🔵⚪🔴 How much does it cost to build a website? – Landing Page


If you’re building a brand, you’ll need a website, whether it’s a one-page portfolio or a full-on eCommerce store. But how much does it cost to build a website?

That’s inevitably one of the first questions you’ll have, but in truth, website development costs vary. 

Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel – Exemples Landing Page


As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there’s also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.

It’s prime time to set up some fresh, new lead magnets!

magnet attracting leads to a funnel

Read on so you can:

  • Learn what a lead magnet is.
  • Get inspired by 25 lead magnet ideas and examples.
  • Understand what you’ll need in order to create lead magnets for your business.

With these tips and examples, you’ll be well on your way to attracting more people to your business that you can convert into customers.

What is a lead magnet?

First, let’s define exactly what a lead magnet is.

Lead magnets are an incentivized marketing tool for increasing form fills. Typically, a business offers something free, but valuable, that target prospects will be willing to obtain in exchange for their information so that you can continue building the relationship. Plus, that information is all first-party data, which is becoming crucial in a cookieless world.

Lead magnets are often associated with the top of the funnel, but they can actually be used at every stage. After all, new prospects can slide into your funnel at any point. Or if they are entering in at the top, you’ll need a way to keep them engaged and moving along through. So consider lead magnets to be offers that both attract leads to your funnel and keep them there.

marketing funnel for lead magnets

Some of the core categories of lead magnets include:

  • Educational materials
  • Proprietary data
  • Prize-based incentives
  • Time-sensitive information
  • Free consultations and trials

As you can see, lead magnets can come in all sorts of flavors, and as marketers, it’s our job to pick the right type to attract, engage, and convert our prospects. So let’s look at some examples and ideas.

Quick note on these lead magnet ideas

I’ve categorized the ideas by stage of funnel, but I also know that every business has a different funnel and customer journey, so adapt these ideas accordingly.

Also, many of the content-based lead magnets are versatile. For example, a downloadable checklist could be used at the top of the funnel (wedding planning checklist) and in the middle (questions to ask before choosing a wedding planner).

The image below is top-of-funnel checklist, from a process management software company: “Effective Onboarding in 31 Steps.” A mid-funnel checklist for this same company might be something like “10 Features to Look for in an SOP Automation Software Provider.”

lead magnet example—free checkliist

Top-of-funnel lead magnet ideas

Lead magnets are the most fun at the top of the funnel. This gives you the most creative leeway to come up with fun ideas to entice your target audience while showing off a fun side of your brand.

These lead magnets can be topically broad compared to your product or service—but related in some sense. Remember, this is the awareness stage of your funnel. Your prospects may not even know you exist!

You’ll definitely want to put these leads through a nurture flow so that the ones that reach sales reps have intent to buy.

For top-of-funnel lead magnets, you don’t need a form requiring details. Just first name, last name, and email will do. Make sure that each lead magnet is properly tagged with a lead source so you can track the ROI down the road.

1. Giveaways

First up, giveaways. There is plenty of finesse that goes into planning and executing a giveaway, but we won’t go into all that here. What you need to know is that giveaways are great lead magnets!

Get your prospects in the door with a variety of giveaway options, from free NBA tickets to a discounted annual subscription to your product. Keep in mind that the quality of your leads will vary depending on how relevant your offering is to your product or service.

While Instagram giveaways are a great way to expand your reach and brand awareness, you’re not going to get any leads unless you have entrants DM you with their email addresses. Instead, create a landing page on your website for the giveaway, and then share that link in your social media posts.

landing page for a giveaway, as a top of funnel lead magnet example

2. Face-to-face field marketing

Field marketers interact directly with potential customers, such as at trade shows, networking events, and conferences. They employ a mix of sales and marketing expertise to educate, inform, and persuade prospects to engage with your brand. Have your field marketers collect emails to keep in touch! You’re not likely to get a high volume of leads in this manner, but the quality of the leads will be excellent.

3. Influencer collaborations

Seems like everyone and their mom is trying to be an influencer these days. Who can blame them, with all the TikTok and YouTube fame being tossed around? This is the perfect time to test out lead generation through micro-influencers.

Find an influencer in your niche, sponsor a couple posts, and collect your leads. Remember to tag them properly, especially if you choose to pay influencers on a commission or per-lead basis.

4. Blog post downloads

Visitors coming to your blog are most likely in the awareness and information-gathering stage, so focus on free and easy offers here. Free and easy for you too! Simply offer to send the post (or an abridged version) to their inbox so they can read later. All they need to do is fill out their email address. How convenient!

lead magnet examples—offer to send blog post to email

5. Free tools

If you didn’t already notice, we offer a variety of free tools for business owners and marketers, and it’s a win-win: They get free professional assistance that will help them get more sales, and we acquire leads who might actually increase our sales as well. High-five.

lead magnet examples—free tools

You can try out the Google Ads Grader, Facebook Ads Grader, and Google My Business Grader any time! (See what we did there?)

More top-of-funnel lead magnet ideas:

6. How-to and examples content (i.e., a free guide on how to write a networking email, or networking email examples)

7. Podcasting

8. Idea generators

9. Cheatsheets

popup for a cheatsheet as a top-of funnel lead magnet idea

A lead magnet about lead magnets. Whoah.

Mid-funnel lead magnet ideas

Okay, this is when lead magnets get a little more serious. Prospects entering into the middle of your funnel are aware of and interested in your business. Mid-funnel lead magnets should be at least slightly related to your product or brand, but if you’re at the mid-to-top level, you can still dance around it a little bit more.

For mid-funnel lead magnets, you may want to ask for more information than just email address. This may include name, company name, email, and whatever qualifiers will help you. For example, I like to ask my prospects to select with compliance framework they are interested in. This informs the content I send their way down the line and helps my sales team pitch more accurately.

And make sure you continue nurturing these leads! Your sales team might be eager to get on the phone with these more qualified leads, but tag them and place them into a nurture stream where they belong. Don’t scare them off with heavy-handed sales tactics.

10. Webinars

Webinars are all the rage these days. I’m a big fan of virtual lunch-and-learns, particularly featuring how-tos or trending topics. Even better, any webinar can be recorded and reused, or emailed out as part of a nurture campaign.

top-of-funnel lead magnet ideas—webinar popup

If you’re hosting a webinar, make sure to ask your participants what questions they’d like answered during the session–you can glean more engagement and information from leads that way.

11. Checklists

If your product helps streamline a solution or gives your team intimate knowledge into a niche process, checklists give you a high-level, low-effort way to share that know-how. Hot tip: downloadable checklists typically perform well in Google ad campaigns.

middle-of-funnel lead magnet ideas—checklist

12. Free templates

I’m a sucker for resume templates. I can’t help it; every time I am editing a resume, I need to find a new design. And as a result, a crazy amount of companies hawking resume templates have my email address.

Offer a template for something that you would consider yourself an expert on. For example, how to design a project management flow. Or a notion.io content marketing calendar (I’m in the market for one!).

Templates are more mid-funnel compared to examples, since the prospect is not just looking for ideas anymore, but ready to put pen to paper and get down to it.

More mid-funnel lead magnet ideas

13. Original data reports

14. Product comparisons

15. Email courses

Bottom-of-funnel lead magnet ideas

These lead magnet ideas are for the cream-of-the-crop prospects. They might already know your brand and trust your content. This is the opportunity to show that your product is right for them.

16. Case studies

Case studies can be a snoozefest. It’s easy to go wrong with these, but if you add a little extra ‘oomph’ to the content, you could have a great download on your hands.

While most companies will share a case study with a title like, “X company helped Y company increase revenue by 50%! See how we did it.” And there is nothing wrong with that. But if you take the time to insert actionable data and insights into your case study, it’ll make it worth an email submission.

17. Product picker

This might be my favorite type of lead magnet. I know, you probably thought I was going to say whitepapers were my bread-and-butter but WHEW. I love quizzes.

bottom-of-funnel lead magnet ideas—quiz

Why are they so great? It’s the best time to show off your authority on a niche topic in an engaging way. This is great for leads who are ready to buy, but don’t know what exactly they want. My company, Laika, has a quiz to see which compliance framework is right for your business.

18. Partner referral discounts

You’ll likely need to get any type of discount cleared with your department heads and sales teams. But discounts are powerful hooks; everyone loves to save money.

I recommend reaching out to your partners to let them know that anyone who submits their information with a specific code or through a certain page will receive a percent off the purchase of your product.

You can also do this with customers who have had a good experience! Referrals are like good reviews, they hold a lot of weight with prospects doing investigation into a new company.

19. Event tickets

Everyone loves free stuff. I had some coworkers who created email addresses specifically to enter contests to win concert tickets. While I hope your prospects won’t do the same, you could run a promotion where those who sign up for a free demo or consultation will be entered into a random drawing for free tickets to a conference.

You decide the event, and let the leads pour in.

20. Early access

Releasing a new feature? Testing new copy or UX? Advertise it to prospects. You can learn about their behaviors while shaping your offering to their exact tastes.

Plenty of mobile games and apps already utilize beta versions and early access. If you offer an app in the Google Play Store or the Apple Store, you can enter it onto a list for users to access in beta. Even Disneyland has extended early hours for visitors to get early access to the rides!

bottom-of-funnel lead magnet ideas—early access invitation

21. Free trial

Trial your product or service for free, for a limited time only! There are plenty of examples of free trials out there, but the trick is to make yours seem exclusive, urgent, and the best way to get a taste of your amazing company.

bottom-of-funnel lead magnet ideas—free trial example

22. Newsletter referrals

By now, most people have heard of The Skimm. They grew their subscribers in a big way through referrals! You could track how many referrals you had from a unique link and get rewarded along the way.

bottom-of-funnel lead magnet ideas—skimm newsletter referral

More bottom-funnel lead magnet ideas

23. Discounts or sales promotions

24. Free shipping

25. Free quote or consultation

How to create a lead magnet for your business

Assuming you want to start generating more leads, I’m going to finish off with tips on creating lead magnets for your prospects.

For the actual lead magnet, you’ll need:

Make sure your landing page copy and design matches the original offer, as well as your CTA. For example, if you’re luring prospects in with a promise of 15% off for subscribing to your email list, your CTA after filling out the form should be “get my 15% off coupon.”

I also recommend a website pop-up tool. There are plenty of platforms today that enable you to create tasteful popups and use specific criteria to trigger them—such as page their on, topic of blog post they’re reading, whether or not they’re a returning visitor, where they came in from, and more.

And finally, since you’re going to be generating more leads now, you’ll first want to invest in marketing automation software to track, segment, and nurture them. In this remote world, I recommend Marketo, Hubspot, or ActOn.

Lead magnet ideas [recap]

Here are the 25 lead magnet ideas and examples covered in this post:

  1. Giveaways
  2. Face-to-face field marketing
  3. Influencer collaborations
  4. Blog post downloads
  5. Free tools
  6. How-to and examples content
  7. Podcasting
  8. Idea generators
  9. Cheatsheets
  10. Webinars
  11. Checklists
  12. Templates
  13. Original data reports
  14. Product comparisons
  15. Email courses
  16. Case studies
  17. Product pickers
  18. Partner referral discounts
  19. Event tickets
  20. Early access
  21. Free trials
  22. Newsletter referrals
  23. Discounts and promo codes
  24. Free shipping
  25. Free quote or consultation

Have any tried and true lead magnet ideas that we missed? Share your landing pages and forms; we want to sign up!


Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 How much does it cost to build a website? – Landing Page


If you’re building a brand, you’ll need a website, whether it’s a one-page portfolio or a full-on eCommerce store. But how much does it cost to build a website?

That’s inevitably one of the first questions you’ll have, but in truth, website development costs vary. 

Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 Is Chicopee site eyed for an industrial park actually a conservation area? – Exemples Landing Page


CHICOPEE — Neighbors are hoping a paper trail dating back more than a half-century will block the development of an industrial park off Fuller Road and preserve biking and hiking trails for generations to come.



a group of people riding on the back of a bicycle: From left, Eva Dion, Jill Remillard, Mark Dion and Andre Remillard, all of Chicopee, ride bikes through trails off Slate Road. Neighbors are trying to block Westover Metropolitan Development Corp. from building an industrial park on the land.


© Jeanette DeForge | jdeforge/@repub.com
From left, Eva Dion, Jill Remillard, Mark Dion and Andre Remillard, all of Chicopee, ride bikes through trails off Slate Road. Neighbors are trying to block Westover Metropolitan Development Corp. from building an industrial park on the land.

A proposal by the quasi-public Westover Metropolitan Development Corp. to change the zoning for the property, officially known as 0 Fuller Road, kicked off a six-month battle with neighbors who believe the land was protected decades ago.

A quest for information about the land, sometimes referred to as the Slate Conservation Area, prompted residents to comb through decades-old deed records and newspaper articles, and sent city officials to the basement vault at City Hall to sift through handwritten meeting minutes from the 1960s.



a sign on the side of a road: "Save Slate Conservation Area" signs can be seen along Slate Road in Chicopee.


© Leon Nguyen | hnguyen/@repub.com
“Save Slate Conservation Area” signs can be seen along Slate Road in Chicopee.

“It is a grand mystery at the moment,” said city planner Lee Pouliot, who is tasked with searching for answers in old municipal records.

The issue became so contentious that Mayor John L. Vieau held a press conference in early June to address “false information” swirling around about the site. The mayor said he would post all municipal records about the parcel on the city’s website in an effort to answer questions and quash rumors.



a group of people posing for the camera: From left, Glen Buckley, Mary Hayner and Tom Fournier stand in Buckley and Hayner's Slate Road backyard, which borders a 57-acre parcel of land sold for industrial park development. They argue the property was protected by the Board of Aldermen in 1969.


© Jeanette DeForge | jdeforge/@repub.com
From left, Glen Buckley, Mary Hayner and Tom Fournier stand in Buckley and Hayner’s Slate Road backyard, which borders a 57-acre parcel of land sold for industrial park development. They argue the property was protected by the Board of Aldermen in 1969.

A few days before the mayor’s announcement, the City Council unanimously supported a resolution to try to buy back the property — which it unanimously voted to sell 12 years earlier for use as an industrial park.

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“It is just common sense. The land never should have been sold,” said Ward 6 Councilor Derek Dobosz, the resolution’s sponsor, who represents the neighborhood where the land is located. “I wanted to change the city’s intention, instead of developing it to put it towards conservation.”

The issue began in March 2008 when Westover Metropolitan Development Corp. started negotiating with the city to buy a 57-acre parcel of land that runs from the Massachusetts Turnpike to Westover Metropolitan Airport. The land abuts Chicopee State Park on one side and the backyards of Slate Road residents on the other.

Two years earlier, an inventory of all city-owned property identified the 57 acres as developable. A home builder looked at it for residential subdivision, and it was considered as a potential site for a casino. State Rep. Joseph F. Wagner then recommended it be sold to Westover Development, said Michael D. Bissonnette, mayor from 2006-13.



a man standing next to a window: Mary Hayner, of Slate Road in Chicopee, shows T-shirts the Slate Conservation Alliance has printed as part of their fight to save a 57-acre parcel of property at 0 Fuller Road which the city sold to Westover Metropolitan Development Corp. to develop as an industrial park. Neighbors argue old records show it may be conservation land.


© Jeanette DeForge | jdeforge/@repub.com
Mary Hayner, of Slate Road in Chicopee, shows T-shirts the Slate Conservation Alliance has printed as part of their fight to save a 57-acre parcel of property at 0 Fuller Road which the city sold to Westover Metropolitan Development Corp. to develop as an industrial park. Neighbors argue old records show it may be conservation land.

“The mayor wanted to develop the property and we both recognized there were many significant impediments,” said Wagner. “It is fragmented and access and egress were difficult.”

It made sense to sell the property to development experts, and going with Westover Development still gave the city some control, Wagner said.

The City Council endorsed the plan, and Bissonnette worked out a deal that would allow Westover Development to buy the acreage and join it with about 30 acres it already owned and several other smaller properties it was negotiating to buy from private owners. The plan was to create a 110-acre industrial park to be named Airpark South.

In December 2008, the City Council unanimously approved selling the land for $1.45 million. Six months later, at an official check-passing ceremony, Westover Development officials said the industrial park would bring more than 1,000 jobs and an estimated $1 million in annual tax revenue.

Officials called it a rare opportunity to have such a large tract of land to develop so close to the Mass Pike and Interstate 291. At the time of the sale, then-City Council President William Zaskey said, “I think it’s a great advantage to the city to be able to develop a parcel of land that has been unused for years. … It’s a good opportunity for the city to bring in more taxes.”

Today, neighbors argue the land has been well used for decades as an off-the-books extension of Chicopee Memorial Park. High school cross country teams train there often, mountain bike clubs meet there weekly and hikers trek through there regularly.

“We are looking to get the word out. There are so many people that walk through here who are not residents of the neighborhood,” said Mary Hayner, a Slate Road resident. “This isn’t a neighborhood issue. This is a citywide issue, and we want to make sure the entire city is aware of the history of the property and (that) it has been used as open space since at least 1969.”

Residents opposed to the development have formed the Slate Conservation Area Alliance, created a website and Facebook page, and gathered more than 800 signatures on a petition. They have also printed T-shirts with the outline of the property.

In their months of research, they found several intriguing references. One, they say, shows the land may have been preserved by the Board of Aldermen in 1969 and never should have been sold. Official records showing more information about the vote were not found, however, and extensive searches may be needed to determine if they exist at all.

In 2008, there was little to no opposition to the sale and no mention that the property was conservation land. Michael Bolton, president of Westover Metropolitan Development Corp., asks why this is happening now, after the company has spent thousands of dollars in grant funds on planning and other work to develop the property.

“I don’t know. I was in middle school at the time of the sale,” said Dobosz, who is now working with the neighbors to protect the land.

Residents claim they were not told about the sale at the time. However, Bissonnette and Allan W. Blair, retired president of the Economic Development Council of Western Massachusetts, who headed up the process to purchase the property, held at least two press conferences about the project. The land sale was the subject of multiple newspaper articles in 2008 and 2009. Further articles about the proposed Airpark South were published in The Republican from time to time.

Surplus land

Westover Development was created in 1974 to help Chicopee, Ludlow and Granby develop about 2,500 acres of surplus property when Westover Air Reserve Base downsized. Over 40 years the corporation attracted about 50 businesses to the three communities, and it also manages the Westover Metropolitan Airport, the civilian airport.

Typically Westover Development acquires property, builds infrastructure including roads and utilities, and then markets the lots as shovel-ready parcels. Communities benefit by the jobs created and tax money earned.

The corporation purchased 0 Fuller Road with Federal Aviation Administration mitigation money, funds granted to airports to prevent homes from being built near airplane runways.

A fair market appraisal was conducted and set the price at $1,45 million, which was required under the FAA grant. The money was deposited into a city fund and later used to purchase the St. Patrick’s School when it closed, Bissonnette said.

Westover Development spent years planning Airpark South, seeking funding for planning and environmental studies and negotiating the purchase of other parcels.

It wasn’t until the corporation sought to change the parcel’s zoning classification late last year that neighbors realized the area may not be protected.

Neighbors were notified by mail of meetings about the zone change. They have asked repeatedly why they did not receive similar notifications when the land purchase took place 12 years earlier.

The city requires abutters within 300 feet of the property line to be notified of zone change requests. There is no similar notification requirement for the sale of land.

Residents lobbied the Planning Board to reject the zone change, arguing having huge industrial buildings in their backyards would impact their quality of life and reduce their property values. They talked about the bears, bobcats and bald eagles seen on the land.

The Planning Board voted 5-0 in January to recommend the zone change. But the City Council’s Zoning Subcommittee agreed with the neighbors and recommended against it.

In early March, the full council voted 12-0 to reject the zone change, with one member abstaining. The council also took the unusual step of refusing Westover Development’s request to withdraw its petition before the vote.

That vote bars the corporation from seeking a similar zone change for two years. If it had been allowed to withdraw the plan, the agency could have resubmitted it at any time.

“We are now looking at all our options,” said Bolton, who dismissed rumors that Westover Development may clear-cut the land.

Bolton argued Westover Development received plenty of support for the project until public opinion shifted. In 2018 it received a $255,200 state site readiness program grant to help plan Airpark South, and a year later it received a second $850,000 state grant to acquire four adjacent parcels. Both grants were administered by MassDevelopment.

But there were earlier indications the City Council’s support for the project was waning. In 2015, then-Mayor Richard J. Kos proposed allocating $425,000 from the city’s stabilization account to help Westover Development prepare the land for businesses, but the proposal failed to get the necessary nine votes from the council. The Ward 6 councilor at the time said he would prefer that the land be left undeveloped.

Bolton disputes that the property was ever officially set aside as conservation land. When residents brought up the fact that people have used the property for years for hiking and mountain biking, he said they were doing it without the corporation’s authorization.

In the weeks after the City Council rejected the zone change, no trespassing signs were installed at entrances to the property on Slate Road.

“We did a thorough title search, and we took out title insurance when we bought the land,” Bolton said. “It was all filed at the (Hampden County) registry of deeds, and there was nothing different about it.”

Pouliot confirmed city lawyers also conducted a thorough title search before selling the land and found no conservation restrictions.

“This is what we are up against,” said Hayner, one of the Slate Road residents. “Nothing was formally written down. Nothing was formally protected, and the intent is clear from the newspaper articles at the time. But how do you get current administration to honor the wishes of the past and the promises made?”

Historical records

Articles in The Republican’s archives show there was an effort decades ago to put 42 acres of land, described as having the same basic boundaries as the property sold to Westover Development, into some type of conservation.

A Springfield Union article dated April 14, 1969, outlines the Conservation Commission’s plan to ask then-Mayor Richard Demers to turn the property into an outdoor educational center.

“The area would be similar to the area established by Mayor Demers adjacent to the state boat landing on the Connecticut River, and which is kept in its natural state for nature lovers,” the article said.

The land was called the “Buena Vista Preserve” in the articles. Deed records show at least part of the 42 acres was originally called the “Buena Vista Lot” and was acquired by the city in 1932 for nonpayment of taxes.

A second article published in December 1969 says the Conservation Commission’s first project for the land was to create a nature trail. Boy Scouts volunteered to help design the trail and erect signs identifying species of trees and plants.

Commission Chairman Leslie A. Fournier “outlined plans in the wake of the aldermanic approval of Mayor Demers’ recommendation to transfer jurisdiction of the land to the commission,” the article said.

There was no full article found about the Board of Alderman vote, but a paragraph in a Holyoke Transcript-Telegram story dated Nov. 20, 1969, says: “The Board adopted a resolution to allow the Conservation Commission to use the 42-Buena Vista property for a nature center.”

Demers took out a political advertisement in the Springfield Daily News on Oct. 4, 1969, saying: “No one enjoys paying taxes but We Do Enjoy the saving of natural areas. The Chicopee Meadows and Slate Road ‘green spots’ insure no matter how much concrete is poured our city will always have areas as nature intended.”

The neighbors were alerted to the 1960s conservation efforts by Tom Fournier, whose father was on the commission when he was a young child. His father died about a year ago, and Fournier said he has been trying to track down other former members to no avail.

Neighbors hired a lawyer, but many residents have been doing their own research, and funnel their findings to Glen Buckley, who lives with Hayner.

“(The lawyer) is mostly for fact-finding,” Hayner said. “We are trying to find out was it ever conserved and they are doing an actual title search for us and see where it went sideways.”

No one is certain when the Conservation Commission stopped being involved in the land. A 1983 news article mentions it continued to control the property. In recent years maintenance of the land has been left to people who use it, like the bike clubs who often are seen leaving with trash they find on the trails.

“I think it was left to the citizens. I know groups have gone in and cleaned up and we have reported illegal dumping,” Hayner said.

The neighbors aren’t the only ones trying to figure out the history of the property.

Pouliot has found handwritten Conservation Commission meeting minutes that date to 1960, but going through them is time-consuming. He is also looking for meeting minutes for the Board of Aldermen.

Meanwhile, the City Council is pursuing another avenue to preserve the land, beginning with the effort to buy back the land. In support of Dobosz’s resolution, Councilor Joel McAuliffe said it is proper to try to fix past mistakes, but it won’t be easy.

“Whatever your position is on (Westover Development) they are an injured party in the sense that they bought this land with expectations and arrangements made with the city that the city now has gone back on,” McAuliffe said. “Don’t expect them to offer it to us for a fair price or even a price that we would welcome.”

The city could take the land by eminent domain, but that would involve significant litigation, McAuliffe said. He notes he was one of the few people to speak against the proposal back in 2008, when he was a teenager.

If the city purchased the property back, Westover Development would be required to return to the FAA the $1.45 million used to buy the land. The corporation is also limited by guidelines that call for the land to serve as a noise buffer to the runway, said Arlene Salac, FAA spokeswoman.

At his press conference, Vieau did not state a position about the property, saying his goal was just to clear up “misconceptions, false information and conjecture.”

For example, he said the city has no nondisclosure agreements with potential developers. He also said the $30 million the city is receiving from the American Rescue Plan cannot be used to purchase the land.

“Right now Westover Metropolitan Development Corp. does not have the property up for sale so I don’t think it is an option at this particular time to say the city is looking to purchase property that is not for sale,” Vieau said.

When asked what he would like to do with the land, Vieau was not specific: “The mayor’s office really would like to see something happen that is in the best interest of the city of Chicopee.”

This week, Vieau said he has talked to trustees of Westover Development and said a compromise may be possible. It might allow some of the land set aside for Airpark South — especially property the corporation owns outside of the acreage it purchased from the city — and some of it to be preserved. He said a land swap involving the property is off the table for now.

Bolton did not return calls for further comment.

Vieau also refuted months-old rumors that Amazon.com was interested in developing some of the property, saying a Facebook post was the only source he’d seen for that information.

The mayor confirmed a bottling company and a last-mile delivery company made basic inquiries with the city about possible development, neither of which was tied to a particular parcel, and at least one of which was several years ago.

On a recent Sunday afternoon, Mark and Eva Dion were riding their bikes through the Slate Road area and were saddened to learn the property might be developed. They said their daughter frequently runs on the trails and they ride their bikes there often.

“We have a lot of industrial land in Chicopee but not a lot of wilderness,” Mark Dion said.

“I hope it doesn’t happen,” Eva Dion added.

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Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 10 US Loyalty Programs That Put Experience First – Design Landing Page


There is no shortage of U.S. loyalty programs, but not every program is built with the customer experience in mind. That’s why we’re looking at ten loyalty and membership programs that take a unique approach to customer experience and value. These programs get to the heart of what customers want, and deliver.

1. Shop your way with The Nordy Club

Why the experience stands out

When it comes to US loyalty programs, you simply can’t skip over luxury department store chain, Nordstrom. Nordstrom fans are true shoppers. When you visit a Nordstrom location, you have a huge selection of product categories at your fingertips. So it makes sense that a US loyalty program like theirs ensures members can spend their points however they want to.

If a member wants to use their Nordstrom Notes on shoes, so be it. On cosmetics? Great! This cash-back system lets Nordstrom customers design their own experience and choose their own rewards.

US Loyalty Program Nordy Club explaining how the program worksThe Nordy Club combines points, tiers and credit card bonuses. Though the rewards are cash back, Nordy Club ensures engagement with enticing benefits and regular point bonuses campaigns.

Loyalty logic and program design

Members earn one point per every dollar spent, no matter how they pay for their purchases. However, if members use a Nordstrom credit or debit card, they double their earnings. The program has three tiers, Member, Influencer and Ambassador. Higher tier members earn even more points when they use their Nordstrom credit cards.

There are also regular bonus points days and campaigns in the program, as well as personal double points days, so when a member is in the mood for a trip to the store, they can get double points all day.

One thousand points translates into a $10 Nordstrom Note, which can be spent freely at Nordstrom, Nordstrom Rack or Nordstrom Trunk Club.

Getting the goods: rewards

You won’t find a traditional rewards catalog here. Nordy members can spend their Notes on any products online or in stores.

To keep things exciting, however, there are a lot of promotions, highlighting specific brands, product categories and products throughout the year.

Nordy club showing how reward redemption works on mobileThe Nordy Club is a sophisticated program with a number of ways for customers to earn additional points. For example, customers can earn Notes faster when they use the iOS app.

2. Be entertained for hours with Disney Movie Insiders

Why the experience stands out

Movie lovers everywhere are getting rewarded for what they love to do… watch movies!

From a business standpoint, Disney Movie Insiders helps the entertainment giant learn about customers they previously weren’t able to identify. By allowing members to upload their tickets, they’re now able to see who has seen Disney, Pixar, Marvel Studios and Star Wars movies at their local theaters.

The frontpage benefits of Disney loyalty program membershipDisney Movie Insiders is a US loyalty program fully focused on entertainment. The program highlights movies at home and in theaters, and rewards customers for enjoying the Disney+ streaming platform, too.

Loyalty logic and program design

Flexibility is the name of the game. The program is designed to include Disney fans, no matter where or when they prefer to watch their movies.

For those who enjoy a trip to the theater, Members can earn points for their movie tickets or linking to partner accounts, such as Fandango. And for those who prefer to watch movies at home, members can enter codes from select DVDs, Blu-Ray, Digital and Disney+ Premier Access Purchases to earn points.

Movie Insiders also promotes their mobile app, offering members a point bonus for downloading the app.

Getting the goods: rewards

Members of the program can use their points to get movie vouchers, concessions, gift cards, collectibles, partner discounts and more.

The elegantly designed rewards catalog includes rewards for everyone. At the time of writing, there were 0-point and 5-point rewards available. So, even fans who are at the very beginning of their Insiders journey have something to get excited about right away. This is a great way to ensure engagement from the start, decreasing the likelihood that some members will register and forget about the program.

The benefits of using the app of Disney Movie Insider programDisney Movie Insiders promotes the smooth loyalty experience that customers will get by downloading the app, and offering interactive content that can’t be found elsewhere.

3. Enjoy the great outdoors with REI Co-op membership

Why the experience stands out

REI, the omnichannel outdoor gear, clothing and footwear retailer has a paid membership program that takes a different approach to loyalty. It is unique in its approach to the community of customers, content, and aligning with customer values.

The main loyalty program page of REI Co-op programPaid membership programs, like REI Co-op membership, work for brands offering a lot of exclusive services or a valuable community space.

Loyalty logic and program design

The program costs $20 to join, but unlike many popular subscription-based loyalty programs, Co-op membership lasts a lifetime. At the time of writing, REI was also offering a $20 member bonus card to use toward the next purchase, easing any customer concerns about the initial fee.

The program is designed around a “member dividend”, rather than traditional rewards. Typically this is based on 10% of your spend at REI, however there are products, such as sale items and adventure travel, that don’t count toward your dividend.

There is also a used gear trade-in program, which aligns with member values surrounding protecting the environment and working toward a circular economy.

Finally, as an outdoor community, Membership highlights the forum as a benefit, where members can share their experiences, tips, inspiration, jokes and more.

Membership perks explained for REI Co-op loyalty program membersREI Co-op Membership is built around community building, customer values, and a permanent discount.

4. Get gorgeous with Ulta and Ultamate Rewards

Why the experience stands out

The U.S.-based cosmetics retailer and beauty services provider has a very enticing set of benefits, spread out over three tiers: Member, Platinum and Diamond.

There’s also ultra-convenient with a mobile app that lets you try makeup looks virtually, search for products at specific store locations, order online and pick up in-store.

US Loyalty Program Ultamate Rewards explaining the rulesUltamate Rewards makes it look fun and simple to start earning points and spending them freely on your favorite things, giving customers more control of their own experience.

Loyalty logic and program design

Ultamate Rewards is a point-based and tier-based program, which is ultimately based on spend. Members in the first tier earn one point per dollar spent, and the point multiplier increases as members move up to the second and third tiers. Higher-tier members get to keep their points forever, with no expiration date.

All members get a free birthday gift and double points during their birthday month, while top tier members get everyday free shipping for orders over a $25 minimum and an annual $25 beauty service rewards card.

Getting the goods: rewards

Points are converted into a cash-value amount that can be used on products and services at Ulta. This is another program that lets customers take the reins and design their own reward experience. For companies that decide to take a cash-back approach like Nordstrom and Ulta, offering free samples is a great way to ensure that customers still get a taste of new products that you want to highlight.

Tiered benefits table for Ultamate RewardsUltamate Rewards has three tiers and clearly shows customers the benefit of becoming a member and earning Platinum and Diamond status.

5. Sail like royalty with Royal Caribbean International’s Crown & Anchor® Society

Why the experience stands out

Cruise line Royal Caribbean International’s loyalty program, Crown & Anchor Society really goes all out when it comes to tiers. They have built the program to really value their top customers. For example, members who reach the top Pinnacle tier have the chance to dine with an Officer on board and get priority seating at events, among many other benefits that give the feeling of exclusivity.

This is a program that knows how to make members feel special.

Loyal Caribbean International’s Crown & Anchor® Society program showing its loyalty benefitsFrom well-worded promotion to an exclusive line for inquiries, Crown & Anchor Society is really well-positioned to make cruise-goers feel special.

Loyalty logic and program design

Customers become members automatically once they complete their first cruise. For each night they spend sailing, they earn a Cruise Point, and double points for nights spent in suites. Royal Caribbean Visa cardholders can spend money on their everyday needs to earn even more points.

The more points members earn, the higher their tier, and the more benefits they earn.

Getting the goods: rewards

Though, logically, most of the rewards revolve around on-board discounts, special welcome gifts, lounge access, dedicated service lines and vouchers, there are also on-land rewards, too, such as perks from hotel and rental car partners.

Two exciting elements that really help members feel that they’re in an exclusive community are the special event access and physical rewards, such as lapel pins, which let members show off their well-sailed status.

Royal Caribbean International’s Crown & Anchor® Society tier groupsRoyal Caribbean International keeps it simple with automatic enrollment in the program, but keeps the loyalty journey interesting with six tiers and a range of unique benefits.

6. Push your boundaries with Nike Membership

Why the experience stands out

Sportswear giant Nike has taken “community” to a new level with a series of member-exclusive apps, aimed at runners, fitness enthusiasts, sneaker fans, and the folks who just want to shop. Nike Membership is well integrated into the website and doesn’t conform to the usual “loyalty program” design, landing page, nor copy.

With its community, Nike aims to bring athletes together and encourage them to try new things and push themselves.

The main image of Nike’s loyalty programA true powerhouse in marketing, Nike builds up the excitement in their loyalty program with a video enticing viewers to “Join Us.”

Loyalty logic and program design

Nike Membership is all about relevant perks for like-minded athletes. Free delivery, 60-day wear tests, receipt-free returns, special offers, exclusive products, inspiring content and a sense of community.

One highlight is the Partnerships & Events area, where Nike members can get special offers from partners, like Sweetgreen or Headspace, that help them build motivation and reach their goals. Through the app, members can also find local events to attend.

Getting the goods: rewards

This program positions several perks as “rewards”, including access to product advice from real athletes and a huge line of members-only shoes, apparel, equipment and accessories. But there is no typical catalog of rewards, nor is there a points system, so there’s no doubt that this is a program that’s focused on exclusivity and a wealth of attractive benefits.

There’s nothing traditional about it.

US Loyalty program Nike Membership showing its main benefitsNike Membership focuses on member benefits rather than the traditional rewards that consumers have come to expect from loyalty programs. And the benefits are tightly matched with their target consumer’s interest: better performance.

7. Fly high with Delta SkyMiles

Why the experience stands out

When you think back to the original best examples of loyalty programs, airlines like Delta come to mind immediately. Delta SkyMiles has always been well-aligned with the company’s core business of travel. SkyMiles members can earn SkyMiles to purchase flights, upgrade seats, book vacation packages and score exclusive experiences.

Though the program has been around for a long time, SkyMiles has kept up with today’s expectations. Their social media campaign, #SkyMilesLife, allows Delta to promote content shared by travel- and photography-loving members who use the hashtag.

Delta Skymiles summarizing how the program worksSkyMiles is free to join and the miles customers earn are theirs to keep, which is a unique approach in the airline industry.

Loyalty logic and program design

Members earn miles when they fly or earn more by using the American Express SkyMiles credit card, with triple the points Delta purchases. A unique feature in the airline industry, SkyMiles do not expire.

There are four credit card levels: Blue, Gold, Platinum and Reserve. The higher-tier card a member uses, the more points and benefits they’ll receive. There are also four tiers within the loyalty program, called Medallion Status: Silver, Gold, Platinum, and Diamond.

Getting the goods: rewards

Rewards in the SkyMiles program are 100% focused on providing travel value. From vacation booking to upgrades to magazine subscriptions, it’s all about planning a better trip or being entertained along the way. Members who want to give back can also donate points to a greater cause through the SkyWish program.

The SkyMiles Experiences section of the rewards catalog is currently being renovated, but the program also lets members bid on memorable experiences in travel and entertainment. Often seen in the world of hotels, bidding combines a bit of friendly competition with high-value rewards, really giving members something to earn towards.

Travel reward image for Delta SkymilesIf you traveled and didn’t post about it, did you really travel? SkyMiles connects with the lifestyle that its members aspire to with its #SkyMilesLife hashtag.

8. Stay connected with AT&T Thanks

Why the experience stands out

As the world’s largest telecommunications provider, AT&T is also a leader in loyalty strategy. Simply put, AT&T Thanks aims to give customers more of what they love. And who wouldn’t love that?

One particularly lovely thing about this program is that there’s no hassle or required change in behavior. If you’re a registered AT&T customer, you’re a member. AT&T has eliminated the need to sign up to a separate program. Customers can even get the app on their phones by sending a text message. The experience is built around a simple idea: convenience comes first.

Main page and message of At&T Thanks loyalty program.AT&T makes loyalty hassle free. If you’re a customer, you’re a member. By reducing friction and requiring minimal effort from customers, they are providing an experience that feels more rewarding and less transactional.

Loyalty logic and program design

Say “hello” to gamification. AT&T’s Friday Access campaign gives members a chance to win giveaways every week through a “Scratch to Win” game. Customers can win gift cards, accessories and more.

Getting the goods: rewards

AT&T Thanks rewards range the gamut, from concert and festival experiences to dining discounts. It’s a straightforward strategy that allows customers to earn by doing what they already do and get the rewards that they already want.

Benefit descriptions for At&T Thanks loyalty program.Telecommunications and entertainment go hand-in-hand. With support, giveaways and Spotify Premium access, AT&T Thanks offers its members fun and practicality combined.

9. Explore your cheesy side with Domino’s Piece of the Pie Rewards

Why the experience stands out

It’s fair to say that pizza lovers are passionate about their pies. Marketing and advertising fans may remember back to the campaign Domino’s ran, where they gave points to members who uploaded a picture of their pizza… no matter where that pizza came from.

Well, that campaign is long gone, but it certainly got a lot of buzz. Today the Piece of the Pie program is still making ordering pizzas a lot more fun.

Domino’s loyalty program showing how many points you get with an order.This loyalty program is as easy as pie. And it’s perfectly aligned with the restaurant chain’s fresh and fun approach to marketing.

Loyalty logic and program design

Each food order valued $10 or more is worth ten points. Once members have 60 points, they qualify for a free medium pizza. The program also runs members-only offers and promotions.

So, pizza is the experience AND the reward. Though a great rewards catalog can work wonders for some companies, others with one strong product or category can gain a lot by keeping it simple.

It always pays to give customers what they want.

A summary of the perks of being a member of Domino’s loyalty program.

Piece of the Pie puts speed and convenience first for a better experience. Speaking of customer experience, did you know that you can order a pizza on Slack or by texting Domino’s with a pizza emoji? The future is here and this is one company to keep an eye on.

10. Put health first with CVS CarePass

Why the experience stands out

CVS Pharmacy, as a pharmacy and convenience store combined, has a huge base of customers with a range of interests. Some are looking to get prescriptions filled, others regularly scan the beauty aisles for the latest looks, while others might be looking for greeting cards, a cold beverage, or a healthy (or not so healthy) treat.

To respond to those varied needs, CVS takes quite a complex approach to loyalty with multiple programs. While CVS ExtraCare and ExtraCare BeautyClub are more traditional, points-based loyalty programs focused on consumer and beauty goods, CarePass is a paid membership program centered around providing simplicity, good monetary value for prescriptions, and convenience.

CVS Carepass loyalty program benefit page.The CVS CarePass membership program is another layer over the company’s ExtraCare loyalty programs.

Loyalty logic and program design

Members pay a monthly or annual membership fee to get their CarePass. This guarantees that they get a 20% discount on CVS Health brand items, as well as a range of promotions throughout the year.

Members get same-day prescription delivery, saving time. Members can also get free one- or two-day shipping on their online orders, saving a trip to the store. And, for peace of mind, members have access to a 24/7 pharmacist helpline to get their Rx questions answered.

While this isn’t a typical rewards program, members get personalized coupons, and at the time of writing, new members can get a monthly promo reward credited to their account, which can be used toward purchases of $10 or more, with exclusions.

The program ties into existing ExtraCare membership, so customers can track their progress and savings in one place, and get all of their benefits using one card. So, while it’s a triple-program system, it’s one that has earned the company a lot of recognition.

Additional loyalty program offers for US Loyalty program CVS CarePass.Right next to CarePass, ExtraCare and ExtraCare Beauty are complementary loyalty programs offered by the pharmacy franchise.

A great customer experience comes from great value

Many programs from this list don’t have much in common, but they all deliver on experience. This illustrates the importance of knowing how your customers perceive value.

Customers might see “value” as:

  • great service,
  • early access,
  • exclusive products,
  • flexibility,
  • good prices,
  • fast ordering and delivery,
  • a massive rewards catalog,
  • relevant, personalized content,
  • a tight-knit community,
  • cash back,
  • or maybe something else entirely.

By building a loyalty program around what customers want, you’ll be able to deliver an experience that keeps people coming back for more.

For a more detailed look on running a successful , experience-driven loyalty program, check out our joint webinar with Salesforce.

The best of US loyalty programs

Though this list is just the beginning in a market full of amazing loyalty programs, these ten programs demonstrate how to balance engaging point structures with a reward-centric mindset. These programs serve as an inspiration on how to go beyond traditional point programs and create something memorable and exciting for a Western audience.

Alternatively, you can also continue exploring loyalty program rewards by downloading our worksheet, which guides you through the most important steps.


Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 How much does it cost to build a website? – Landing Page


If you’re building a brand, you’ll need a website, whether it’s a one-page portfolio or a full-on eCommerce store. But how much does it cost to build a website?

That’s inevitably one of the first questions you’ll have, but in truth, website development costs vary. 

Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 25 Lead Magnet Ideas (With Examples!) to Feed Your Funnel – Exemples Landing Page


As the summer gets into full swing and Q3 approaches, the familiar lead generation slump hits. We’ve all been there: people start taking vacations, stop answering their phones, and your sales team starts getting antsy for more SQLs. Oh, and there’s also the whole cookieless internet thing, where first-party data collection on websites is more important than ever.

It’s prime time to set up some fresh, new lead magnets!

magnet attracting leads to a funnel

Read on so you can:

  • Learn what a lead magnet is.
  • Get inspired by 25 lead magnet ideas and examples.
  • Understand what you’ll need in order to create lead magnets for your business.

With these tips and examples, you’ll be well on your way to attracting more people to your business that you can convert into customers.

What is a lead magnet?

First, let’s define exactly what a lead magnet is.

Lead magnets are an incentivized marketing tool for increasing form fills. Typically, a business offers something free, but valuable, that target prospects will be willing to obtain in exchange for their information so that you can continue building the relationship. Plus, that information is all first-party data, which is becoming crucial in a cookieless world.

Lead magnets are often associated with the top of the funnel, but they can actually be used at every stage. After all, new prospects can slide into your funnel at any point. Or if they are entering in at the top, you’ll need a way to keep them engaged and moving along through. So consider lead magnets to be offers that both attract leads to your funnel and keep them there.

marketing funnel for lead magnets

Some of the core categories of lead magnets include:

  • Educational materials
  • Proprietary data
  • Prize-based incentives
  • Time-sensitive information
  • Free consultations and trials

As you can see, lead magnets can come in all sorts of flavors, and as marketers, it’s our job to pick the right type to attract, engage, and convert our prospects. So let’s look at some examples and ideas.

Quick note on these lead magnet ideas

I’ve categorized the ideas by stage of funnel, but I also know that every business has a different funnel and customer journey, so adapt these ideas accordingly.

Also, many of the content-based lead magnets are versatile. For example, a downloadable checklist could be used at the top of the funnel (wedding planning checklist) and in the middle (questions to ask before choosing a wedding planner).

The image below is top-of-funnel checklist, from a process management software company: “Effective Onboarding in 31 Steps.” A mid-funnel checklist for this same company might be something like “10 Features to Look for in an SOP Automation Software Provider.”

lead magnet example—free checkliist

Top-of-funnel lead magnet ideas

Lead magnets are the most fun at the top of the funnel. This gives you the most creative leeway to come up with fun ideas to entice your target audience while showing off a fun side of your brand.

These lead magnets can be topically broad compared to your product or service—but related in some sense. Remember, this is the awareness stage of your funnel. Your prospects may not even know you exist!

You’ll definitely want to put these leads through a nurture flow so that the ones that reach sales reps have intent to buy.

For top-of-funnel lead magnets, you don’t need a form requiring details. Just first name, last name, and email will do. Make sure that each lead magnet is properly tagged with a lead source so you can track the ROI down the road.

1. Giveaways

First up, giveaways. There is plenty of finesse that goes into planning and executing a giveaway, but we won’t go into all that here. What you need to know is that giveaways are great lead magnets!

Get your prospects in the door with a variety of giveaway options, from free NBA tickets to a discounted annual subscription to your product. Keep in mind that the quality of your leads will vary depending on how relevant your offering is to your product or service.

While Instagram giveaways are a great way to expand your reach and brand awareness, you’re not going to get any leads unless you have entrants DM you with their email addresses. Instead, create a landing page on your website for the giveaway, and then share that link in your social media posts.

landing page for a giveaway, as a top of funnel lead magnet example

2. Face-to-face field marketing

Field marketers interact directly with potential customers, such as at trade shows, networking events, and conferences. They employ a mix of sales and marketing expertise to educate, inform, and persuade prospects to engage with your brand. Have your field marketers collect emails to keep in touch! You’re not likely to get a high volume of leads in this manner, but the quality of the leads will be excellent.

3. Influencer collaborations

Seems like everyone and their mom is trying to be an influencer these days. Who can blame them, with all the TikTok and YouTube fame being tossed around? This is the perfect time to test out lead generation through micro-influencers.

Find an influencer in your niche, sponsor a couple posts, and collect your leads. Remember to tag them properly, especially if you choose to pay influencers on a commission or per-lead basis.

4. Blog post downloads

Visitors coming to your blog are most likely in the awareness and information-gathering stage, so focus on free and easy offers here. Free and easy for you too! Simply offer to send the post (or an abridged version) to their inbox so they can read later. All they need to do is fill out their email address. How convenient!

lead magnet examples—offer to send blog post to email

5. Free tools

If you didn’t already notice, we offer a variety of free tools for business owners and marketers, and it’s a win-win: They get free professional assistance that will help them get more sales, and we acquire leads who might actually increase our sales as well. High-five.

lead magnet examples—free tools

You can try out the Google Ads Grader, Facebook Ads Grader, and Google My Business Grader any time! (See what we did there?)

More top-of-funnel lead magnet ideas:

6. How-to and examples content (i.e., a free guide on how to write a networking email, or networking email examples)

7. Podcasting

8. Idea generators

9. Cheatsheets

popup for a cheatsheet as a top-of funnel lead magnet idea

A lead magnet about lead magnets. Whoah.

Mid-funnel lead magnet ideas

Okay, this is when lead magnets get a little more serious. Prospects entering into the middle of your funnel are aware of and interested in your business. Mid-funnel lead magnets should be at least slightly related to your product or brand, but if you’re at the mid-to-top level, you can still dance around it a little bit more.

For mid-funnel lead magnets, you may want to ask for more information than just email address. This may include name, company name, email, and whatever qualifiers will help you. For example, I like to ask my prospects to select with compliance framework they are interested in. This informs the content I send their way down the line and helps my sales team pitch more accurately.

And make sure you continue nurturing these leads! Your sales team might be eager to get on the phone with these more qualified leads, but tag them and place them into a nurture stream where they belong. Don’t scare them off with heavy-handed sales tactics.

10. Webinars

Webinars are all the rage these days. I’m a big fan of virtual lunch-and-learns, particularly featuring how-tos or trending topics. Even better, any webinar can be recorded and reused, or emailed out as part of a nurture campaign.

top-of-funnel lead magnet ideas—webinar popup

If you’re hosting a webinar, make sure to ask your participants what questions they’d like answered during the session–you can glean more engagement and information from leads that way.

11. Checklists

If your product helps streamline a solution or gives your team intimate knowledge into a niche process, checklists give you a high-level, low-effort way to share that know-how. Hot tip: downloadable checklists typically perform well in Google ad campaigns.

middle-of-funnel lead magnet ideas—checklist

12. Free templates

I’m a sucker for resume templates. I can’t help it; every time I am editing a resume, I need to find a new design. And as a result, a crazy amount of companies hawking resume templates have my email address.

Offer a template for something that you would consider yourself an expert on. For example, how to design a project management flow. Or a notion.io content marketing calendar (I’m in the market for one!).

Templates are more mid-funnel compared to examples, since the prospect is not just looking for ideas anymore, but ready to put pen to paper and get down to it.

More mid-funnel lead magnet ideas

13. Original data reports

14. Product comparisons

15. Email courses

Bottom-of-funnel lead magnet ideas

These lead magnet ideas are for the cream-of-the-crop prospects. They might already know your brand and trust your content. This is the opportunity to show that your product is right for them.

16. Case studies

Case studies can be a snoozefest. It’s easy to go wrong with these, but if you add a little extra ‘oomph’ to the content, you could have a great download on your hands.

While most companies will share a case study with a title like, “X company helped Y company increase revenue by 50%! See how we did it.” And there is nothing wrong with that. But if you take the time to insert actionable data and insights into your case study, it’ll make it worth an email submission.

17. Product picker

This might be my favorite type of lead magnet. I know, you probably thought I was going to say whitepapers were my bread-and-butter but WHEW. I love quizzes.

bottom-of-funnel lead magnet ideas—quiz

Why are they so great? It’s the best time to show off your authority on a niche topic in an engaging way. This is great for leads who are ready to buy, but don’t know what exactly they want. My company, Laika, has a quiz to see which compliance framework is right for your business.

18. Partner referral discounts

You’ll likely need to get any type of discount cleared with your department heads and sales teams. But discounts are powerful hooks; everyone loves to save money.

I recommend reaching out to your partners to let them know that anyone who submits their information with a specific code or through a certain page will receive a percent off the purchase of your product.

You can also do this with customers who have had a good experience! Referrals are like good reviews, they hold a lot of weight with prospects doing investigation into a new company.

19. Event tickets

Everyone loves free stuff. I had some coworkers who created email addresses specifically to enter contests to win concert tickets. While I hope your prospects won’t do the same, you could run a promotion where those who sign up for a free demo or consultation will be entered into a random drawing for free tickets to a conference.

You decide the event, and let the leads pour in.

20. Early access

Releasing a new feature? Testing new copy or UX? Advertise it to prospects. You can learn about their behaviors while shaping your offering to their exact tastes.

Plenty of mobile games and apps already utilize beta versions and early access. If you offer an app in the Google Play Store or the Apple Store, you can enter it onto a list for users to access in beta. Even Disneyland has extended early hours for visitors to get early access to the rides!

bottom-of-funnel lead magnet ideas—early access invitation

21. Free trial

Trial your product or service for free, for a limited time only! There are plenty of examples of free trials out there, but the trick is to make yours seem exclusive, urgent, and the best way to get a taste of your amazing company.

bottom-of-funnel lead magnet ideas—free trial example

22. Newsletter referrals

By now, most people have heard of The Skimm. They grew their subscribers in a big way through referrals! You could track how many referrals you had from a unique link and get rewarded along the way.

bottom-of-funnel lead magnet ideas—skimm newsletter referral

More bottom-funnel lead magnet ideas

23. Discounts or sales promotions

24. Free shipping

25. Free quote or consultation

How to create a lead magnet for your business

Assuming you want to start generating more leads, I’m going to finish off with tips on creating lead magnets for your prospects.

For the actual lead magnet, you’ll need:

Make sure your landing page copy and design matches the original offer, as well as your CTA. For example, if you’re luring prospects in with a promise of 15% off for subscribing to your email list, your CTA after filling out the form should be “get my 15% off coupon.”

I also recommend a website pop-up tool. There are plenty of platforms today that enable you to create tasteful popups and use specific criteria to trigger them—such as page their on, topic of blog post they’re reading, whether or not they’re a returning visitor, where they came in from, and more.

And finally, since you’re going to be generating more leads now, you’ll first want to invest in marketing automation software to track, segment, and nurture them. In this remote world, I recommend Marketo, Hubspot, or ActOn.

Lead magnet ideas [recap]

Here are the 25 lead magnet ideas and examples covered in this post:

  1. Giveaways
  2. Face-to-face field marketing
  3. Influencer collaborations
  4. Blog post downloads
  5. Free tools
  6. How-to and examples content
  7. Podcasting
  8. Idea generators
  9. Cheatsheets
  10. Webinars
  11. Checklists
  12. Templates
  13. Original data reports
  14. Product comparisons
  15. Email courses
  16. Case studies
  17. Product pickers
  18. Partner referral discounts
  19. Event tickets
  20. Early access
  21. Free trials
  22. Newsletter referrals
  23. Discounts and promo codes
  24. Free shipping
  25. Free quote or consultation

Have any tried and true lead magnet ideas that we missed? Share your landing pages and forms; we want to sign up!


Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 Amazon Prime Day 2021: The best space deals to watch – Design Landing Page


Amazon.com’s annual Amazon Prime Day megasale is in its homestretch and will end today, June 22, taking with it the great space deals we’ve found so far. Telescopes, binoculars, Star Wars and other space gear are available for deep discounts today, but you’ll have to act fast. Here is a roundup of our favorite sale items for space lovers.

The deals are only available to people with an Amazon Prime account. Prime costs $119 per year, but users can try it free for 30 days.

Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 Public Notices June 23, 2021 – Landing Page


IN THE CIRCUIT COURT FOR

NASSAU COUNTY, FLORIDA

PROBATE DIVISION

FILE NO.:  21-CP-166

DIVISION

IN RE:  ESTATE OF

JACQUELINE M. WESLEY

Deceased.

NOTICE TO CREDITORS

The administration of the estate of Jacqueline M. Wesley, deceased, whose date of death was February 26, 2021, is pending in the Circuit Court for Nassau County, Florida, Probate Division, the address of which is 76347 Veterans Way, Yulee, FL 32097.  The names and addresses of the personal representative and the personal representative’s attorney are set forth below.

All creditors of the decedent and other persons having claims or demands against decedent’s estate on whom a copy of this notice is required to be served must file their claims with this court ON OR BEFORE THE LATER OF 3 MONTHS AFTER THE TIME OF THE FIRST PUBLICATION OF THIS NOTICE OR 30 DAYS AFTER THE DATE OF SERVICE OF A COPY OF THIS NOTICE ON THEM.

All other creditors of the decedent and other persons having claims or demands against decedent’s estate must file their claims with this court WITHIN 3 MONTHS AFTER THE DATE OF THE FIRST PUBLICATION OF THIS NOTICE.

ALL CLAIMS NOT FILED WITHIN THE TIME PERIODS SET FORTH IN FLORIDA STATUTES SECTION 733.702 WILL BE FOREVER BARRED.

NOTWITHSTANDING THE TIME PERIODS SET FORTH ABOVE, ANY CLAIM FILED TWO (2) YEARS OR MORE AFTER THE DECEDENT’S DATE OF DEATH IS BARRED.

The date of first publication of this notice is June 23, 2021.

Attorney for Personal

Representative:

Patricia K. Hawkins

Attorney

Florida Bar Number: 35873

1000 Vicars Landing Way

F 101

Ponte Vedra Beach, FL  32082

Telephone: (704) 724-3470

Fax: (904) 247-1669

E-Mail:

patma62@bellsouth.net

Secondary E-Mail:

susan@romanellogoode.com

Personal Representative:

Robin Humphreys

672 Old Plantation Road

Charleston, South Carolina 29412

FNL 2T 06-23-30-2021

#646181

———–

NOTICE IS HEREBY GIVEN

TO THE FOLLOWING

PERSONS AT THE LAST

KNOWN ADDRESS OF:

Mac N Snyder

2497 Captain Hook Dr

Fernandina Beach, FL 32034

Pursuant to Section 98.075, Florida Statutes, you are hereby notified that notice was published on May 12, 2021, that you were potentially ineligible to be registered to vote. Failure to respond within thirty (30) days after that notice was published resulted in a determination of ineligibility by the Nassau County Supervisor of Elections and removal of your name as an active voter from the statewide voter registration system.  Please contact the Supervisor to receive information regarding the basis for ineligibility and the procedure to resolve this matter. If further assistance is needed, contact our office at 904.491.7500.

Para solicitar este documento en español, llame a nuestra oficina al 904.491.7500

Janet H. Adkins

Nassau County Supervisor

of Elections

96135 Nassau Place, Suite 3

Yulee, Florida  32097

Telephone 904.491.7500

Toll-Free 1.866.260.4301

Email: info@votenassau.com

FNL 1T 06-23-2021

#646202

———–

BOARD OF COUNTY

COMMISSIONERS

NASSAU COUNTY, FLORIDA

INVITATION TO BID

NOTICE IS HEREBY GIVEN that the Board of County Commissioners of Nassau County, Florida invites sealed bids for:

FILL MATERIALS

(A3, A-2-4, CLAY)  RE-BID

SOLICITATION NO. NC21-023

For detailed information regarding the due date and requirements for this solicitation, please visit the Nassau County website at https://rebrand.ly/nassauflpcm. All bid documents are available free-of-charge.

ATTEST:

JOHN A. CRAWFORD

EX-OFFICIO CLERK

THOMAS R. FORD

CHAIRMAN

BOARD OF COUNTY

COMMISSIONERS

NASSAU COUNTY, FLORIDA

FNL 4T 06-23-30 &

07-07-14-2021

#646480

———–

BOARD OF COUNTY

COMMISSIONERS

NASSAU COUNTY, FLORIDA

INVITATION TO BID

NOTICE IS HEREBY GIVEN that the Board of County Commissioners of Nassau County, Florida invites sealed bids for:

METAL CULVERTS  RE-BID

SOLICITATION NO. NC21-031

For detailed information regarding the due date and requirements for this solicitation, please visit the Nassau County website at https://rebrand.ly/nassauflpcm. All bid documents are available free-of-charge.

ATTEST:

JOHN A. CRAWFORD

EX-OFFICIO CLERK

THOMAS R. FORD

CHAIRMAN

BOARD OF COUNTY COMMISSIONERS

NASSAU COUNTY, FLORIDA

FNL 3T 06-23-30 &

07-07-2021

#646514

———–

STATE OF WISCONSIN

CIRCUIT COURT

MILWAUKEE COUNTY

IN RE:  THE MARRIAGE OF

Petitioner

Nhi Ha Tuyet Nguyen

and

Respondent

Calvin Viet Nguyen

THE STATE OF WISCONSIN, TO THE PERSON NAMED ABOVE AS RESPONDENT:

You are notified that the petitioner named above has filed a Petition for divorce or legal separation against you.

You must respond with a written demand for a copy of the Petition within 40 days from the day after the first date of publication.

The demand must be sent or delivered to the court at:

Clerk of Court

Milwaukee County Courthouse

901 North 9th Street

Milwaukee, WI 53233

and to

Nhi Ha Tuyet Nguyen

10622 West Oklahoma Avenue

Apartment #39

West Allis, WI 53227

It is recommended, but not required, that you have an attorney help or represent you.

If you do not demand a copy of the Petition within 40 days, the court may grant judgment against you for the award of money or other legal action requested in the Petition, and you may lose your right to object to anything that is or may be incorrect in the Petition.

A judgment may be enforced as provided by law. A judgment awarding money may become a lien against any real estate you own now or in the future, and may also be enforced by garnishment or seizure of property.

You are further notified that if the parties to this action have minor children, violation of 948.31, Wis. Stats., (interference with custody by parent or others) is punishable by fines and/or imprisonment:

If you and the petitioner have minor children, documents setting forth the percentage standard for child support established by the department under 49.22(9), Wis. Stats., and the factors that a court may consider for modification of that standard under 767.511 (1 m), Wis. Stats., are available upon your request from the Clerk of Court

You are notified of the availability of information from the Circuit Court Commissioner as set forth in 767.105, Wis. Stats.

767.105 Information from Circuit Court Commissioner.

(2) Upon the request of a party to an action affecting the family, including a revision of judgment or order under sec. 767.59 or 767.451:

(a) The Circuit Court Commissioner shall, with or without charge, provide the party with written information on the following, as appropriate to the action commenced:

1. The procedure for obtaining a judgment or order in the action.

2. The major issues usually addressed in such an action.

3. Community resources and family court counseling services available to assist the parties.

4. The procedure for setting, modifying, and enforcing child support awards, or modifying and enforcing legal custody or physical placement judgments or orders.

(b) The Circuit Court Commissioner shall provide a party, for inspection or purchase, with a copy of the statutory provisions in this chapter generally pertinent to the action.

Attorney for Petitioner

Kathryn E. Potratz

933 North Mayfair Road

Milwaukee, WI 53226

kep@karplawfirm.com

414-453-0800

FNL 3T 06-23-30 & 07-07-2021

#646519

———–

NOTICE OF

PUBLIC SALE

Notice is hereby given that the undersigned will sell, to enforce a lien imposed on said property, under the Florida Self Storage Facility Act (Section 83.801-83.809) at public sale by competitive bidding on www.storagetreasures.com ending on July 9, 2021 at 10:00am for units located at:

Compass Self Storage

2641 Bailey Road

Fernandina Beach, FL 32034

(Nassau County)

(904-261-5700)

The personal goods stored therein by the following may include, but are not limited to the items listed below.  Purchases must be made with cash only and paid at the time of sale. All goods are sold as is and must be removed at the time of purchase. Compass Self Storage reserves the right to refuse any bid. Sale is subject to adjournment.                                                                                                                     

All units listed below contain household items.

Units

3158- Cheryl Smith

FNL 2T 06-23-30-2021

#646567

———–

IN THE CIRCUIT COURT OF

THE FOURTH JUDICIAL

CIRCUIT, IN AND FOR

NASSAU COUNTY, FLORIDA.

CASE NO. 20CA000259AXYX

U.S. BANK NATIONAL ASSOCIATION, AS TRUSTEE, FOR MANUFACTURED HOUSING CONTRACT SENIOR/SUBORDINATE PASS-THROUGH CERTIFICATE TRUST 1997-7,

PLAINTIFF,

VS.

ELIPHUS WAY A/K/A ELIPHUS J. WAY A/K/A ELIPHUS JEROME WAY, ET AL.

DEFENDANT(S).

NOTICE OF

FORECLOSURE SALE

NOTICE IS HEREBY GIVEN pursuant to the Final Judgment of Foreclosure dated April 26, 2021, in the above action, I will sell to the highest bidder for cash at Nassau County, Florida, on  July 22, 2021, at 11:30 AM, at www.nassauclerk.realforeclose.com for the following described property:

Tract 2, Block 4, HOLLY POINT NORTH UNIT TWO, according to Plat thereof recorded in Plat Book 4, Page 80, of the Public Records of Nassau County, Florida

Any person claiming an interest in the surplus from the sale, if any, other than the property owner as of the date of the lis pendens must file a claim before the clerk reports the surplus as unclaimed.  The Court, in its discretion, may enlarge the time of the sale.  Notice of the changed time of sale shall be published as provided herein.

Date: June 11, 2021

John A. Crawford

Clerk of the Circuit Court

By: E. Michele Johnson

Deputy Clerk of the Court

Prepared by:

Tromberg, Morris &

Poulin, PLLC

1515 South Federal Highway, Suite 100

Boca Raton, FL 33432

FNL 2T 06-23-30-2021

#646637

———–

IN THE CIRCUIT COURT,

FOURTH JUDICIAL CIRCUIT,

IN AND FOR NASSAU

COUNTY, FLORIDA

PROBATE DIVISION

FILE NO.:  2021-CP-0241

IN RE:  ESTATE OF

PATRICIA CAROL FANCHER, A/K/A CAROL B. FANCHER,

Deceased.

NOTICE TO CREDITORS

The administration of the estate of Patricia Carol Fancher, a/k/a Carol B. Fancher, deceased, whose date of death was April 23, 2021, is pending in the Circuit Court for Nassau County, Florida, Probate Division, the address of which is 76347 Veterans Way, Yulee, Florida 32097.  The names and addresses of the personal representative and the personal representative’s attorney are set forth below.

All creditors of decedent and other persons having claims or demands against decedent’s estate on whom a copy of this notice is required to be served must file their claims with this court WITHIN THE LATER OF 3 MONTHS AFTER THE TIME OF THE FIRST PUBLICATION OF THIS NOTICE OR 30 DAYS AFTER THE DATE OF SERVICE OF A COPY OF THIS NOTICE ON THEM.

All other creditors of decedent and other persons having claims or demands against decedent’s estate must file their claims with this court WITHIN 3 MONTHS AFTER THE DATE OF THE FIRST PUBLICATION OF THIS NOTICE.

ALL CLAIMS NOT FILED WITHIN THE TIME PERIODS SET FORTH IN SECTION 733.702 OF THE FLORIDA PROBATE CODE WILL BE FOREVER BARRED.

NOTWITHSTANDING THE TIME PERIODS SET FORTH ABOVE, ANY CLAIM FILED TWO (2) YEARS OR MORE AFTER THE DECEDENT’S DATE OF DEATH IS BARRED.

The date of first publication of this notice is June 23, 2021.

Thomas M. Reiter, Esquire

Attorney for Personal

Representative

Florida Bar No. 315850

Brant, Reiter, McCormick

& Johnson, P.A.

135 W. Bay Street, Suite 400

Jacksonville, FL 32202

Telephone: (904) 358-2750

Facsimile: (904) 353-1166

tmreiter@barmjlaw.com

Kermit O. Bishop

Personal Representative

11746 Big Canoe

Big Canoe, Georgia 30143

FNL 2T 06-23-30-2021

#646655

———–

NOTICE OF

PUBLIC HEARING

NOTICE IS HEREBY GIVEN that on Monday the 14th day of June 2021, at 6:00 P.M. the Board of County Commissioners of Nassau County will hold a public hearing at the Commission Chambers, James S. Page Governmental Complex, 96135 Nassau Place, Yulee, Florida, 32097 to consider a partial vacation of the East Nassau Wildlight 1c -1 plat, as recorded by Official Records Book 2347, Page 1911 in conjunction with the final approval of the East Nassau Wildlight 1c -1 Replat. The Public is invited to attend the meeting concerning the following described property in Nassau County:

The location of property is: From the intersection of I-95 head east for approximately 2/3 mile to Wildlight Avenue.  Make a left on Wildlight Avenue to head north for approximately one-half mile to Sawgrass Drive.  Make a right on Sawgrass Drive where the subdivision begins

This application is filed by: Wildlight LLC, owner,

and Greg Jones, agent,

1 Rayonier Way,

Yulee, FL 32097

Action Requested: The Applicants are seeking approval for the final replat of Lots 1 -10, 22, 23, 37-45, 103, 104, 109-113 together with a partial vacation of the East-Nassau Wildlight 1c-1 plat as recorded by Official Records book 2347, Page 1911.

The public is invited to be present and be heard. If a person decides to appeal any decision made by the board, agency or commission with respect to any matter considered at such meeting or hearing, he/she will need a record of the proceeding, and that, for such purposes, may need to ensure that a verbatim record of the proceedings is made, which records includes the evidence and testimony upon which the appeal is to be based. Copies of the application are available at the Department of Planning & Economic Opportunity located at 96161 Nassau Place, Yulee, FL 32097, or (904) 530-6300. Individuals who cannot attend the public hearing may provide written comments to this address or by e-mail to: planninginfo@nassaucountyfl.com  Written comments become a part of the record and are subject to Florida’s Public Records law, Chapter 119.07(1) (a), F.S.    

Persons with disabilities requiring accommodations in order to participate in this program or activity should contact the Department of Planning & Economic Opportunity (904) 530-6300, or Florida Relay Service (1-800-955-8771) at least twenty-four (24) hours in advance to request such accommodation.

BOARD OF COUNTY

COMMISSIONERS

NASSAU COUNTY, FLORIDA

/s/ Thomas Ford

Its: Chairman

ATTEST:

/s/ JOHN A. CRAWFORD

Its: Ex-Officio Clerk

FNL 2T 06-23-30-2021

#646880

———–

Publié le Catégories Inbound Marketing, Marketing Automation

🔵⚪🔴 Both sides weigh in on Rockland community police advisory committee – Exemples Landing Page


ROCKLAND – “I do believe that Mayor Glaser has to stand down from any discussion, formation, or input on this,” said former City Council member – and now former Rockland resident – Will Clayton. “I think that has to be – and it should be – a discussion between the City Council members, and this committee, as well. It’s not personal, but the things I laid out there in the email should be addressed. We want to make sure that it’s an impartial process, and I would have to question the impartiality.”

Clayton’s statement came during a public forum, Monday, June 21, via Zoom, that allowed residents and stakeholders a chance to weigh in on what Rockland Police Department’s future citizen advisory committee should address.

Prior to the forum, Clayton sent an email to Mayor Ed Glaser, and CC-ed it to City Councilors, potential committee members, and the press. In the email, Clayton addressed his concern with Glaser’s involvement with the oversight committee’s creation. Clayton’s email was in response to an invitation by Glaser to join the committee as a non-voting member, having been on Council and having been a part of budget deliberations as a councilor.

Part of Clayton’s email reads (See below for entire exchange of emails):

You have a family member who has a weekly opinion column in the Free Press and uses it fairly frequently to attack and denigrate law enforcement locally and as a whole. You have another family member, as reported in an article on Village Soup, that was arrested for assaulting a Rockland police officer and attempted to sue the city. Finally you yourself Mayor Glaser refused to vote on a simple commendation of service for a Rockland officer just a while ago without providing any context as to why.

A responding email by Glaser reads: 

As mayor, my job is to form the committee and nominate the members, both of which will need to be voted and approved by the majority of city councilors. I will not be serving on the committee, to avoid what you consider a conflict, but I will not shirk the duties of the mayor.  I will nominate Rockland residents that represent as many different opinions as I can, but all of them will have to be thoughtful, respectful, and willing to listen and hear other opinions. 

Thirty-nine people attended the Zoom session that Glaser expedited in order to begin meetings of a still-to-be-formed committee.

Once established, the committee is expected to begin meeting in August. Glaser projects that the ad hoc will need a year to complete its research and analysis. Glaser’s term expires November 2022.

“I think having a diverse range of voices and perspectives on this committee is really going to be essential to success,” said resident/stakeholder Jan Morrill. “I think it’s important to hear from vulnerable populations in Rockland, and that the committee should include people with experiences of incarceration, people with experiences of substance use disorder and recovery, survivors of abuse, people of color and indigenous people, and immigrants, or organizations that have expertise in these areas. I think it’s incumbent on City Council to make sure that these perspectives have a seat at the table, which will probably require a more solid recruitment process than simply posting the committee application, or sending it out over email.”

As resident Susan Manning noted, the Rockland advisory idea stems from a Juneteenth/Black Lives Matters petition signed by 125 people and presented to the City in 2020.

Several members of that petition group provided input during the Zoom session, along with a few new voices and a few defenders of the local police.

The defenders spoke more specifically of Rockland PD while advocates for overhaul and change produced broader generalizations of policing, despite requests by the forum’s facilitator that examples remain local, and for speakers to only speak for themselves and not for others.

“Even within that, there was some level of agreement on issues that need to be tackled to make the police department better,” said Glaser, in closing the meeting.

One common theme repeated by both sides focused on mental health.

Amy Files spoke of a close friend who has regularly dealt with serious crisis – suicidal crisis.

Files says there is no resource when someone is in need. People can call the police, but having a police officer come to the door can sometimes exasperate the situation, according to Files.

With no local crisis response team, suicidal patients can only go to the Emergency Room. 

“They don’t get any talk therapy,” said Files. “They don’t get anyone talking them down or giving them any kind of immediate response. And they sit in the Emergency Room until there’s a bed that opens up in the hospital, and then they might get sent to a bed eventually, and then they are spit back out into the system.”

Files acknowledged that a police officer may still need to respond if an element of danger is involved.

“Maybe it’s not appropriate to just send someone who’s trained as a mental health crisis councilor, or responder,” she said. “But I would like to see us have some kind of restructuring of how we respond to those calls.”

Like it or not, said Clayton, police officers are first responders – they are the first to respond to a mental health call.

“What can we do to bridge that gap?” he said. “Because they will be the first ones there. How can we help them?”

Clayton also reminded listeners of the diversity within Rockland Police Department.

“I think there is a stigma that they’re not,” he said. “But they are – incredibly.”

Dan Flynn is the son of a law enforcement officer. He supports civilian oversight, saying that police departments are in need of seriously radical reform. Not in terms of interior bad apples, but in regards to the community’s expectations.

“We are expecting our police officers to fill a role as mental health experts, as crisis counselors, as domestic counselors in those situations,” said Flynn. “We’re dumping a ton of responsibility onto these folks, and that’s not what their training is for. If we want them to do that, we really as a community need to pitch in and make that training a priority.”

Former law enforcement officer Russ [when introducing the speakers, the facilitators didn’t provide last names] and Will Clayton both echoed one sentiment: officers will never say no to more training opportunities.

Resident Ian Emmott suggested another option: look for partnership with the local hospital. As a hospital, isn’t this their duty as well? To be part of a creative solution?

Resident Bev Cowan, however, doesn’t see the shortage of mental health resources in the area.

Pen Bay Medical Center has a psych ward, she said. Her own mother, who has dementia, was able to get a bed there.

“To say that there’s nothing available is just silly,” said Cowan. “There’s a whole unit there.”

Cowan went on to say, “If it’s not broke, why are we messing with it?”

Because, as Emmott said, Rockland has a lot of officer vacancies, leaving the department stressed.

“Keep that in mind, if you are someone who’s chiming in, you’re angry, or you’re upset because maybe you’re stuck with a delayed response time, or speeding,” said Emmott. “Remember, it’s tough to find qualified officers to do this job these days. There are a lot of emotions, like many people have pointed out. And that doesn’t help our city if these….more emotions come out, less people might want to try to work here.”

 

Public comment letters read aloud during the forum

Landing Place: As the director of the Landing Place since 2017, my experiences with Chief Young and his team of officers and detectives have been nothing but positive. In fact, I would readily describe the dedication to our community, their understanding of social justice, and a commitment to restorative practices is exemplary. In particular, Chief Young stands out as someone who clearly makes time in his already busy schedule to regularly attend local meetings and meet folks like me for some coffee on a regular basis, just so we can better understand the needs and concerns of our shared community. Under Chief Young’s leadership, I’ve also been fortunate to experience the above-and-beyond efforts of Officer John Bagley, Detective Alex Gaylor, Sergeant Solorazano, Former Deputy Chief Pease as they naturally implement Strength Based and Trauma Informed practices in real time for several local youth and families. As a matter of fact, Detective Gaylor and Former Deputy Chief Pease actually hosted a backyard barbecue for our participating youth at the Landing Place during the summer of 2019. 

(The letter also acknowledged support for Black Lives Matters, and recognized that racism still exists in Rockland)

 

Knox County Homeless Coalition: I and my staff of 43 have many interactions with Chief Young and his officers during my tenure running the Knox County Homeless Coalition….Chief Young and his team of officers and detectives are an example to other communities. The dedication to our community bring a dignity, respect, professionalism to their work is unprecedented…

Policing a community is complex, stressful, high risk, and highly challenging. The current landscape in our country makes it even more so. It is important to guard against projecting the actions and incidents elsewhere in our country onto our Rockland community as the City Council considers this potential oversight group. Good leaders deserve our respect. We need to let them do their jobs and support them. Not micromanage or challenge them based on assumptions and national headline concerns. Chief Young stands out as someone who continually makes time in his already busy schedule to regularly participate with community members and leaders on a regularly basis….As a community leader, I am incredibly grateful to work and live in a community that is so steadily supported and protected by the Rockland Police Department, and the outstanding leadership of Chief Young.

(The letter also states: I acknowledge that racism still exists in our Rockland community.)

Publié le Catégories Inbound Marketing, Marketing Automation