to name a few. It’s a true haven for the outdoor enthusiasts!

Dedicated to creating an organic and eco-friendly place to say, The Lazy Duck has been growing for decades and strives to source products and services responsibly; promoting local communities and businesses, and reducing the amount of waste they send to landfill by composting, recycling, re-using and upcycling. They are also active in taking responsibility for the local environment too, including the care of wildlife, forests and moorlands, as well as prioritising the well-being of their staff and guests.

2. Black Isle Permaculture & Arts

Relax in a self-catering cabin at Black Isle Permaculture & Arts in the glorious surroundings of the Highlands near Dingwall. Offering a bespoke timber cabin which combines eco-friendly features, a dash of artistic design, and an authentic charm, it’s the perfect choice if you’re looking to experience simple living. Siskin Cabin accommodates up to two people – great for a solo weekend away or a couple’s retreat. Recharge on the outdoor decking and soak up the tranquil atmosphere of the Scottish woodland, as well as the many birds and animals you may hear too.

Since 2012, owners Clive and Julie, have been making lasting and sustainable changes to how they run their cosy cabin, with their sustainable habits creating a thriving habitat for people, plants, trees and animals alike.

3. Haven: Craig Tara Holiday Park, Ayr

A great choice for a family holiday, Craig Tara Holiday Park is situated on the sparkling Ayrshire coast. Just a stone’s throw from the beach, enjoy coastal days out splashing in the crisp sea or making sandcastles until your heart’s content. Onsite, there are plenty of activities and facilities that will keep you and the little ones entertained all day, including the adventure village, a heated indoor pool, adventure golf course, segways and much more. There is even an onsite supermarket for everyday essentials, meals, hot snacks and souvenirs to take away with you.

Head out of the park and you’ll be met with dozens of golden sandy beaches, rugged Ayrshire coastline, family experiences and more to enjoy. If you have a furry four-legged friend in your family, not to worry. Craig Tara is dog-friendly so your pooch can enjoy the family holiday too!

Haven have various holiday parks situated across Scotland and have gone the extra step to make sure you enjoy a greener holiday that benefits the environment, and your wellbeing. From fresh air and more green spaces across their parks, to reducing their carbon footprint through energy efficiency measures, and being members of The Wildlife Trust.

Find more Green Camping & Glamping in Scotland.

Self-Catering Farm Stays & Cottages

If you fancy something a little closer to home, a cosy self-catering option or a rustic, eco-friendly cottage may be the choice for you.

4. Brecks Barn, Orkney

Enjoy a stay in this characterful farm cottage on the magnificent island of Orkney. Brecks Barn is a spacious accommodation option that has room for up to 6 people across three bedrooms, complete with a sun lounge, fantastic views, free Wi-Fi and everything you need for a relaxing self-catering getaway with friends or family. With hundreds of things to see and explore on Orkney, you’ll never be lost for something to do. From the Old Man of Hoy and Skara Brae, to the UNESCO Heart of Neolithic Orkney and the Ring of Brodgar, to name a few.

Boasting a four-star accreditation as well as a Silver Green Tourism Award, Brecks Barn is committed to helping the environment through carbon off-setting. In 2010 they planted 6,000 trees on the farm, and they are now planting one tree per booking to help off-set the carbon emitted whilst travelling to and from the farm. The planting takes place in autumn and spring and guests can even help out with the planting if you fancy.

5. Burmieston, Perth

Experiencing life on a farm doesn’t have to be just a dream. Nestle into a stay in a renovated farm steading in the glorious landscapes of Perthshire that can sleep up to 12 adults across 5 bedrooms – perfect for those big get-togethers. Complete with everything you need for a self-catering stay, including a play barn with a table tennis set-up, you’ll have friendly chickens, ducks, sheep and geese as your next-door neighbours, as well as immense panoramic views to wake up to each morning. Your welcoming host can also organise on and offsite activities, including archery, paddleboarding, kayaking and walking, to name a few, and with no TV or Wi-Fi, it’ll be a true digital detox.

Burmieston steading was renovated using as many recycled and eco-friendly materials as possible, as well as small everyday choices leading to a greater positive impact on the environment. From using bagless teabags and baking soda and vinegar for cleaning (instead of harsh chemicals), to LED lightbulbs, using their own spring water, and supporting locals artists and businesses, Burmieston is doing great things to help the environment.

6. Home Farm Cottage, Stranraer

Tucked away in the glorious south west corner of Dumfries & Galloway, Home Farm Cottage offers a quaint stay in the countryside surrounded by lush greenery and the tranquil atmosphere of Corsewall Estate. Immerse yourself in the historic woodland that encompasses this cute, gingerbread style cottage – a perfect base if you’re looking to explore the region and beyond. Featuring 3 bedrooms (sleeps 5) and a rustic log burning stove, this newly renovated self-catering spot boasts an ideal getaway option for couples and families alike. Indulge in home comforts, enjoy a barbeque on the rear patio in summer, and wander through the forest trails or explore the area by bike.

Committed to running their estate as eco-friendly as possible, they generate their own electricity in excess of what they consume, for heating fuel they use wood chip bio-mass fuel off setting and exceeding any limited oil consumption they have.  All water is also sourced from a historic spring. Also home to two wind turbines, this allows the estate to be carbon neutral, in terms of electrical energy consumption.

Find more Green Self-Catering and Cottages in Scotland.

Luxury

Indulge in a luxury getaway at a country estate or grand hotel for a truly relaxing sustainable place to stay surrounded by Scotland’s stunning scenery.

7. Carberry Tower Mansion House & Estate, East Lothian

This magnificent mansion house is set in 35-acres of beautiful grounds in East Lothian. A grand estate which was once a childhood holiday home for the Queen, you can guarantee the finest of luxury stays here. Just picture tree-lined driveways, sweeping lawns and landscaped walkways, all of which create the ideal space for outdoor activities such as archery, falconry and laser clays. Enjoy a stay fit for royalty with Carberry Tower and choose from 30 elegantly appointed en-suite bedrooms, many of which still feature their original fireplaces and working shutters.

East Lothian also offers hundreds of incredible things to do, beaches to explore and coastal cuisine delights to try on your stay here.

8. The Torridon Hotel, by Achnasheen

Combine grand luxury with a sense of adventure at The Torridon Hotel. Situated amongst 58 acres of dramatic scenery at the end of Loch Torridon, you’re in the best place possible if you want to experience the thrills of Scotland’s outdoor activity scene, then end the day relaxing in the luxury of a Victorian retreat. Originally built as a shooting lodge in 1887, The Torridon has been restored into a beautiful hotel, featuring 18 individually-designed bedrooms with Victorian-style opulence set against contemporary palettes and furnishings.

From biomass energy and natural spring water, to 60% of produce used grown in The Torridon Farm and Kitchen Garden, to gifting wildflower seeds as you leave that you can plant to help the bee population, The Torridon Hotel is committed to self-sufficiency and helping the environment thrive.

9. Mackay’s Hotel, Wick

Bring your pooch along to this dog-friendly, cosy getaway in the northern corners of mainland Scotland. Located just 16 miles from the most northern point in Scotland, John O’Groats, Mackay’s Hotel is the perfect place to be if you’re looking to uncover the untouched, ancient landscapes of Caithness and beyond to the Orkney Isles. Wick is an ideal spot for a romantic getaway or weekend break from the city, with superior king-size beds where you can recharge and relax in this pretty corner of Scotland. You’ll be in a warm and welcoming atmosphere in this boutique hotel, with each room offering ensuite facilities, free Wi-Fi, and amenities for your canine companion too.

Mackay’s Hotel are proud owners of a Gold Green Tourism Award, and are eco-conscious with every decision they make in running their lovely hotel. They also offer a Tesla charging point for drivers that want to be that little bit more eco-friendly too.

10. Kingshouse Hotel, Glencoe

Located in one of Scotland’s most iconic landscapes, it would be hard to say no to an eco-friendly stay in Glencoe. Nestled just 40 minutes away from Fort William, choose from over 50 delightful rooms to suit all tastes and preferences, whether it’s a mountain or river view, or you want to get to know the friendly neighbours: the deer. After a day of exploring ancient mountains and dramatic surroundings, what better way to warm up than in front of a crackling fire, accompanied with beers, single malts and delectable dishes made from only the best locally-sourced food?

Kingshouse Hotel is also dog-friendly, so bring your canine companion along and get exploring many famed attractions and great things to do, such as Buchaille Etive Mor, the West Highland Way and more.

Find more Luxury & Boutique Green Hotels in Scotland.

Things to See, Do & Visit

If you already have your accommodation sorted, why not explore the range of eco-friendly things to do Scotland has to offer? From historic centres and museums, to castles and even exhilarating outdoor activities, there will be something for everyone to enjoy.

Museums

11. National Museum of Rural Life, East Kilbride

Head west to East Kilbride to the National Museum of Rural Life. Here you can explore a historic working farm and learn all about the land, people and ways of working that have shaped Scotland’s rural history. Browse the extensive collection of tractors, combine harvesters and other farming machinery, and see how they’ve developed and changed throughout the years. Head out for a walk around the museum and farm and say hello to the array of farm animals along the way; from cattle, pigs, sheep and hens, to Sooty, the farm cat, patrolling the farmyard.

Before you leave, stop off at the award-winning café on site for delicious home-baked good, teas, coffees and more to tuck into.

12. The Devil’s Porridge Museum, Dumfries & Galloway

Situated near Annan in Dumfries & Galloway, The Devil’s Porridge Museum offers a fascinating insight into HM Factory Gretna. Once the largest munitions factory in the world during the First World War, you can explore how this once quiet rural town became a hub of wartime activity. The museum features displays and exhibitions that feature artefacts, information panels, film and audio, photographs and stories that bring this dramatic period of Scotland’s history to life.

Kids can get involved in dressing up, interactive games, ‘factory pass’ stamping, and a Kids Zone. Whilst the adults might prefer looking in detail at the history of WW1; from the trenches and the processes within the Gretna Factory, to the Women’s Police Service and the Chapelcross Nuclear PowerStation.

Find more museums.

Castles

13. Dumbarton Castle

Perched on the River Clyde just a 30 minute drive from Glasgow, Dumbarton Castle is one of Scotland’s greatest strongholds. Featuring breathtaking views over the Clyde, Loch Lomond and the surrounding area of Argyll, the castle also features a dramatic position atop coastal cliffs –  Dumbarton Rock was once an active volcano some 350 million years ago. Peruse the intricate examples of 18th century Georgian military architecture and enjoy stunning views from the Tower Crag, explore the fascinating connections to the Vikings and Scottish Wars of Independence, and you can learn about the many fortifications and defence strategies along the interactive family trail.

Historic Environment Scotland, who manage Dumbarton Castle and many other attractions across Scotland, are passionate and committed to protecting the environment. With eco-friendly things to do, they strive to be as sustainable as they can in the running of their locations, and encourage visitors to use public transport when travelling to their attractions too.

14. Castle of Mey, Thurso

Head to the very northern corner of mainland Scotland to the Castle of Mey in Thurso where you can explore the former home of Queen Elizabeth, The Queen Mother. Situated on the north coast of Caithness, the castle boasts an immense vantage point with stunning views across the Pentland Firth, and on a clear day you can even see over to the Orkney Isles. The castle is also home to a romantic garden, surrounded by the 12ft high Grey Wall of Mey that protects the shrubbery and plants from the high winds and salt spray. Wander around the grounds and gardens, taking in the magnificent architecture of the castle, the tranquil atmosphere, and soak in the fascinating history and stories of the area too.

In 1996, Her Majesty gifted the castle to The Queen Elizabeth Castle of Mey Trust who are proud owners of a Gold Green Tourism Award. The trust is dedicated to monitoring and reducing their impact on the environment through a number of measures, including energy efficient lighting, recycling waste, purchasing local produce, and encouraging the use of public transport.

15. Doune Castle, Stirling

 This striking 14th century courtyard castle in Stirling will truly take you back in time. You may recognise or have heard of Doune Castle for its starring role as Winterfell in Game of Thrones, as well as Outlander and Monty Python, but there is so much more history to be explored behind its walls. Marvel at the intricate architecture and design across the castle that was once built for the Regent Albany and admire the views from the battlements over the River Teith and towards the Menteith Hills and Ben Lomond. Bring your own phone and headphones to tune into the audio guides to learn more about the castle and its history as you wander around.

Another Historic Environment Scotland site, they are dedicated to protecting the environment. They strive to be as sustainable as they can in the running of their locations, and encourage visitors to use public transport when travelling to their attractions too.

Find more castles.

Outdoor Activities

16. Go Ape, Aberfoyle

Find your sense of adventure with a trip to Go Ape in the picturesque Loch Lomond & The Trossachs National Park. Embrace your inner Tarzan with treetop courses and exhilarating zip lines surrounded by the stunning natural beauty of mountains, rivers, lochs and dense forests. Home to two of the longest zip lines in the UK, fly over trees and waterfalls for a true adrenaline rush. Bring the family or head out for a day with your friends, everyone is guaranteed a fun-filled outing.

Go Ape also has course in the Scottish Borders and Aberdeen too.

As these locations are situated in beautiful and valuable environments, Go Ape are serious about caring for and preserving these areas. Specialists have been involved from the start when designing the treetop course to make sure they are as low impact as possible to the trees and environment. Braces rather than bolts are used to grip the trunk and to rest the platform on, which are inspected regularly and loosened to allow the tree to continue growing. The courses are also friendly to the wildlife in the areas, and Go Ape uses local goods and services for the production and maintenance of the courses too.

17. Lochter Activity Centre & Fishery, Aberdeenshire

Organise an exciting break away full of outdoor activities and fun experiences that the whole family will love. Situated in the north east of Scotland, Lochter Activity Centre offers a range of things to do, from go-karting on the outdoor track, clay pigeon shooting, and archery, to segways, a zip line, water zorbing and so much more. The centre also offers a selection of packages including a variety of activities, so you can make the most of your adventure holiday.

If you fancy a more laidback getaway, why not try your hand at a spot of fishing? With three lochs -Muckle Trout, Osprey and Heron – together there is approximately 20 acres of water for fishing, stocked with beautiful rainbow trout.

18. Highland Safaris Cycling, Aberfeldy

You can’t beat a trip to Perthshire when it comes to outdoor activities. Highland Safaris offer a range of outdoor activities, including mountain safaris, walking trips, a red deer centre and more. They also provide bike hire and an array of mountain biking trails that take in the incredible landscapes and terrain of Aberfeldy. If you want to get out on your bike but are keen to try out skills and tricks, why not explore the Bike Trax? Perthshire’s first purpose built Mountain Bike Skills Loop features fun-filled bike trail wynds, twists, turns and is full of exciting obstacles too.

Highland Safaris are passionate about providing an amazing outdoor experience for visitors, whilst having a minimal impact on the environment. They have long-term relationship with Dun Coilich, a local community woodland, where they operate a practical and measurable carbon offset scheme. They are also members of Wild Scotland, and being based in Perthshire’s ‘Big Tree Country’, they are working hard to preserve this ancient corner of Scotland.

Find more outdoor activities.

Explore more Green Tourism things to do and experience in Scotland.

Places to Eat

19. The Scottish Café & Restaurant, Edinburgh

Enjoy a trip to the capital where The Scottish Café & Restaurant serves up delicious, locally-sourced and sustainably-produced food with a menu that showcases the best artisan dishes from around Scotland. Nestled in the centre of Edinburgh by The Mound, stop in for a warming tea or coffee, lunch, or a tasty bite to eat when catching up with friends. Boasting incredible views over Princes Street Gardens and the Scott Monument, it’s a great place to admire the beauty of Edinburgh while treating yourself to a delectable dish or two.

The Scottish Café & Restaurant aims to help the environment by sourcing the best locally produced ingredients that don’t skip out on quality, minimise water use and waste production, and endeavour to find a secondary use for all waste materials, or recycle where re-use is not possible.

20. Locavore, Glasgow

Head west to the bustling city of Glasgow for a sustainable bite to eat at Locavore. Located near Pollockshields, this unique spot is the only fully organic place to eat out within the city and boasts mouth-watering food that is sustainable and freshly prepared from scratch in the kitchen every day. With a range of dishes on offer, including a special which changes every day, there are also plenty of options for vegan and vegetarian eaters too.

Locavore is very considerate and conscious when it comes to the environment and their impact. By 2023 they plan to further reduce their carbon production and be net carbon-negative. With their Veg Boxes being a huge success, they’ve had to expand to use vehicles for delivery, but since the beginning of 2020 they have introduced electric vans which, combined with a new route-planning software, has allowed them to significantly reduce CO2 emissions.

21. The Three Chimneys, Isle of Skye

Our islands are immaculate places to visit, often with hidden gem restaurants and places to eat too. The Three Chimneys is a true delight on the Isle of Skye and offers up an exquisite menu featuring some of the world’s freshest and most beautiful ingredients. Home to an authentic and natural larder, Skye is the perfect place to source fresh, local food that is inspected to the highest quality before being cooked to perfection in a range of tasty dishes.

Proud owner of a Silver Green Tourism Award, The Three Chimneys aim to ensure that their unique location on the stunning Isle of Skye is preserved for visitors and the local community for years to come by reducing their impact on the environment. From working closely with their suppliers to reduce carbon emissions, and sourcing all food locally or within Scotland, to using eco-friendly cleaning products and recycling materials wherever possible.

Find more places to eat.

Was Ihnen auch gefallen könnte:

 



Publié le Catégories Inbound Marketing

🔵⚪🔴 25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel – Exemples Landing Page


As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there’s also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.

It’s prime time to set up some fresh, new lead magnets!

magnet attracting leads to a funnel

Read on so you can:

  • Learn what a lead magnet is.
  • Get inspired by 25 lead magnet ideas and examples.
  • Understand what you’ll need in order to create lead magnets for your business.

With these tips and examples, you’ll be well on your way to attracting more people to your business that you can convert into customers.

What is a lead magnet?

First, let’s define exactly what a lead magnet is.

Lead magnets are an incentivized marketing tool for increasing form fills. Typically, a business offers something free, but valuable, that target prospects will be willing to obtain in exchange for their information so that you can continue building the relationship. Plus, that information is all first-party data, which is becoming crucial in a cookieless world.

Lead magnets are often associated with the top of the funnel, but they can actually be used at every stage. After all, new prospects can slide into your funnel at any point. Or if they are entering in at the top, you’ll need a way to keep them engaged and moving along through. So consider lead magnets to be offers that both attract leads to your funnel and keep them there.

marketing funnel for lead magnets

Some of the core categories of lead magnets include:

  • Educational materials
  • Proprietary data
  • Prize-based incentives
  • Time-sensitive information
  • Free consultations and trials

As you can see, lead magnets can come in all sorts of flavors, and as marketers, it’s our job to pick the right type to attract, engage, and convert our prospects. So let’s look at some examples and ideas.

Quick note on these lead magnet ideas

I’ve categorized the ideas by stage of funnel, but I also know that every business has a different funnel and customer journey, so adapt these ideas accordingly.

Also, many of the content-based lead magnets are versatile. For example, a downloadable checklist could be used at the top of the funnel (wedding planning checklist) and in the middle (questions to ask before choosing a wedding planner).

The image below is top-of-funnel checklist, from a process management software company: “Effective Onboarding in 31 Steps.” A mid-funnel checklist for this same company might be something like “10 Features to Look for in an SOP Automation Software Provider.”

lead magnet example—free checkliist

Top-of-funnel lead magnet ideas

Lead magnets are the most fun at the top of the funnel. This gives you the most creative leeway to come up with fun ideas to entice your target audience while showing off a fun side of your brand.

These lead magnets can be topically broad compared to your product or service—but related in some sense. Remember, this is the awareness stage of your funnel. Your prospects may not even know you exist!

You’ll definitely want to put these leads through a nurture flow so that the ones that reach sales reps have intent to buy.

For top-of-funnel lead magnets, you don’t need a form requiring details. Just first name, last name, and email will do. Make sure that each lead magnet is properly tagged with a lead source so you can track the ROI down the road.

1. Giveaways

First up, giveaways. There is plenty of finesse that goes into planning and executing a giveaway, but we won’t go into all that here. What you need to know is that giveaways are great lead magnets!

Get your prospects in the door with a variety of giveaway options, from free NBA tickets to a discounted annual subscription to your product. Keep in mind that the quality of your leads will vary depending on how relevant your offering is to your product or service.

While Instagram giveaways are a great way to expand your reach and brand awareness, you’re not going to get any leads unless you have entrants DM you with their email addresses. Instead, create a landing page on your website for the giveaway, and then share that link in your social media posts.

landing page for a giveaway, as a top of funnel lead magnet example

2. Face-to-face field marketing

Field marketers interact directly with potential customers, such as at trade shows, networking events, and conferences. They employ a mix of sales and marketing expertise to educate, inform, and persuade prospects to engage with your brand. Have your field marketers collect emails to keep in touch! You’re not likely to get a high volume of leads in this manner, but the quality of the leads will be excellent.

3. Influencer collaborations

Seems like everyone and their mom is trying to be an influencer these days. Who can blame them, with all the TikTok and YouTube fame being tossed around? This is the perfect time to test out lead generation through micro-influencers.

Find an influencer in your niche, sponsor a couple posts, and collect your leads. Remember to tag them properly, especially if you choose to pay influencers on a commission or per-lead basis.

4. Blog post downloads

Visitors coming to your blog are most likely in the awareness and information-gathering stage, so focus on free and easy offers here. Free and easy for you too! Simply offer to send the post (or an abridged version) to their inbox so they can read later. All they need to do is fill out their email address. How convenient!

lead magnet examples—offer to send blog post to email

5. Free tools

If you didn’t already notice, we offer a variety of free tools for business owners and marketers, and it’s a win-win: They get free professional assistance that will help them get more sales, and we acquire leads who might actually increase our sales as well. High-five.

lead magnet examples—free tools

You can try out the Google Ads Grader, Facebook Ads Grader, and Google My Business Grader any time! (See what we did there?)

More top-of-funnel lead magnet ideas:

6. How-to and examples content (i.e., a free guide on how to write a networking email, or networking email examples)

7. Podcasting

8. Idea generators

9. Cheatsheets

popup for a cheatsheet as a top-of funnel lead magnet idea

A lead magnet about lead magnets. Whoah.

Mid-funnel lead magnet ideas

Okay, this is when lead magnets get a little more serious. Prospects entering into the middle of your funnel are aware of and interested in your business. Mid-funnel lead magnets should be at least slightly related to your product or brand, but if you’re at the mid-to-top level, you can still dance around it a little bit more.

For mid-funnel lead magnets, you may want to ask for more information than just email address. This may include name, company name, email, and whatever qualifiers will help you. For example, I like to ask my prospects to select with compliance framework they are interested in. This informs the content I send their way down the line and helps my sales team pitch more accurately.

And make sure you continue nurturing these leads! Your sales team might be eager to get on the phone with these more qualified leads, but tag them and place them into a nurture stream where they belong. Don’t scare them off with heavy-handed sales tactics.

10. Webinars

Webinars are all the rage these days. I’m a big fan of virtual lunch-and-learns, particularly featuring how-tos or trending topics. Even better, any webinar can be recorded and reused, or emailed out as part of a nurture campaign.

top-of-funnel lead magnet ideas—webinar popup

If you’re hosting a webinar, make sure to ask your participants what questions they’d like answered during the session–you can glean more engagement and information from leads that way.

11. Checklists

If your product helps streamline a solution or gives your team intimate knowledge into a niche process, checklists give you a high-level, low-effort way to share that know-how. Hot tip: downloadable checklists typically perform well in Google ad campaigns.

middle-of-funnel lead magnet ideas—checklist

12. Free templates

I’m a sucker for resume templates. I can’t help it; every time I am editing a resume, I need to find a new design. And as a result, a crazy amount of companies hawking resume templates have my email address.

Offer a template for something that you would consider yourself an expert on. For example, how to design a project management flow. Or a notion.io content marketing calendar (I’m in the market for one!).

Templates are more mid-funnel compared to examples, since the prospect is not just looking for ideas anymore, but ready to put pen to paper and get down to it.

More mid-funnel lead magnet ideas

13. Original data reports

14. Product comparisons

15. Email courses

Bottom-of-funnel lead magnet ideas

These lead magnet ideas are for the cream-of-the-crop prospects. They might already know your brand and trust your content. This is the opportunity to show that your product is right for them.

16. Case studies

Case studies can be a snoozefest. It’s easy to go wrong with these, but if you add a little extra ‘oomph’ to the content, you could have a great download on your hands.

While most companies will share a case study with a title like, “X company helped Y company increase revenue by 50%! See how we did it.” And there is nothing wrong with that. But if you take the time to insert actionable data and insights into your case study, it’ll make it worth an email submission.

17. Product picker

This might be my favorite type of lead magnet. I know, you probably thought I was going to say whitepapers were my bread-and-butter but WHEW. I love quizzes.

bottom-of-funnel lead magnet ideas—quiz

Why are they so great? It’s the best time to show off your authority on a niche topic in an engaging way. This is great for leads who are ready to buy, but don’t know what exactly they want. My company, Laika, has a quiz to see which compliance framework is right for your business.

18. Partner referral discounts

You’ll likely need to get any type of discount cleared with your department heads and sales teams. But discounts are powerful hooks; everyone loves to save money.

I recommend reaching out to your partners to let them know that anyone who submits their information with a specific code or through a certain page will receive a percent off the purchase of your product.

You can also do this with customers who have had a good experience! Referrals are like good reviews, they hold a lot of weight with prospects doing investigation into a new company.

19. Event tickets

Everyone loves free stuff. I had some coworkers who created email addresses specifically to enter contests to win concert tickets. While I hope your prospects won’t do the same, you could run a promotion where those who sign up for a free demo or consultation will be entered into a random drawing for free tickets to a conference.

You decide the event, and let the leads pour in.

20. Early access

Releasing a new feature? Testing new copy or UX? Advertise it to prospects. You can learn about their behaviors while shaping your offering to their exact tastes.

Plenty of mobile games and apps already utilize beta versions and early access. If you offer an app in the Google Play Store or the Apple Store, you can enter it onto a list for users to access in beta. Even Disneyland has extended early hours for visitors to get early access to the rides!

bottom-of-funnel lead magnet ideas—early access invitation

21. Free trial

Trial your product or service for free, for a limited time only! There are plenty of examples of free trials out there, but the trick is to make yours seem exclusive, urgent, and the best way to get a taste of your amazing company.

bottom-of-funnel lead magnet ideas—free trial example

22. Newsletter referrals

By now, most people have heard of The Skimm. They grew their subscribers in a big way through referrals! You could track how many referrals you had from a unique link and get rewarded along the way.

bottom-of-funnel lead magnet ideas—skimm newsletter referral

More bottom-funnel lead magnet ideas

23. Discounts or sales promotions

24. Free shipping

25. Free quote or consultation

How to create a lead magnet for your business

Assuming you want to start generating more leads, I’m going to finish off with tips on creating lead magnets for your prospects.

For the actual lead magnet, you’ll need:

Make sure your landing page copy and design matches the original offer, as well as your CTA. For example, if you’re luring prospects in with a promise of 15% off for subscribing to your email list, your CTA after filling out the form should be “get my 15% off coupon.”

I also recommend a website pop-up tool. There are plenty of platforms today that enable you to create tasteful popups and use specific criteria to trigger them—such as page their on, topic of blog post they’re reading, whether or not they’re a returning visitor, where they came in from, and more.

And finally, since you’re going to be generating more leads now, you’ll first want to invest in marketing automation software to track, segment, and nurture them. In this remote world, I recommend Marketo, Hubspot, or ActOn.

Lead magnet ideas [recap]

Here are the 25 lead magnet ideas and examples covered in this post:

  1. Giveaways
  2. Face-to-face field marketing
  3. Influencer collaborations
  4. Blog post downloads
  5. Free tools
  6. How-to and examples content
  7. Podcasting
  8. Idea generators
  9. Cheatsheets
  10. Webinars
  11. Checklists
  12. Templates
  13. Original data reports
  14. Product comparisons
  15. Email courses
  16. Case studies
  17. Product pickers
  18. Partner referral discounts
  19. Event tickets
  20. Early access
  21. Free trials
  22. Newsletter referrals
  23. Discounts and promo codes
  24. Free shipping
  25. Free quote or consultation

Have any tried and true lead magnet ideas that we missed? Share your landing pages and forms; we want to sign up!


Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel – Tunnel de Vente


As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there’s also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.

It’s prime time to set up some fresh, new lead magnets!

magnet attracting leads to a funnel

Read on so you can:

  • Learn what a lead magnet is.
  • Get inspired by 25 lead magnet ideas and examples.
  • Understand what you’ll need in order to create lead magnets for your business.

With these tips and examples, you’ll be well on your way to attracting more people to your business that you can convert into customers.

What is a lead magnet?

First, let’s define exactly what a lead magnet is.

Lead magnets are an incentivized marketing tool for increasing form fills. Typically, a business offers something free, but valuable, that target prospects will be willing to obtain in exchange for their information so that you can continue building the relationship. Plus, that information is all first-party data, which is becoming crucial in a cookieless world.

Lead magnets are often associated with the top of the funnel, but they can actually be used at every stage. After all, new prospects can slide into your funnel at any point. Or if they are entering in at the top, you’ll need a way to keep them engaged and moving along through. So consider lead magnets to be offers that both attract leads to your funnel and keep them there.

marketing funnel for lead magnets

Some of the core categories of lead magnets include:

  • Educational materials
  • Proprietary data
  • Prize-based incentives
  • Time-sensitive information
  • Free consultations and trials

As you can see, lead magnets can come in all sorts of flavors, and as marketers, it’s our job to pick the right type to attract, engage, and convert our prospects. So let’s look at some examples and ideas.

Quick note on these lead magnet ideas

I’ve categorized the ideas by stage of funnel, but I also know that every business has a different funnel and customer journey, so adapt these ideas accordingly.

Also, many of the content-based lead magnets are versatile. For example, a downloadable checklist could be used at the top of the funnel (wedding planning checklist) and in the middle (questions to ask before choosing a wedding planner).

The image below is top-of-funnel checklist, from a process management software company: “Effective Onboarding in 31 Steps.” A mid-funnel checklist for this same company might be something like “10 Features to Look for in an SOP Automation Software Provider.”

lead magnet example—free checkliist

Top-of-funnel lead magnet ideas

Lead magnets are the most fun at the top of the funnel. This gives you the most creative leeway to come up with fun ideas to entice your target audience while showing off a fun side of your brand.

These lead magnets can be topically broad compared to your product or service—but related in some sense. Remember, this is the awareness stage of your funnel. Your prospects may not even know you exist!

You’ll definitely want to put these leads through a nurture flow so that the ones that reach sales reps have intent to buy.

For top-of-funnel lead magnets, you don’t need a form requiring details. Just first name, last name, and email will do. Make sure that each lead magnet is properly tagged with a lead source so you can track the ROI down the road.

1. Giveaways

First up, giveaways. There is plenty of finesse that goes into planning and executing a giveaway, but we won’t go into all that here. What you need to know is that giveaways are great lead magnets!

Get your prospects in the door with a variety of giveaway options, from free NBA tickets to a discounted annual subscription to your product. Keep in mind that the quality of your leads will vary depending on how relevant your offering is to your product or service.

While Instagram giveaways are a great way to expand your reach and brand awareness, you’re not going to get any leads unless you have entrants DM you with their email addresses. Instead, create a landing page on your website for the giveaway, and then share that link in your social media posts.

landing page for a giveaway, as a top of funnel lead magnet example

2. Face-to-face field marketing

Field marketers interact directly with potential customers, such as at trade shows, networking events, and conferences. They employ a mix of sales and marketing expertise to educate, inform, and persuade prospects to engage with your brand. Have your field marketers collect emails to keep in touch! You’re not likely to get a high volume of leads in this manner, but the quality of the leads will be excellent.

3. Influencer collaborations

Seems like everyone and their mom is trying to be an influencer these days. Who can blame them, with all the TikTok and YouTube fame being tossed around? This is the perfect time to test out lead generation through micro-influencers.

Find an influencer in your niche, sponsor a couple posts, and collect your leads. Remember to tag them properly, especially if you choose to pay influencers on a commission or per-lead basis.

4. Blog post downloads

Visitors coming to your blog are most likely in the awareness and information-gathering stage, so focus on free and easy offers here. Free and easy for you too! Simply offer to send the post (or an abridged version) to their inbox so they can read later. All they need to do is fill out their email address. How convenient!

lead magnet examples—offer to send blog post to email

5. Free tools

If you didn’t already notice, we offer a variety of free tools for business owners and marketers, and it’s a win-win: They get free professional assistance that will help them get more sales, and we acquire leads who might actually increase our sales as well. High-five.

lead magnet examples—free tools

You can try out the Google Ads Grader, Facebook Ads Grader, and Google My Business Grader any time! (See what we did there?)

More top-of-funnel lead magnet ideas:

6. How-to and examples content (i.e., a free guide on how to write a networking email, or networking email examples)

7. Podcasting

8. Idea generators

9. Cheatsheets

popup for a cheatsheet as a top-of funnel lead magnet idea

A lead magnet about lead magnets. Whoah.

Mid-funnel lead magnet ideas

Okay, this is when lead magnets get a little more serious. Prospects entering into the middle of your funnel are aware of and interested in your business. Mid-funnel lead magnets should be at least slightly related to your product or brand, but if you’re at the mid-to-top level, you can still dance around it a little bit more.

For mid-funnel lead magnets, you may want to ask for more information than just email address. This may include name, company name, email, and whatever qualifiers will help you. For example, I like to ask my prospects to select with compliance framework they are interested in. This informs the content I send their way down the line and helps my sales team pitch more accurately.

And make sure you continue nurturing these leads! Your sales team might be eager to get on the phone with these more qualified leads, but tag them and place them into a nurture stream where they belong. Don’t scare them off with heavy-handed sales tactics.

10. Webinars

Webinars are all the rage these days. I’m a big fan of virtual lunch-and-learns, particularly featuring how-tos or trending topics. Even better, any webinar can be recorded and reused, or emailed out as part of a nurture campaign.

top-of-funnel lead magnet ideas—webinar popup

If you’re hosting a webinar, make sure to ask your participants what questions they’d like answered during the session–you can glean more engagement and information from leads that way.

11. Checklists

If your product helps streamline a solution or gives your team intimate knowledge into a niche process, checklists give you a high-level, low-effort way to share that know-how. Hot tip: downloadable checklists typically perform well in Google ad campaigns.

middle-of-funnel lead magnet ideas—checklist

12. Free templates

I’m a sucker for resume templates. I can’t help it; every time I am editing a resume, I need to find a new design. And as a result, a crazy amount of companies hawking resume templates have my email address.

Offer a template for something that you would consider yourself an expert on. For example, how to design a project management flow. Or a notion.io content marketing calendar (I’m in the market for one!).

Templates are more mid-funnel compared to examples, since the prospect is not just looking for ideas anymore, but ready to put pen to paper and get down to it.

More mid-funnel lead magnet ideas

13. Original data reports

14. Product comparisons

15. Email courses

Bottom-of-funnel lead magnet ideas

These lead magnet ideas are for the cream-of-the-crop prospects. They might already know your brand and trust your content. This is the opportunity to show that your product is right for them.

16. Case studies

Case studies can be a snoozefest. It’s easy to go wrong with these, but if you add a little extra ‘oomph’ to the content, you could have a great download on your hands.

While most companies will share a case study with a title like, “X company helped Y company increase revenue by 50%! See how we did it.” And there is nothing wrong with that. But if you take the time to insert actionable data and insights into your case study, it’ll make it worth an email submission.

17. Product picker

This might be my favorite type of lead magnet. I know, you probably thought I was going to say whitepapers were my bread-and-butter but WHEW. I love quizzes.

bottom-of-funnel lead magnet ideas—quiz

Why are they so great? It’s the best time to show off your authority on a niche topic in an engaging way. This is great for leads who are ready to buy, but don’t know what exactly they want. My company, Laika, has a quiz to see which compliance framework is right for your business.

18. Partner referral discounts

You’ll likely need to get any type of discount cleared with your department heads and sales teams. But discounts are powerful hooks; everyone loves to save money.

I recommend reaching out to your partners to let them know that anyone who submits their information with a specific code or through a certain page will receive a percent off the purchase of your product.

You can also do this with customers who have had a good experience! Referrals are like good reviews, they hold a lot of weight with prospects doing investigation into a new company.

19. Event tickets

Everyone loves free stuff. I had some coworkers who created email addresses specifically to enter contests to win concert tickets. While I hope your prospects won’t do the same, you could run a promotion where those who sign up for a free demo or consultation will be entered into a random drawing for free tickets to a conference.

You decide the event, and let the leads pour in.

20. Early access

Releasing a new feature? Testing new copy or UX? Advertise it to prospects. You can learn about their behaviors while shaping your offering to their exact tastes.

Plenty of mobile games and apps already utilize beta versions and early access. If you offer an app in the Google Play Store or the Apple Store, you can enter it onto a list for users to access in beta. Even Disneyland has extended early hours for visitors to get early access to the rides!

bottom-of-funnel lead magnet ideas—early access invitation

21. Free trial

Trial your product or service for free, for a limited time only! There are plenty of examples of free trials out there, but the trick is to make yours seem exclusive, urgent, and the best way to get a taste of your amazing company.

bottom-of-funnel lead magnet ideas—free trial example

22. Newsletter referrals

By now, most people have heard of The Skimm. They grew their subscribers in a big way through referrals! You could track how many referrals you had from a unique link and get rewarded along the way.

bottom-of-funnel lead magnet ideas—skimm newsletter referral

More bottom-funnel lead magnet ideas

23. Discounts or sales promotions

24. Free shipping

25. Free quote or consultation

How to create a lead magnet for your business

Assuming you want to start generating more leads, I’m going to finish off with tips on creating lead magnets for your prospects.

For the actual lead magnet, you’ll need:

Make sure your landing page copy and design matches the original offer, as well as your CTA. For example, if you’re luring prospects in with a promise of 15% off for subscribing to your email list, your CTA after filling out the form should be “get my 15% off coupon.”

I also recommend a website pop-up tool. There are plenty of platforms today that enable you to create tasteful popups and use specific criteria to trigger them—such as page their on, topic of blog post they’re reading, whether or not they’re a returning visitor, where they came in from, and more.

And finally, since you’re going to be generating more leads now, you’ll first want to invest in marketing automation software to track, segment, and nurture them. In this remote world, I recommend Marketo, Hubspot, or ActOn.

Lead magnet ideas [recap]

Here are the 25 lead magnet ideas and examples covered in this post:

  1. Giveaways
  2. Face-to-face field marketing
  3. Influencer collaborations
  4. Blog post downloads
  5. Free tools
  6. How-to and examples content
  7. Podcasting
  8. Idea generators
  9. Cheatsheets
  10. Webinars
  11. Checklists
  12. Templates
  13. Original data reports
  14. Product comparisons
  15. Email courses
  16. Case studies
  17. Product pickers
  18. Partner referral discounts
  19. Event tickets
  20. Early access
  21. Free trials
  22. Newsletter referrals
  23. Discounts and promo codes
  24. Free shipping
  25. Free quote or consultation

Have any tried and true lead magnet ideas that we missed? Share your landing pages and forms; we want to sign up!


Publié le Catégories Ventes