🔵⚪🔴 How To Design A Landing Page That Really “Converts” – Landing Page


Looking for ultimate tips and tricks on how to design a landing page that is conversion-centric? No doubt, as a business you’ve just one clear-cut goal in mind- “to convert” as much as possible. Landing page is your golden opportunity to entice your potential customer. A flawless design and a faultless copy together makes for a successful landing page to capture leads. Read on to find out how to “click” with the visitors of your landing page, right off the bat!

 

Fancying about steady conversions from your website’s landing page, but with no or little success? Do you want to send traffic to campaign-centered specific pages and expect the visitors to turn into buyers as soon as they arrive or “land” on your page? Here at Templatetoaster website design software, let learn How to design a landing page that really converts.

We guess – Yes! High converting landing pages is an inherent wish of every inbound marketer out there to promote a business online whether it’s B2B or B2C. Also true is that it is one of the biggest challenges faced by the marketers.

“Getting landing pages built and tested is one of the top five challenges faced by B2B marketers”
(Source)

You must’ve heard about the success stories of the brands owing the credit of hike in conversion rates to landing page optimization. But, it also comes with an indispensable need to know the ins and outs of how to design a landing page to get rid of the loopholes for Conversion Rate Optimization.

Surely, it’s a tempting move to use landing pages as an inbound marketer. However, you can easily go off the road in this overwhelming situation. You’re likely to underestimate the hard work (read it ‘smart work’) it takes to create a perfect landing page for capturing leads.

 

Landing Page: A Secret Weapon in your Marketing Arsenal

Landing pages are the powerful weapons of any marketing strategy and a favorite among many marketing experts. As long as they are deployed with a set goal and user psychology in mind, they are sure to be your perfect companions in business marketing methodologies.

Landing pages act like a weapon which can have targets like:

  • Promoting newly launched/ existing products by creating e-commerce landing pages.
  • Reaching new customers through ads on social media through lead gen landing pages.
  • Increasing conversions through deals and offers.
  • Growing the email list or subscriber base.
  • Getting insights and data through lead forms.
  • Spreading awareness about the brand.

Till now, you may simply know that what is a landing page. But, it’s worth knowing that an effective and winning landing page is a fusion of visual simplicity through careful designing and precise execution.

Take our word for it, there is no magic or extraordinary powers working behind an “attention-driven” landing page. All it takes is a thoughtful design blended with a powerful copywriting and landing page best practices.

The integral factors that decide the success rate of the landing page are:

  • User-experience
  • Usability
  • Design

We’ll talk about the key pointers surrounding these factors. We’ll also show you how to design a landing page step-by-step in a way so as to generate maximum leads in no time!

For now, we are going to sprinkle the magical tips and tricks curated from the mavens of the marketing world to help you build landing pages to drool over.

 

Landing Page Design Best Practices

We can’t stress enough on what these key points can do for optimizing your website’s landing page. Consider the following points as golden principles that segregate a “trash” design from a “winsome” landing page. Use a combination of these elements and don’t over do it. Pick the elements you think, will best suit your business goal. Of course, a perfect landing page generates leads that are a treasure trove for your business.

  • Visual Simplicity is Easy on Eyes

Keep the landing page as decluttered as possible! A messy page full of chaotic elements is a big no. The simplicity of the design and scannable content is what the viewers find appealing. Images, if used, should be of high-resolution quality. Use page chunking methods to divide the page to aid in scrolling through a landing page which is a long read.

  • Add Weight to your Landing Page

Your landing page should’ve testimonials- honest ones, please! To make your landing page more credible, it always pays to put testimonials which have social proofs. Put the spotlight on your Unique Selling Proposition. Is your product out-of-the-box? Is it a rare innovation? Highlight it smartly! Has your brand been featured on high ranking websites or feature articles? Flaunt it with pride and place the logos or proofs in an as succinct manner as possible.

  • Set a Single Call-to-Action

Do you want your prospects to do the swinging and oscillating when they have successfully landed on your page? Absolutely no. Right?

“48% of landing pages contain multiple offers” (Source)

Make sure that your website’s landing page is not among these 48% landing pages. Keep your business goal as clear as possible with a specific landing page. Set a single CTA for the landing page and never ever give options of 2 or more CTAs to your prospects. But, you can use repeated “same’ CTA buttons for a long landing page.

  • Directional Cues for Hints

Your prospects love guidance as all human beings do. Try to incorporate directional cues while designing a landing page. These can be in the form of arrows, hands or other creative icons. Place the arrows where you want to fetch the most attention of your visitors. Take a lead capturing form, for example: Try to limit the use of these arrows as you definitely don’t want to put your visitors in a fix.

  • Let the Balance Rule over

Keep in mind that the theme color or color contrast of the website landing page design shouldn’t look out of the place. There should be no distraction from the CTA, no matter what! Natural flow should direct the visitor to click and take the steps as expected. A neat header with logo & minimalistic menu buttons and excluding the footer are the signs of a best landing page design.

  • Images Speak Louder than Words

“A picture is worth a thousand words”. This is no exception when it comes to designing high converting landing pages. But, don’t use over-loud imagery as it leads to distraction. Use high-quality images for the background that will want the user to immerse into your landing page. Beautifully designed landing pages along with images can prove to be the best lead-gen landing pages.

Videos which are “honest and fair” testimonials from the clients or customers are a great selling point for a brand. Try to shell out honest testimonial videos from the customers or from the clients.

“Using videos on landing pages can increase conversions by 86%”. (Source)

Product demo videos that can push your prospects to say “I’m sold” are definitely fruitful for e-commerce landing page, lead capture landing page and so on.

No doubt, most of your prospects use smartphones today. It becomes immensely significant that you know how to create a high converting landing page. This should be responsive so that a wide range of your target audience can access your website landing page. Here is our website’s landing page which is designed using a website maker  TemplateToaster and is fully responsive!

How to design a Landing Page

 

Content is the King. Always!

As is true with content marketing methodologies, content remains the top priority here too! Keywords are crucial. More than that, a persuasive copywriting practice helps you win over the prospects in no time. Word of caution: Don’t write salesy content! Make your product/ service/ offer look ridiculously useful to your visitors that they can’t live without.

  • An Effective & Catchy Headline

Entice your visitor with a catchy (read it seductive) headline on the landing page. The headline in bold is the first thing your visitors see when a landing page loads. The first impression counts a big deal! Keep it clean-cut and brief. Don’t sway from your real business goal though to make it quirky. It should hold substance yet creative and clearly conveys what you’re all about.

  • Short & Succinct Introduction

Answer the questions which can hit the mind of your prospective visitors and buyers. Write about what your product or service is? Why should they care? Keep it brief and to the point. Use headings, subheadings and bullet points. Writing about the features of your product is a great idea to incorporate into an e-commerce landing page design.

 

Types of Landing Pages and their Cool Examples to Spur your Creativity

Not sure where to start? And how to use the above said best practices to create killer landing pages for your website? Don’t fret! We have got a whole lot of awesome bunch of landing pages which are the best from the rest.

Before we move on to designing a landing page using TemplateToaster, have a look at what these cool and quirky landing pages have to offer to fuel your creativity.

A landing page specifically made to capture leads from the paid clicks on the ads. According to Wikipedia: PPC is the amount spent to get an advertisement clicked. Inject some emotional triggers to drive the prospects crazy to click on your CTAs. Here are the picks of our favorite PPC landing page examples.

 

 

 

A dedicated landing page is very essential for the e-commerce promotions, whether it’s through social media ads or elsewhere. You are driving the potential customers to a landing page which is a specific page with deals and offers. It is pivotal to see that the design is coherent. Here are a few e-commerce landing page examples.

 

 

 

The product landing pages are dedicated pages for a specific product which showcase the features and benefits of the product using the catchy content. Impactful videos, images, and demos of the product are included. Along with this, well-placed CTAs make the perfect product landing pages. Here are some of the best product page landing examples.

 

 

 

As is the case with other landing pages, ebook landing pages are dedicated to capturing leads and driving sales for a particular ebook- a digital publication. It should tell the prospective readers that what exactly is the ebook about and the price of the ebook. Use the best placements of the CTAs and lead optimized forms. Find inspiration from these ebook landing page examples.

 

It is a standalone landing page devoted to a catalogue of services. It should be designed in such a way that helps generate readers’ interest in trying out these services. Price, description, expertise, testimonials and other points should be made a part of the services landing page design. Take for example, a website for spa must tell the readers about the hours of operation and prices charged for a particular service.

 

How to Create a Landing Page in WordPress

For demonstration purpose, we’re going to show you a step-by-step tutorial on how to create a landing page in WordPress using TemplateToaster theme builder software.

Why use this dynamic drag and drop theme builder software at all? You may ask. Well, the truth is WordPress themes are quite limited in terms of what you actually expect out of your landing page- to reach the target audience with specific offers/ products and more! So, what would be the whole idea of designing a landing page if it can’t be different from your mainstream website pages like Homepage etc.?

Furthermore, it would be a lot easier and faster for anyone out there ready to design landing pages to switch to a drag and drop theme creator software. Quite a smart move. We applaud it!

Designing a landing page for any type of website is a no-brainer with TemplateToaster – a wonderful theme designing software. You get a ton of styles to choose from to create a landing page that is it’s creative best.

It’s worthwhile to know that while creating a landing page that generates leads, you must apply the landing page best practices that we told you in the earlier section of the article. Let’s get to designing now.

1. Launch TemplateToaster

Initialize TemplateToaster and choose WordPress from the list of CMSs. It supports various CMSs like WordPress, Joomla!, Drupal, Magento and more!

How to design a Landing Page

 

2. Start from Scratch

Start from scratch or choose from pre-designed templates or begin building the page from the start. Designing a landing page with this wonderful software is as easy as A-B-C.

How to design a Landing Page

 

3. Choose the Theme Color of the Landing Page

In this dynamic theme generator software, you get many options to choose the theme color of the landing page you’re about to design.

How to design a Landing Page

 

4. Upload your own Logo or Choose from Gallery

In this step, we’re going to place the logo on the left-hand size of the page. Choose any position of your logo but we suggest to place the logo at the bottom left-hand side corner of the page. You can upload your own logo or choose from the gallery of logos that come bundled with this software.

How to design a Landing Page

 

5. Customize the Layout of the Landing Page

In TemplateToaster, you get the options to customize the layout of the page as per your desire. In this step, we set the layout of the page to 1 Column.

How to design a Landing Page

 

6. Add a Title/ Sub-heading and Stylize it

Now is the time to add text to your landing page! Do you remember from the best practices above that content is the king of the landing page? You can easily stylize the typography of the content to make it look attractive. Font color, style, size etc. can be changed easily in this drag and drop theme generator software.

How to design a Landing Page

 

7. Add CTA button. Customize the Button

After adding content to your landing page, it’s time to place your CTA button to the page. Choose from the many styles available for the button and you can change the text and font style of the text on the CTA button. Keep the CTA button of contrast color according to your theme but don’t overdo it. Remember, we want to keep the design as decluttered as possible.

How to design a Landing Page

 

8. Chunking of Text into Columns

For the next folds of the page, we chose to write in an easy and skimmable manner. Choose the 3 Column layout of the page for this. This is to give readability factor to the page. You can choose from the 1 Column, 2 Column and 3 Column layout for the page and divide the text for an easy read.

How to design a Landing Page

 

9. Add Graphics or Images

Adding images or graphics on a website landing page using TemplateToaster is a cakewalk. Just Upload the images in the Content tab and place wherever you want to place them. Adjust their height and width as per your requirement. You can also add YouTube Video from this tab.

How to design a Landing Page

 

10. Add Footer

Choose the footer layout from the options available in the Footer tab. You can choose from 1 Column to 12 Columns for the footer. Choose the size of the footer and you can also add Social Media Icons in the footer. Stylize the font color & type etc. for hover text, visited text etc.

How to design a Landing Page

 

That’s it! This landing page is live here.

 

What’s the Bottom Line?

To put it in a few words, landing pages are sine qua non to increase the conversion rates. By just including a landing page into your inbound marketing strategy, you can’t be sure of the hike in the conversion rates, until you reach the best practices or better called – golden principles to successful landing page design.

A few words of wisdom: Don’t put distracting elements on your website’s landing page that may hurt your business! It hurts badly.

Publié le Catégories Inbound Marketing, Marketing AutomationLaisser un commentaire sur 🔵⚪🔴 How To Design A Landing Page That Really “Converts” – Landing Page

🔵⚪🔴 Das Marketing-Potenzial von Erklärvideos | OnlineMarketing.de – Design Landing Page


Erklärvideos sind ein Trend im Contenu Marketing. Große, renommierte Unternehmen investieren in diese kurzen Powerclips sogar fünfstellige Beträge. Aber était genau verbirgt sich hinter der Zauberkraft von Erklärvideos? Ist der Hype gerechtfertigt? Und was kennzeichnet einen guten Erklärer? In diesem Artikel erfährst du, warum Erklärvideos solch effektive Marketingtools sind und welche Elemente ein Erklärvideo benötigt, um seine magische Wirkung zu entfalten.

Était sind Erklärvideos?

Falls du denkst, Erklärvideos sind schlichtweg Videos, die etwas erklären, hast du… nun ja eigentlich auch richtig geraten (zugegeben, so viel Interpretationsfähigkeit verlangt das gar nicht). Erklärvideos sind in der Tat Videos, die etwas Bestimmtes erklären. Aber lass mich das ein wenig genauer konkretisieren:

Ziel eines Erklärvideos ist es, Informationen über eine Marke, ein Produkt oder eine Dienstleistung auf unterhaltsame Art und Weise und in kurzer Zeit zusammenzufassen. So können selbst komplexe, trockene und langwierige Sachverhalte in Form einer spannenden Geschichte an die Zielgruppe vermittelt werden. Erklärvideos sind également Eine Art moderner Pitch, um das Publikum von einem Produkt oder einer Dienstleistung in etwa 60 bis 120 Sekunden zu überzeugen, ohne aber als aufdringliche Werbung wahrgenommen zu werden. Warum haben sich jedoch ausgerechnet Erklärvideos zu einem so wirkungsvollen Instrument in der Unternehmenskommunikation entwickelt?

Warum sind Erklärvideos so wirksam?

Dropbox konnte mit einem Erklärvideo über 24 Millionen Dollar an Umsatz generieren und fünf Millionen Neukunden gewinnen. CrazyEgg wiederum hat dank eines Erklärvideos die Conversion Taux um 64 Prozent gesteigert. Kein Wunder aussi, dass Erklärvideos als die Geheimwaffe im Content Marketing gelten. Schließlich sind das Zahlen, von denen wir alle nur träumen können. Doch était genau differenziert ein Erklärvideo von anderem Content?

Überleg einmal, wie vielen Inhalten bist du auf unterschiedlichen Distributionskanälen in den letzten sieben Tagen begegnet? Ist davon hängen geblieben était-il? Kannst du dich denn überhaupt an den ganzen Content erinnern? Im Internet scrollen wir meistens einige Sekunden hoch und runter, im Fernsehen schalten wir wie wild durch die Kanäle, auf Instagram schmieren wir einmal kurz über das Smartphone Display bis der Algorithmus unseren News-Feed aktualisiert.

Wir leben im Zeitalter der Reizüberflutung. Unsere Aufmerksamkeitsspanne beträgt heute lediglich acht Sekunden. Von allen Seiten werden wir mit Werbung und Content übersät. Inhalte, die nicht innerhalb von kürzester Zeit unsere Aufmerksamkeit wecken konnten, werden schlichtweg ignoriert. Warum sind aber gerade Vidéos zu wirkungsvoll?

Vereinfacht dargestellt, besteht ein Erklärvideo aus einer Geschichte und beweglichen Bildern. 50 Prozent unseres Gehirns sind an der Verwertung visueller Inhalte beteiligt, wobei sich 70 Prozent der Sinnesrezeptoren im Auge befinden. Aus diesem Grund verarbeitet das menschliche Gehirn Bilder 60.000 Mal schneller als textbasierte Informationen und speichert diese besser im Gedächtnis ab.

Conte wiederum aktiviert ganz andere Teile des Gehirns als analytische Fakten. Dadurch ermöglicht es nicht nur einen langanhaltenden Lerneffekt, sondern baut auch eine emotionale Bindung zum Publikum auf. Daher können wir uns mit einer Geschichte besser identifizieren, sie leichter verstehen und sie uns wiederum besser merken.

Ein bekanntes Beispiel liefert Panaroma9 mit dem IT-Man und beweist, dass selbst ein technisches und eher trockenes IT-Thema mit Hilfe von Pixel Art Animation in eine unterhaltsame Geschichte verpackt werden kann:

Durch die Kraft des Storytellings, der visuellen Elemente, der Erzählstimme und Musik aktivieren Erklärvideos mehrere Sinne beim Zuschauer, wecken innerhalb kürzester Zeit die Aufmerksamkeit und schaffen eine stärkere Bindung zwischen demkeikwek So viel zur wissenschaftlichen Begründung, warum Erklärvideos so viel Potenzial im Marketingbereich haben. Es gibt aber auch eine Reihe weiterer Gründe.

SEO et actions

Contenu vidéo et Google sind beste Freunde – zumindest könnte man fast davon ausgehen. Denn Unternehmensseiten mit eingebetteten Vidéos erscheinen mit einer 53 Mal höheren Wahrscheinlichkeit auf der ersten Google-Seite als Seiten mit reinem Textinhalt. Grund dafür ist die meist höhere Verweildauer der Nutzer auf Seiten mit Video Content. Dies suggeriert präferierten Contenu an Google und verschafft deiner Seite somit ein höheres Classement in der Suchmaschine.

Folgendes Lehrvideo von Tech Insider informiert die Zuschauer über die Tiefe des Ozeans:

Jetzt stell dir vor, du hättest all diese Fakten lediglich als Text vorliegen. Würdest du diesen überhaupt lesen? Damit das Erklärvideo auch wirklich dans Googles engere Kreise kommt, sollte es umfassend optimiert sein: Alt-Tags, Videobeschreibung, Titel und gegebenenfalls Links sollten nicht fehlen. Auch ein Appel à l’action etwa im Rahmen einer E-Mail-Subscribe-Liste oder eines Liens zur Webpage oder dem Boutique en ligne ist sinnvoll, um die Zuschauer zum weiteren Handeln zu animieren.

Mehr Conversions

91 Prozent der Verbraucher bestätigen, dass sie sich ein Erklärvideo anschauen, um mehr über ein bestimmtes Produkt zu erfahren und 96 Prozent aller Konsumenten behaupten, dass ein Video bei Kaufentscheidungen hilfreich sei. Pages de destination avec contenu vidéo verzeichnen sogar um etwa 80 Prozent höhere Conversions! Dans einer E-Mail steigt die Klickrate um sagenhafte 200 bis 300 Prozent, wenn Contenu vidéo enthalten ist. Viele Zahlen, eine Aussage: Erklärvideos sind absolu Power Weapons im Marketing.

Ein gutes Beispiel lieferte Dollar Shave Club im Jahr 2012: Mit viel Ironie und Humor ging das Video viral und hat dem Unternehmen in den ersten zwei Tagen nach der Veröffentlichung des Videos bereits über 12.000 Neukunden generiert. Heute zählt das Video bereits 26 Millionen Aufrufe.

Vielseitige Einsatzbereiche

Ganz anders als die meisten vielleicht vermuten würden, geht der Einsatzbereich von Erklärvideos weit über die Webpage und die sozialen Netzwerke hinaus. Erklärvideos bieten unzählige Einsatzorte, darunter beispielsweise Einführungen neuer Produkte oder Dienstleistungen, Fortbildungen, Rekrutierungen, Onboarding von neuen Mitarbeitern, interne Schulungen, während einer Präsentation oder als einer als einer Einfach überall, wo wir eine Botschaft mit Hilfe von visuell ansprechenden Inhalten im Bewusstsein der Zielgruppe verankern möchten, kommen Erklärvideos in Frage.

Das folgende Video ist im Rahmen einer Messeveranstaltung entstanden und sollte den nachhaltigen Recyclingvorgang von TPL demonstrieren. Das Video wurde in einer Endlosschleife abgespielt und konnte so vorbeigehenden Besuchern komplizierte Prozesse leicht verständlich vermitteln.

Viele Stilrichtungen

Für ein Erklärvideo gibt es eine Vielzahl an unterschiedlichen Animationsrichtungen. Je nach Company Image, Zielgruppe, Komplexität des Themas und des zur Verfügung stehenden Budgets kannst du ein Erklärvideo an deine individuellen Bedürfnisse anpassen. Zu den bekanntesten Stilarten gehören unter anderem die Animation 2D et 3D, Stop Motion, die Typografie, der Realfilm und die klassische Whiteboard Animation.

Wie wirkungsvoll und beeindruckend beispielsweise eine Animation 3D sein kann, beweist Tinder in einem innovativen Video durch die jahrhundertelangen Hürden bei der Suche nach der richtigen Partnerschaft.

Mit zunehmender Technisierung können wir uns mit Sicherheit in Zukunft auch auf spannende interaktive Formate wie zum Beispiel Interaktive Videos im Bereich von Erklärvideos freuen.

Im folgenden Rekrutierungsvideo von Deloitte erhalten Bewerber eine Übersicht zu den wichtigsten Firmenwerten, indem sie sich selbst durch einige Fragen klicken müssen. Auch wenn es generell kein klassisches Erklärvideo ist, bietet es durchaus einen guten Einblick, wie die Zukunft der Erklärvideos aussehen könnte.

Und wie entfalten Erklärvideos ihr volles Potenzial?

Damit das Erklärvideo aber auch wirklich zu einer Marketing-Wunderwaffe wird, muss es natürlich einige entscheidenden Kritikern erfüllen. Hier ist es unter anderem wichtig, genau zu analysieren, an wen sich das Erklärvideo richtet und welche konkrete Botschaft veranschaulicht werden soll. Einige Fragen, die du im Hinterkopf behalten kannst, sind Folgende:

  • Welches Ziel verfolge ich? Möchtest du einfach nur Brand Awareness schaffen, einen komplexen Prozess erläutern, oder mehr E-Mail Subscriber erhalten?
  • Wer ist die Zielgruppe? Damit das Video einen entscheidenden Mehrwert liefert, muss es auch den Pain Point des Kunden ansprechen. Heißt également, du musst genau wissen, wer die Zielgruppe ist, wie viel Hintergrundwissen bereitbesteht und welche Bedürfnisse sie hat.
  • Problème de Welches soll das Produkt lösen und inwiefern kannst du es in eine anschauliche und emotionale Geschichte verpacken? Nur durch eine fesselnde Récit mit geschlossenem Handlungsrahmen erfüllt ein Erklärvideo seinen Zweck.
  • Welche Stilart ist die richtige? Wie bereits erklärt, gibt es eine Vielzahl an Animationsrichtungen. Basierend auf den vorher festgelegten Zielen, dem Budget, der Zeit und Expertise solltest du sich für eine geeignete Stilrichtung entscheiden, die dein Thema bestmöglich inszeniert.

Natürlich reicht es nicht einfach auf einen Record Button zu drücken und auf ein atemberaubendes Endprodukt zu hoffen, welches die Conversions in die Höhe schießen lässt. Unabhängig davon, ob du mit einer Agentur kooperieren möchtest, oder dich lieber selbst an die Materie wagst, einige wichtige Elemente sollten in deinem Erklärer nicht fehlen:

  • Das Skript: Ein gut geschriebenes Skript ist die Grundvoraussetzung für ein erfolgreiches Erklärvideo und den weiteren Produktionsprozess. Innerhalb von etwa 90 Sekunden sollte es mit Hilfe von Storytelling die Pain Points der Kunden ansprechen und ihnen gleichzeitig die Lösung dafür, nämlich das Produkt oder die Leistung, präsentieren.
  • Charaktere: Charaktere schaffen eine emotionale Bindung zwischen dem Erzähler und dem Publikum. Je nach Art der Animation sind sie entweder per Hand gezeichnet oder computergeneriert (oder werden gespielt).
  • Voix off: Eine Erzählstimme ermöglicht es, selbst komplexe Sachverhalte nachvollziehbar und zugänglich zu machen. Auf professionelle Sprecher, die die Artikulation und Tonalität genau beherrschen sowie zum Markenimage passen, sollte nicht verzichtet werden.
  • Conception sonore: Musik und Sound aktivieren spezielle Neuronen im Gehirn, die sich auf unser Gefühlszentrum auswirken. Dadurch dienen musikalische Melodien als tragendes Element, um Emotionen zu erzeugen und bestimmte Botschaften zu betonen.

Fazit: Bereit für dein Erklärvideo?

Erklärvideos wecken Aufmerksamkeit, schaffen eine emotionale Bindung, ermöglichen es, deine Botschaft im Bewusstsein der Zielgruppe zu verankern und verleihen der Marke die notwendige Persönlichkeit – und das auch noch in vielerleenenenk

Damit ein Erklärvideo auch wirklich sein ganzes Marketing-Potenzial entfalten kann, sollte gerade das Marketing im Hintergrund stehen. Klingt verwirrend, gemeint ist aber, dass die Informationen in eine anschauliche und fesselnde Geschichte verpackt sein sollten und eben nicht als klassische Produktwerbung repräsentiert werden. Sonst verliert das Erklärvideo seine magische Wirkung.

Achte darauf, dass das Erklärvideo wirklich nur die relevantesten Produktinformationen in etwa 60 bis 120 Sekunden komprimiert und einen geschlossenen Handlungsrahmen aufweist. Definiere deine Ziele und Zielgruppe vorher genau und entscheide dich, je nach Komplexität des Themas, Produkts, Budgets und Company Images für eine passende Stilrichtung. Ein Erklärvideo mag ja ein aufwendiger Produktionsprozess sein – aber es lohnt sich. Video ist King – und das wird auch noch lange so bleiben.


Bibliographie:

Bellebaum, C., Thoma, P. et Daum, I., 2012. Neuropsychologie | Springerlink. Link.springer.com. Disponible à: [Accessed 18 June 2020] .



Publié le Catégories Inbound Marketing, Marketing AutomationLaisser un commentaire sur 🔵⚪🔴 Das Marketing-Potenzial von Erklärvideos | OnlineMarketing.de – Design Landing Page

🔵⚪🔴 Das Marketing-Potenzial von Erklärvideos | OnlineMarketing.de – Design Landing Page


Erklärvideos sind ein Trend im Contenu Marketing. Große, renommierte Unternehmen investieren in diese kurzen Powerclips sogar fünfstellige Beträge. Aber était genau verbirgt sich hinter der Zauberkraft von Erklärvideos? Ist der Hype gerechtfertigt? Und was kennzeichnet einen guten Erklärer? In diesem Artikel erfährst du, warum Erklärvideos solch effektive Marketingtools sind und welche Elemente ein Erklärvideo benötigt, um seine magische Wirkung zu entfalten.

Était sind Erklärvideos?

Falls du denkst, Erklärvideos sind schlichtweg Videos, die etwas erklären, hast du… nun ja eigentlich auch richtig geraten (zugegeben, so viel Interpretationsfähigkeit verlangt das gar nicht). Erklärvideos sind in der Tat Videos, die etwas Bestimmtes erklären. Aber lass mich das ein wenig genauer konkretisieren:

Ziel eines Erklärvideos ist es, Informationen über eine Marke, ein Produkt oder eine Dienstleistung auf unterhaltsame Art und Weise und in kurzer Zeit zusammenzufassen. So können selbst komplexe, trockene und langwierige Sachverhalte in Form einer spannenden Geschichte an die Zielgruppe vermittelt werden. Erklärvideos sind également Eine Art moderner Pitch, um das Publikum von einem Produkt oder einer Dienstleistung in etwa 60 bis 120 Sekunden zu überzeugen, ohne aber als aufdringliche Werbung wahrgenommen zu werden. Warum haben sich jedoch ausgerechnet Erklärvideos zu einem so wirkungsvollen Instrument in der Unternehmenskommunikation entwickelt?

Warum sind Erklärvideos so wirksam?

Dropbox konnte mit einem Erklärvideo über 24 Millionen Dollar an Umsatz generieren und fünf Millionen Neukunden gewinnen. CrazyEgg wiederum hat dank eines Erklärvideos die Conversion Taux um 64 Prozent gesteigert. Kein Wunder aussi, dass Erklärvideos als die Geheimwaffe im Content Marketing gelten. Schließlich sind das Zahlen, von denen wir alle nur träumen können. Doch était genau differenziert ein Erklärvideo von anderem Content?

Überleg einmal, wie vielen Inhalten bist du auf unterschiedlichen Distributionskanälen in den letzten sieben Tagen begegnet? Ist davon hängen geblieben était-il? Kannst du dich denn überhaupt an den ganzen Content erinnern? Im Internet scrollen wir meistens einige Sekunden hoch und runter, im Fernsehen schalten wir wie wild durch die Kanäle, auf Instagram schmieren wir einmal kurz über das Smartphone Display bis der Algorithmus unseren News-Feed aktualisiert.

Wir leben im Zeitalter der Reizüberflutung. Unsere Aufmerksamkeitsspanne beträgt heute lediglich acht Sekunden. Von allen Seiten werden wir mit Werbung und Content übersät. Inhalte, die nicht innerhalb von kürzester Zeit unsere Aufmerksamkeit wecken konnten, werden schlichtweg ignoriert. Warum sind aber gerade Vidéos zu wirkungsvoll?

Vereinfacht dargestellt, besteht ein Erklärvideo aus einer Geschichte und beweglichen Bildern. 50 Prozent unseres Gehirns sind an der Verwertung visueller Inhalte beteiligt, wobei sich 70 Prozent der Sinnesrezeptoren im Auge befinden. Aus diesem Grund verarbeitet das menschliche Gehirn Bilder 60.000 Mal schneller als textbasierte Informationen und speichert diese besser im Gedächtnis ab.

Conte wiederum aktiviert ganz andere Teile des Gehirns als analytische Fakten. Dadurch ermöglicht es nicht nur einen langanhaltenden Lerneffekt, sondern baut auch eine emotionale Bindung zum Publikum auf. Daher können wir uns mit einer Geschichte besser identifizieren, sie leichter verstehen und sie uns wiederum besser merken.

Ein bekanntes Beispiel liefert Panaroma9 mit dem IT-Man und beweist, dass selbst ein technisches und eher trockenes IT-Thema mit Hilfe von Pixel Art Animation in eine unterhaltsame Geschichte verpackt werden kann:

Durch die Kraft des Storytellings, der visuellen Elemente, der Erzählstimme und Musik aktivieren Erklärvideos mehrere Sinne beim Zuschauer, wecken innerhalb kürzester Zeit die Aufmerksamkeit und schaffen eine stärkere Bindung zwischen demkeikwek So viel zur wissenschaftlichen Begründung, warum Erklärvideos so viel Potenzial im Marketingbereich haben. Es gibt aber auch eine Reihe weiterer Gründe.

SEO et actions

Contenu vidéo et Google sind beste Freunde – zumindest könnte man fast davon ausgehen. Denn Unternehmensseiten mit eingebetteten Vidéos erscheinen mit einer 53 Mal höheren Wahrscheinlichkeit auf der ersten Google-Seite als Seiten mit reinem Textinhalt. Grund dafür ist die meist höhere Verweildauer der Nutzer auf Seiten mit Video Content. Dies suggeriert präferierten Contenu an Google und verschafft deiner Seite somit ein höheres Classement in der Suchmaschine.

Folgendes Lehrvideo von Tech Insider informiert die Zuschauer über die Tiefe des Ozeans:

Jetzt stell dir vor, du hättest all diese Fakten lediglich als Text vorliegen. Würdest du diesen überhaupt lesen? Damit das Erklärvideo auch wirklich dans Googles engere Kreise kommt, sollte es umfassend optimiert sein: Alt-Tags, Videobeschreibung, Titel und gegebenenfalls Links sollten nicht fehlen. Auch ein Appel à l’action etwa im Rahmen einer E-Mail-Subscribe-Liste oder eines Liens zur Webpage oder dem Boutique en ligne ist sinnvoll, um die Zuschauer zum weiteren Handeln zu animieren.

Mehr Conversions

91 Prozent der Verbraucher bestätigen, dass sie sich ein Erklärvideo anschauen, um mehr über ein bestimmtes Produkt zu erfahren und 96 Prozent aller Konsumenten behaupten, dass ein Video bei Kaufentscheidungen hilfreich sei. Pages de destination avec contenu vidéo verzeichnen sogar um etwa 80 Prozent höhere Conversions! Dans einer E-Mail steigt die Klickrate um sagenhafte 200 bis 300 Prozent, wenn Contenu vidéo enthalten ist. Viele Zahlen, eine Aussage: Erklärvideos sind absolu Power Weapons im Marketing.

Ein gutes Beispiel lieferte Dollar Shave Club im Jahr 2012: Mit viel Ironie und Humor ging das Video viral und hat dem Unternehmen in den ersten zwei Tagen nach der Veröffentlichung des Videos bereits über 12.000 Neukunden generiert. Heute zählt das Video bereits 26 Millionen Aufrufe.

Vielseitige Einsatzbereiche

Ganz anders als die meisten vielleicht vermuten würden, geht der Einsatzbereich von Erklärvideos weit über die Webpage und die sozialen Netzwerke hinaus. Erklärvideos bieten unzählige Einsatzorte, darunter beispielsweise Einführungen neuer Produkte oder Dienstleistungen, Fortbildungen, Rekrutierungen, Onboarding von neuen Mitarbeitern, interne Schulungen, während einer Präsentation oder als einer als einer Einfach überall, wo wir eine Botschaft mit Hilfe von visuell ansprechenden Inhalten im Bewusstsein der Zielgruppe verankern möchten, kommen Erklärvideos in Frage.

Das folgende Video ist im Rahmen einer Messeveranstaltung entstanden und sollte den nachhaltigen Recyclingvorgang von TPL demonstrieren. Das Video wurde in einer Endlosschleife abgespielt und konnte so vorbeigehenden Besuchern komplizierte Prozesse leicht verständlich vermitteln.

Viele Stilrichtungen

Für ein Erklärvideo gibt es eine Vielzahl an unterschiedlichen Animationsrichtungen. Je nach Company Image, Zielgruppe, Komplexität des Themas und des zur Verfügung stehenden Budgets kannst du ein Erklärvideo an deine individuellen Bedürfnisse anpassen. Zu den bekanntesten Stilarten gehören unter anderem die Animation 2D et 3D, Stop Motion, die Typografie, der Realfilm und die klassische Whiteboard Animation.

Wie wirkungsvoll und beeindruckend beispielsweise eine Animation 3D sein kann, beweist Tinder in einem innovativen Video durch die jahrhundertelangen Hürden bei der Suche nach der richtigen Partnerschaft.

Mit zunehmender Technisierung können wir uns mit Sicherheit in Zukunft auch auf spannende interaktive Formate wie zum Beispiel Interaktive Videos im Bereich von Erklärvideos freuen.

Im folgenden Rekrutierungsvideo von Deloitte erhalten Bewerber eine Übersicht zu den wichtigsten Firmenwerten, indem sie sich selbst durch einige Fragen klicken müssen. Auch wenn es generell kein klassisches Erklärvideo ist, bietet es durchaus einen guten Einblick, wie die Zukunft der Erklärvideos aussehen könnte.

Und wie entfalten Erklärvideos ihr volles Potenzial?

Damit das Erklärvideo aber auch wirklich zu einer Marketing-Wunderwaffe wird, muss es natürlich einige entscheidenden Kritikern erfüllen. Hier ist es unter anderem wichtig, genau zu analysieren, an wen sich das Erklärvideo richtet und welche konkrete Botschaft veranschaulicht werden soll. Einige Fragen, die du im Hinterkopf behalten kannst, sind Folgende:

  • Welches Ziel verfolge ich? Möchtest du einfach nur Brand Awareness schaffen, einen komplexen Prozess erläutern, oder mehr E-Mail Subscriber erhalten?
  • Wer ist die Zielgruppe? Damit das Video einen entscheidenden Mehrwert liefert, muss es auch den Pain Point des Kunden ansprechen. Heißt également, du musst genau wissen, wer die Zielgruppe ist, wie viel Hintergrundwissen bereitbesteht und welche Bedürfnisse sie hat.
  • Problème de Welches soll das Produkt lösen und inwiefern kannst du es in eine anschauliche und emotionale Geschichte verpacken? Nur durch eine fesselnde Récit mit geschlossenem Handlungsrahmen erfüllt ein Erklärvideo seinen Zweck.
  • Welche Stilart ist die richtige? Wie bereits erklärt, gibt es eine Vielzahl an Animationsrichtungen. Basierend auf den vorher festgelegten Zielen, dem Budget, der Zeit und Expertise solltest du sich für eine geeignete Stilrichtung entscheiden, die dein Thema bestmöglich inszeniert.

Natürlich reicht es nicht einfach auf einen Record Button zu drücken und auf ein atemberaubendes Endprodukt zu hoffen, welches die Conversions in die Höhe schießen lässt. Unabhängig davon, ob du mit einer Agentur kooperieren möchtest, oder dich lieber selbst an die Materie wagst, einige wichtige Elemente sollten in deinem Erklärer nicht fehlen:

  • Das Skript: Ein gut geschriebenes Skript ist die Grundvoraussetzung für ein erfolgreiches Erklärvideo und den weiteren Produktionsprozess. Innerhalb von etwa 90 Sekunden sollte es mit Hilfe von Storytelling die Pain Points der Kunden ansprechen und ihnen gleichzeitig die Lösung dafür, nämlich das Produkt oder die Leistung, präsentieren.
  • Charaktere: Charaktere schaffen eine emotionale Bindung zwischen dem Erzähler und dem Publikum. Je nach Art der Animation sind sie entweder per Hand gezeichnet oder computergeneriert (oder werden gespielt).
  • Voix off: Eine Erzählstimme ermöglicht es, selbst komplexe Sachverhalte nachvollziehbar und zugänglich zu machen. Auf professionelle Sprecher, die die Artikulation und Tonalität genau beherrschen sowie zum Markenimage passen, sollte nicht verzichtet werden.
  • Conception sonore: Musik und Sound aktivieren spezielle Neuronen im Gehirn, die sich auf unser Gefühlszentrum auswirken. Dadurch dienen musikalische Melodien als tragendes Element, um Emotionen zu erzeugen und bestimmte Botschaften zu betonen.

Fazit: Bereit für dein Erklärvideo?

Erklärvideos wecken Aufmerksamkeit, schaffen eine emotionale Bindung, ermöglichen es, deine Botschaft im Bewusstsein der Zielgruppe zu verankern und verleihen der Marke die notwendige Persönlichkeit – und das auch noch in vielerleenenenk

Damit ein Erklärvideo auch wirklich sein ganzes Marketing-Potenzial entfalten kann, sollte gerade das Marketing im Hintergrund stehen. Klingt verwirrend, gemeint ist aber, dass die Informationen in eine anschauliche und fesselnde Geschichte verpackt sein sollten und eben nicht als klassische Produktwerbung repräsentiert werden. Sonst verliert das Erklärvideo seine magische Wirkung.

Achte darauf, dass das Erklärvideo wirklich nur die relevantesten Produktinformationen in etwa 60 bis 120 Sekunden komprimiert und einen geschlossenen Handlungsrahmen aufweist. Definiere deine Ziele und Zielgruppe vorher genau und entscheide dich, je nach Komplexität des Themas, Produkts, Budgets und Company Images für eine passende Stilrichtung. Ein Erklärvideo mag ja ein aufwendiger Produktionsprozess sein – aber es lohnt sich. Video ist King – und das wird auch noch lange so bleiben.


Bibliographie:

Bellebaum, C., Thoma, P. et Daum, I., 2012. Neuropsychologie | Springerlink. Link.springer.com. Disponible à: [Accessed 18 June 2020] .



Publié le Catégories Inbound Marketing, Marketing AutomationLaisser un commentaire sur 🔵⚪🔴 Das Marketing-Potenzial von Erklärvideos | OnlineMarketing.de – Design Landing Page

🔵⚪🔴 If you have one of these 69 surnames you could be entitled to an unclaimed estate in Cambridgeshire – Landing Page


The future can be a scary thing to think about. Specifically daunting can be your will and who you would leave everything to if the worst were to happen.

There can be circumstances where someone dies and either doesn’t have anything in place or has no family to leave anything to. So what happens in these situations?

When this happens, and someone passes away with no will or known family, their property passes to the Crown as ownerless property, also known as bona vacantia.

It isn’t just property as in buildings though, it can include money and personal possessions too.

If you are a relative of the deceased then you could be entitled to a share of their estate.

If you think you’re a relative of one of the people with an unclaimed estate you first have to check if you’re an entitled relative.

  • If there’s no will, the person’s spouse or civil partner and then any children have first claim to the estate
  • If there’s no spouse or child, anyone descended from a grandparent of the person is entitled to a share in the estate
  • If you’re related by marriage you have no entitlement.
  • If you’re adopted you have the same rights as if you’d been born into your adoptive family, you have no rights to an estate of your original birth family.
  • Only the adoptive family have rights to the estate if the deceased person was adopted.

Bona vacantia is handled by the Government Legal Department in England and Wales, who advertise to find entitled relatives. If you reply to an advert, you have to prove your relationship with the deceased, for example with a birth, marriage or death certificate.

In order to make a claim you will be asked to send a family tree showing your relationship and two pieces of ID, one showing your name and the other showing your name and address, dated within the last three months.

Names featured on the latest list include:

  • Beatrice Bird died 24 April 2007 in Peterborough. She was born 3 December 1912 and also known as Beatrice Mary Bird, it’s thought she may have been a widow.
  • Doreen Bonnett died 20 February 2018 in Newmarket, Suffolk. She is thought to have been a spinster who was born 15 July 1925 in Ely. Her death was notified by Kingfisher Care Home, who may have been looking after her when she passed away.
  • Peter Borman died 8 July 2017 in Peterborough. His marital status was unknown but he was born 24 October 1958.
  • William Brown died 26 April 2018 in Huntingdon, where he was also born. William’s marital status was unknown but he was born 25 August 1945.
  • Max Cameron died 3 January 2019 in Huntingdon. He was thought to be a bachelor, born 4 September 1924 with his place of birth listed simply as ‘England’.
  • Frank Ellis Cartwright died 7 September 1995 in Peterborough. There is no record of his marital status, date of birth or where he was born.
  • Lawrence Charlick died 11 April 2004 in Cambridge and was a bachelor. He was born 12 July 1939 in Chelmsford, Essex.

    Access to lots of FREE tools to help stabilise your business and start making up for lost time is just one newsletter sign up away. As part of our #IAmOpen community to help and support small businesses owners like you, you will get a regular newsletter from our journalists plus we’ll let you know how you can:

    • get exclusive access to business webinars
    • have a single-page website landing page made
    • montage video created
    • book an online marketing heath check report and
    • bag discounted advertising rates just made for our mates.

      What’s more, it’s all FREE. So sign up here right now. It’s very least we can do to back you, support you and just say THANK YOU.

     

  • Beatrice Clark died 7 October 1995 in Walsoken, Cambridgeshire and was a spinster. Her date and place of birth are unknown.
  • Paula Clay died 14 April 1994 in Cambridge, however her marital status and date and place of birth are unknown.
  • Pauline Crockford died 6 June 1997 in Peterborough and was listed as a ‘single woman’. She was born 13 August 1931, though her place of birth is unlisted.
  • Susan Currall died 2 March 2020 in Cambridge. Her marital status was unknown and she was born 11 April 1938.
  • Robin George Davey died 6 January 2018 in St Neots. Robin’s marital status is unknown but they were born 18 September 1943 in Brampton.
  • Michael John David died 13 January 2008 in March. His marital status is unknown but he was born 12 January 1945 in Bristol.
  • Vera Rosemary Derrington died 3 June 2003 in Cambridge. She was a widow born 22 June 1913, though an alternative unverified date of birth was given as 14 October 1912.
  • Mary Dockerty died 20 January 1997 in Huntingdon. Her marital status was unknown but she was born 15 March 1904 in Yorkshire.
  • Joseph Downey died 4 April 1994 in Cambridge. He was a bachelor born 20 February 1910 in Cork in the Irish Republic.
  • Richard James Durr died 28 October 2019 in Ely. Though his marital status is unknown, he was born 18 September 1956 in Newmarket.
  • Jadwiga Filipkowska died 8 April 2018 in Cambridge. Jadwiga’s marital status is unknown but a date of birth is listed as 10 July 1943 in Poland.
  • John Fleck died 17 May 1994 in Girton, no other information is known but South Cambridgeshire District Council were the informant.
  • Joan Margaret Fraser died 15 September 2000 in Hereford. Her maiden name was Jenkins before she married Peter Malcolm Gordon Fraser. She was a widow when she passed away. Joan was born 23 November 1915 in Cambridge.

  • Joseph Gallagher died 5 April 1999 in Peterborough. He was a bachelor born 20 September 1922 in Saddleworth.
  • Clarence Green died 26 June 2009 in Cambridge. Clarence’s marital status was unknown, but a date of birth is listed as 15 July 1918.
  • Mark Haliday died 20 March 2014 in Wisbech. He was a bachelor born 1 August 1969 in London, and had the alias Mark Sutton. There is information that his father was Richard Sutton, born 20 August 1938, who died 28 February 2014.
  • Joan Harris died 23 June 2005 in Peterborough. She was a widow, born 5 September 1940 in Yaxley. The informant of her death was Peterborough City Hospital where it is possible she was receiving care.
  • James Peter Haughey died 8 December 2001 in Cambridge. His marital status is unknown but he was born 14 October 1956 in Bedford.
  • Stefan Izycki died 15 October 1995 in Cambridge. He was a bachelor born 16 Februrary 1912 in Poland. The informant for his death was Addenbrooke’s NHS Trust, so it is possible he was being cared for by the hospital.
  • Stanislaw Juralda died 29 September 1990 in Peterborough. He was a bachelor born 10 March 1925 in Ukraine and entered the UK 30 October 1948.
  • Ian Philip Kelly died 16 November 2010 in Cambridge. Ian is listed as a ‘spinster’ on the database, born 30 March 1949 in Bootle, Merseyside.
  • John Kernohn died 13 March 2018 in Peterborough. He was a bachelor born 27 February 1950, though his place of birth is simply listed as United Kingdom. The informant of his death was Central Bedfordshire council – so he may have ties to the area.
  • Willi Klepper died 23 March 1995 with his place of death simply listed as Fenland, Cambridgeshire. He  was a bachelor born 1 February 1925 in Stuba Germany. He was also known as William Klepper and is thought to have had three sisters and a brother.
  • Franciozek Koszalka died 10 November 1994 in Cambridge. Franciozek was also known as Franciszek Koszalka or Frank Koszalka.
  • Fritz Lalko died 20 January 1996 in Peterborough. There is little other information other than the fact that Fritz also went by George Laker, H. Lalko, H. Lalka or J.H Lalko. Peterborough Hospital was the informant of his death so may have been involved in caring for him toward the end.
  • Barry Stewart Large 6 May 2020 in Cambridgeshire. He was a bachelor born 9 July 1940 with his place of birth simply listed as England. The informant of his death was Fenland District Council so he may have ties to the Fen areas.
  • Brian Machin died 19 September 1990 in Cambridge. He was a bachelor born 22 February 1933 in Sheffield an alternative date of birth was given 26 February 1933.
  • Audrey May died 15 January 1994 died in Haringey London, N6. She was a spinster born 6 December 1915 in Cambridgeshire.
  • Robert McDonald died 5 April 1999 in Peterborough. He was born 19 November 1926 in Coventry.
  • John McGuire died 24 June 2014 in Cambridge. He was a bachelor who was born 3 June 1967 in England. His mother was Nancy MacGuire born 9 October 1928, she died 1 January 1995.
  • John Tom Meadows died 5 September in Wisbech. He was a bachelor born 12 December 1923 in Kimberley, Nottinghamshire.
  • Michael John Moore died 16 June 2006 in Bottisham. He was a bachelor born 20 March 1942, though his place of birth is unknown.
  • James Mullins died 31 May 2008 in Peterborough. He was a single man born 8 June 1934 in Donegal, Ireland.
  • Michael Murray died 8 March 2016 in Cambridge, he was a bachelor born 7 September 1952.
  • Jean Mary Panes died 13 March 1996 in Harston. Her marital status is unknown, but she was born 15 May 1925 in Bristol.
  • Stephen Paul died 27 September 2018 in Cambridge. His marital status is unknown but he was born 11 May 1971 with his birth place just listed as England.  The informant for his death was Northampton Borough Council.
  • Laknir Singh Perhar died 26 June 2001 in Peterborough. He was a widower, born 11 November 1926 in Jullundur Punjab, India. Peterborough Hospitals NHS Trust was the informant for his death and so may have been involved in his care.
  • George Raphael died 1 October 1990 in Eaton Socon, his marital status was unknown but he was born 24 May 1929 in Berlin.
  • Reginald James Ray died 22 May 2011 in St Ives. His marital status was unknown, he was born 31 May 1951 in the United States. He was also known as Reginald Ray.
  • Leonora Rita died 25 September 1990 in Huntingdon. She was a spinster born 10 April 1907 in Austria. The informant of her death was Napsbury Hospital, a former mental health facility near St Albans.
  • Carla Rix died 10 July 2010 in Cambridge. Her marital status was unknown but she was born 14 January 1979 in Cambridge.
  • Violet Robinson died 12 September 1997 in Peterborough. Her marital status is unknown but she was born 6 March 1922 in London.
  • Orneseimo Rodrueo Rodriguez died 21 January 2011 in March. He was a single man born 29 May 1939 in Spain. He was also known as Ordesini Rodriguez.
  • Michael James Ross died 3 March 2020 in Peterborough. His marital status is unknown. He was born 27 June 1945 in Scotland.
  • Anthony Harry Secker died 21 October 2012 in Peterborough. He was a bachelor born 11 April 1946 in Huntingdon. His mother Gladys Mabel Mary Secker died 18 April 2011 in Peterborough.
  • Jan Edward Seler died 11 December 2019 in Cambridgeshire. Her marital status was unknown and she was born 19 July 1943 in England.
  • Florence Sheffler died 24 January 1997 in Cambridge. Her marital status was unknown.
  • Cissie May Smith died 27 September 1999 in Peterborough. Her marital status is unknown and the informant of her death was Peterborough City Council.
  • Maria Theresa Smith died 2 January 2015 in Peterborough. She was a widow of Mr Smith who it is thought died in 2005. Maria was born 23 April 1929.
     
  • Alice Louisa Spinks died 7 June 1994 in Peterborough.
  • Ralph Stanley Stokes died 2 March 1998 in Peterborough. His marital status is unknown. He was born 20 November 1945 in Whittlesey.
  • John Joseph Suckling died 28 March 2016 in Sudbury, Suffolk. He was a bachelor born 20 December 1936 with his place of birth listed as ‘England’. The informant of his death was Cambridgeshire County Council so he may have had ties to the area.
  • Leslie John Taylor died 22 January 2009 in Huntingdon. He was a single man born 4 June 1925 in London.
  • Helen Fisher Thayre died 26 December 2013 in Cambridge. She is listed as a spinster, though it is also noted that she has a maiden name of Corbett. She was born 12 December 1959 in Crumpsall, Manchester. She was also known simply as Helen Thayre.
  • Thomas Arthur Thomas died 8 February 1997 in Huntingdon. His marital status and date of birth are unknown.
  • Evelyn Tomlinson died 4 March 2002 in Histon. She was a spinster born 8 September 1918 in Smethwick, West Midlands.
  • Victor Rooley died 27 July 2015 in Whittlesey. He was a bachelor born 29 September in 1939 in Boston, Lincolnshire.
  • Martha Upchurch died 17 September 2006 in Peterborough. She was a widow born 12 November 1915.
  • Jean Watling died 17 August 2000 in Cambridge. Her marital status is unknown but she was born 28 March 1925.
  • Eileen Wilson died 15 August 1999 in Peterborough. Her marital status is unknown.
  • Keith Wood died 1 January 2000 in Cambridge. His marital status is unknown but he was born 10 June 1953 in London.
  • Judith Mary Wright died 7 February 2020 in Cambridgeshire. Her maiden name was Smith and she was a widow. Judith was born 13 September 1946 in England.



Publié le Catégories Inbound Marketing, Marketing AutomationLaisser un commentaire sur 🔵⚪🔴 If you have one of these 69 surnames you could be entitled to an unclaimed estate in Cambridgeshire – Landing Page

🔵⚪🔴 Das Marketing-Potenzial von Erklärvideos | OnlineMarketing.de – Design Landing Page


Erklärvideos sind ein Trend im Contenu Marketing. Große, renommierte Unternehmen investieren in diese kurzen Powerclips sogar fünfstellige Beträge. Aber était genau verbirgt sich hinter der Zauberkraft von Erklärvideos? Ist der Hype gerechtfertigt? Und was kennzeichnet einen guten Erklärer? In diesem Artikel erfährst du, warum Erklärvideos solch effektive Marketingtools sind und welche Elemente ein Erklärvideo benötigt, um seine magische Wirkung zu entfalten.

Était sind Erklärvideos?

Falls du denkst, Erklärvideos sind schlichtweg Videos, die etwas erklären, hast du… nun ja eigentlich auch richtig geraten (zugegeben, so viel Interpretationsfähigkeit verlangt das gar nicht). Erklärvideos sind in der Tat Videos, die etwas Bestimmtes erklären. Aber lass mich das ein wenig genauer konkretisieren:

Ziel eines Erklärvideos ist es, Informationen über eine Marke, ein Produkt oder eine Dienstleistung auf unterhaltsame Art und Weise und in kurzer Zeit zusammenzufassen. So können selbst komplexe, trockene und langwierige Sachverhalte in Form einer spannenden Geschichte an die Zielgruppe vermittelt werden. Erklärvideos sind également Eine Art moderner Pitch, um das Publikum von einem Produkt oder einer Dienstleistung in etwa 60 bis 120 Sekunden zu überzeugen, ohne aber als aufdringliche Werbung wahrgenommen zu werden. Warum haben sich jedoch ausgerechnet Erklärvideos zu einem so wirkungsvollen Instrument in der Unternehmenskommunikation entwickelt?

Warum sind Erklärvideos so wirksam?

Dropbox konnte mit einem Erklärvideo über 24 Millionen Dollar an Umsatz generieren und fünf Millionen Neukunden gewinnen. CrazyEgg wiederum hat dank eines Erklärvideos die Conversion Taux um 64 Prozent gesteigert. Kein Wunder aussi, dass Erklärvideos als die Geheimwaffe im Content Marketing gelten. Schließlich sind das Zahlen, von denen wir alle nur träumen können. Doch était genau differenziert ein Erklärvideo von anderem Content?

Überleg einmal, wie vielen Inhalten bist du auf unterschiedlichen Distributionskanälen in den letzten sieben Tagen begegnet? Ist davon hängen geblieben était-il? Kannst du dich denn überhaupt an den ganzen Content erinnern? Im Internet scrollen wir meistens einige Sekunden hoch und runter, im Fernsehen schalten wir wie wild durch die Kanäle, auf Instagram schmieren wir einmal kurz über das Smartphone Display bis der Algorithmus unseren News-Feed aktualisiert.

Wir leben im Zeitalter der Reizüberflutung. Unsere Aufmerksamkeitsspanne beträgt heute lediglich acht Sekunden. Von allen Seiten werden wir mit Werbung und Content übersät. Inhalte, die nicht innerhalb von kürzester Zeit unsere Aufmerksamkeit wecken konnten, werden schlichtweg ignoriert. Warum sind aber gerade Vidéos zu wirkungsvoll?

Vereinfacht dargestellt, besteht ein Erklärvideo aus einer Geschichte und beweglichen Bildern. 50 Prozent unseres Gehirns sind an der Verwertung visueller Inhalte beteiligt, wobei sich 70 Prozent der Sinnesrezeptoren im Auge befinden. Aus diesem Grund verarbeitet das menschliche Gehirn Bilder 60.000 Mal schneller als textbasierte Informationen und speichert diese besser im Gedächtnis ab.

Conte wiederum aktiviert ganz andere Teile des Gehirns als analytische Fakten. Dadurch ermöglicht es nicht nur einen langanhaltenden Lerneffekt, sondern baut auch eine emotionale Bindung zum Publikum auf. Daher können wir uns mit einer Geschichte besser identifizieren, sie leichter verstehen und sie uns wiederum besser merken.

Ein bekanntes Beispiel liefert Panaroma9 mit dem IT-Man und beweist, dass selbst ein technisches und eher trockenes IT-Thema mit Hilfe von Pixel Art Animation in eine unterhaltsame Geschichte verpackt werden kann:

Durch die Kraft des Storytellings, der visuellen Elemente, der Erzählstimme und Musik aktivieren Erklärvideos mehrere Sinne beim Zuschauer, wecken innerhalb kürzester Zeit die Aufmerksamkeit und schaffen eine stärkere Bindung zwischen demkeikwek So viel zur wissenschaftlichen Begründung, warum Erklärvideos so viel Potenzial im Marketingbereich haben. Es gibt aber auch eine Reihe weiterer Gründe.

SEO et actions

Contenu vidéo et Google sind beste Freunde – zumindest könnte man fast davon ausgehen. Denn Unternehmensseiten mit eingebetteten Vidéos erscheinen mit einer 53 Mal höheren Wahrscheinlichkeit auf der ersten Google-Seite als Seiten mit reinem Textinhalt. Grund dafür ist die meist höhere Verweildauer der Nutzer auf Seiten mit Video Content. Dies suggeriert präferierten Contenu an Google und verschafft deiner Seite somit ein höheres Classement in der Suchmaschine.

Folgendes Lehrvideo von Tech Insider informiert die Zuschauer über die Tiefe des Ozeans:

Jetzt stell dir vor, du hättest all diese Fakten lediglich als Text vorliegen. Würdest du diesen überhaupt lesen? Damit das Erklärvideo auch wirklich dans Googles engere Kreise kommt, sollte es umfassend optimiert sein: Alt-Tags, Videobeschreibung, Titel und gegebenenfalls Links sollten nicht fehlen. Auch ein Appel à l’action etwa im Rahmen einer E-Mail-Subscribe-Liste oder eines Liens zur Webpage oder dem Boutique en ligne ist sinnvoll, um die Zuschauer zum weiteren Handeln zu animieren.

Mehr Conversions

91 Prozent der Verbraucher bestätigen, dass sie sich ein Erklärvideo anschauen, um mehr über ein bestimmtes Produkt zu erfahren und 96 Prozent aller Konsumenten behaupten, dass ein Video bei Kaufentscheidungen hilfreich sei. Pages de destination avec contenu vidéo verzeichnen sogar um etwa 80 Prozent höhere Conversions! Dans einer E-Mail steigt die Klickrate um sagenhafte 200 bis 300 Prozent, wenn Contenu vidéo enthalten ist. Viele Zahlen, eine Aussage: Erklärvideos sind absolu Power Weapons im Marketing.

Ein gutes Beispiel lieferte Dollar Shave Club im Jahr 2012: Mit viel Ironie und Humor ging das Video viral und hat dem Unternehmen in den ersten zwei Tagen nach der Veröffentlichung des Videos bereits über 12.000 Neukunden generiert. Heute zählt das Video bereits 26 Millionen Aufrufe.

Vielseitige Einsatzbereiche

Ganz anders als die meisten vielleicht vermuten würden, geht der Einsatzbereich von Erklärvideos weit über die Webpage und die sozialen Netzwerke hinaus. Erklärvideos bieten unzählige Einsatzorte, darunter beispielsweise Einführungen neuer Produkte oder Dienstleistungen, Fortbildungen, Rekrutierungen, Onboarding von neuen Mitarbeitern, interne Schulungen, während einer Präsentation oder als einer als einer Einfach überall, wo wir eine Botschaft mit Hilfe von visuell ansprechenden Inhalten im Bewusstsein der Zielgruppe verankern möchten, kommen Erklärvideos in Frage.

Das folgende Video ist im Rahmen einer Messeveranstaltung entstanden und sollte den nachhaltigen Recyclingvorgang von TPL demonstrieren. Das Video wurde in einer Endlosschleife abgespielt und konnte so vorbeigehenden Besuchern komplizierte Prozesse leicht verständlich vermitteln.

Viele Stilrichtungen

Für ein Erklärvideo gibt es eine Vielzahl an unterschiedlichen Animationsrichtungen. Je nach Company Image, Zielgruppe, Komplexität des Themas und des zur Verfügung stehenden Budgets kannst du ein Erklärvideo an deine individuellen Bedürfnisse anpassen. Zu den bekanntesten Stilarten gehören unter anderem die Animation 2D et 3D, Stop Motion, die Typografie, der Realfilm und die klassische Whiteboard Animation.

Wie wirkungsvoll und beeindruckend beispielsweise eine Animation 3D sein kann, beweist Tinder in einem innovativen Video durch die jahrhundertelangen Hürden bei der Suche nach der richtigen Partnerschaft.

Mit zunehmender Technisierung können wir uns mit Sicherheit in Zukunft auch auf spannende interaktive Formate wie zum Beispiel Interaktive Videos im Bereich von Erklärvideos freuen.

Im folgenden Rekrutierungsvideo von Deloitte erhalten Bewerber eine Übersicht zu den wichtigsten Firmenwerten, indem sie sich selbst durch einige Fragen klicken müssen. Auch wenn es generell kein klassisches Erklärvideo ist, bietet es durchaus einen guten Einblick, wie die Zukunft der Erklärvideos aussehen könnte.

Und wie entfalten Erklärvideos ihr volles Potenzial?

Damit das Erklärvideo aber auch wirklich zu einer Marketing-Wunderwaffe wird, muss es natürlich einige entscheidenden Kritikern erfüllen. Hier ist es unter anderem wichtig, genau zu analysieren, an wen sich das Erklärvideo richtet und welche konkrete Botschaft veranschaulicht werden soll. Einige Fragen, die du im Hinterkopf behalten kannst, sind Folgende:

  • Welches Ziel verfolge ich? Möchtest du einfach nur Brand Awareness schaffen, einen komplexen Prozess erläutern, oder mehr E-Mail Subscriber erhalten?
  • Wer ist die Zielgruppe? Damit das Video einen entscheidenden Mehrwert liefert, muss es auch den Pain Point des Kunden ansprechen. Heißt également, du musst genau wissen, wer die Zielgruppe ist, wie viel Hintergrundwissen bereitbesteht und welche Bedürfnisse sie hat.
  • Problème de Welches soll das Produkt lösen und inwiefern kannst du es in eine anschauliche und emotionale Geschichte verpacken? Nur durch eine fesselnde Récit mit geschlossenem Handlungsrahmen erfüllt ein Erklärvideo seinen Zweck.
  • Welche Stilart ist die richtige? Wie bereits erklärt, gibt es eine Vielzahl an Animationsrichtungen. Basierend auf den vorher festgelegten Zielen, dem Budget, der Zeit und Expertise solltest du sich für eine geeignete Stilrichtung entscheiden, die dein Thema bestmöglich inszeniert.

Natürlich reicht es nicht einfach auf einen Record Button zu drücken und auf ein atemberaubendes Endprodukt zu hoffen, welches die Conversions in die Höhe schießen lässt. Unabhängig davon, ob du mit einer Agentur kooperieren möchtest, oder dich lieber selbst an die Materie wagst, einige wichtige Elemente sollten in deinem Erklärer nicht fehlen:

  • Das Skript: Ein gut geschriebenes Skript ist die Grundvoraussetzung für ein erfolgreiches Erklärvideo und den weiteren Produktionsprozess. Innerhalb von etwa 90 Sekunden sollte es mit Hilfe von Storytelling die Pain Points der Kunden ansprechen und ihnen gleichzeitig die Lösung dafür, nämlich das Produkt oder die Leistung, präsentieren.
  • Charaktere: Charaktere schaffen eine emotionale Bindung zwischen dem Erzähler und dem Publikum. Je nach Art der Animation sind sie entweder per Hand gezeichnet oder computergeneriert (oder werden gespielt).
  • Voix off: Eine Erzählstimme ermöglicht es, selbst komplexe Sachverhalte nachvollziehbar und zugänglich zu machen. Auf professionelle Sprecher, die die Artikulation und Tonalität genau beherrschen sowie zum Markenimage passen, sollte nicht verzichtet werden.
  • Conception sonore: Musik und Sound aktivieren spezielle Neuronen im Gehirn, die sich auf unser Gefühlszentrum auswirken. Dadurch dienen musikalische Melodien als tragendes Element, um Emotionen zu erzeugen und bestimmte Botschaften zu betonen.

Fazit: Bereit für dein Erklärvideo?

Erklärvideos wecken Aufmerksamkeit, schaffen eine emotionale Bindung, ermöglichen es, deine Botschaft im Bewusstsein der Zielgruppe zu verankern und verleihen der Marke die notwendige Persönlichkeit – und das auch noch in vielerleenenenk

Damit ein Erklärvideo auch wirklich sein ganzes Marketing-Potenzial entfalten kann, sollte gerade das Marketing im Hintergrund stehen. Klingt verwirrend, gemeint ist aber, dass die Informationen in eine anschauliche und fesselnde Geschichte verpackt sein sollten und eben nicht als klassische Produktwerbung repräsentiert werden. Sonst verliert das Erklärvideo seine magische Wirkung.

Achte darauf, dass das Erklärvideo wirklich nur die relevantesten Produktinformationen in etwa 60 bis 120 Sekunden komprimiert und einen geschlossenen Handlungsrahmen aufweist. Definiere deine Ziele und Zielgruppe vorher genau und entscheide dich, je nach Komplexität des Themas, Produkts, Budgets und Company Images für eine passende Stilrichtung. Ein Erklärvideo mag ja ein aufwendiger Produktionsprozess sein – aber es lohnt sich. Video ist King – und das wird auch noch lange so bleiben.


Bibliographie:

Bellebaum, C., Thoma, P. et Daum, I., 2012. Neuropsychologie | Springerlink. Link.springer.com. Disponible à: [Accessed 18 June 2020] .



Publié le Catégories Inbound Marketing, Marketing AutomationLaisser un commentaire sur 🔵⚪🔴 Das Marketing-Potenzial von Erklärvideos | OnlineMarketing.de – Design Landing Page

🔵⚪🔴 Das Marketing-Potenzial von Erklärvideos | OnlineMarketing.de – Design Landing Page


Erklärvideos sind ein Trend im Contenu Marketing. Große, renommierte Unternehmen investieren in diese kurzen Powerclips sogar fünfstellige Beträge. Aber était genau verbirgt sich hinter der Zauberkraft von Erklärvideos? Ist der Hype gerechtfertigt? Und was kennzeichnet einen guten Erklärer? In diesem Artikel erfährst du, warum Erklärvideos solch effektive Marketingtools sind und welche Elemente ein Erklärvideo benötigt, um seine magische Wirkung zu entfalten.

Était sind Erklärvideos?

Falls du denkst, Erklärvideos sind schlichtweg Videos, die etwas erklären, hast du… nun ja eigentlich auch richtig geraten (zugegeben, so viel Interpretationsfähigkeit verlangt das gar nicht). Erklärvideos sind in der Tat Videos, die etwas Bestimmtes erklären. Aber lass mich das ein wenig genauer konkretisieren:

Ziel eines Erklärvideos ist es, Informationen über eine Marke, ein Produkt oder eine Dienstleistung auf unterhaltsame Art und Weise und in kurzer Zeit zusammenzufassen. So können selbst komplexe, trockene und langwierige Sachverhalte in Form einer spannenden Geschichte an die Zielgruppe vermittelt werden. Erklärvideos sind également Eine Art moderner Pitch, um das Publikum von einem Produkt oder einer Dienstleistung in etwa 60 bis 120 Sekunden zu überzeugen, ohne aber als aufdringliche Werbung wahrgenommen zu werden. Warum haben sich jedoch ausgerechnet Erklärvideos zu einem so wirkungsvollen Instrument in der Unternehmenskommunikation entwickelt?

Warum sind Erklärvideos so wirksam?

Dropbox konnte mit einem Erklärvideo über 24 Millionen Dollar an Umsatz generieren und fünf Millionen Neukunden gewinnen. CrazyEgg wiederum hat dank eines Erklärvideos die Conversion Taux um 64 Prozent gesteigert. Kein Wunder aussi, dass Erklärvideos als die Geheimwaffe im Content Marketing gelten. Schließlich sind das Zahlen, von denen wir alle nur träumen können. Doch était genau differenziert ein Erklärvideo von anderem Content?

Überleg einmal, wie vielen Inhalten bist du auf unterschiedlichen Distributionskanälen in den letzten sieben Tagen begegnet? Ist davon hängen geblieben était-il? Kannst du dich denn überhaupt an den ganzen Content erinnern? Im Internet scrollen wir meistens einige Sekunden hoch und runter, im Fernsehen schalten wir wie wild durch die Kanäle, auf Instagram schmieren wir einmal kurz über das Smartphone Display bis der Algorithmus unseren News-Feed aktualisiert.

Wir leben im Zeitalter der Reizüberflutung. Unsere Aufmerksamkeitsspanne beträgt heute lediglich acht Sekunden. Von allen Seiten werden wir mit Werbung und Content übersät. Inhalte, die nicht innerhalb von kürzester Zeit unsere Aufmerksamkeit wecken konnten, werden schlichtweg ignoriert. Warum sind aber gerade Vidéos zu wirkungsvoll?

Vereinfacht dargestellt, besteht ein Erklärvideo aus einer Geschichte und beweglichen Bildern. 50 Prozent unseres Gehirns sind an der Verwertung visueller Inhalte beteiligt, wobei sich 70 Prozent der Sinnesrezeptoren im Auge befinden. Aus diesem Grund verarbeitet das menschliche Gehirn Bilder 60.000 Mal schneller als textbasierte Informationen und speichert diese besser im Gedächtnis ab.

Conte wiederum aktiviert ganz andere Teile des Gehirns als analytische Fakten. Dadurch ermöglicht es nicht nur einen langanhaltenden Lerneffekt, sondern baut auch eine emotionale Bindung zum Publikum auf. Daher können wir uns mit einer Geschichte besser identifizieren, sie leichter verstehen und sie uns wiederum besser merken.

Ein bekanntes Beispiel liefert Panaroma9 mit dem IT-Man und beweist, dass selbst ein technisches und eher trockenes IT-Thema mit Hilfe von Pixel Art Animation in eine unterhaltsame Geschichte verpackt werden kann:

Durch die Kraft des Storytellings, der visuellen Elemente, der Erzählstimme und Musik aktivieren Erklärvideos mehrere Sinne beim Zuschauer, wecken innerhalb kürzester Zeit die Aufmerksamkeit und schaffen eine stärkere Bindung zwischen demkeikwek So viel zur wissenschaftlichen Begründung, warum Erklärvideos so viel Potenzial im Marketingbereich haben. Es gibt aber auch eine Reihe weiterer Gründe.

SEO et actions

Contenu vidéo et Google sind beste Freunde – zumindest könnte man fast davon ausgehen. Denn Unternehmensseiten mit eingebetteten Vidéos erscheinen mit einer 53 Mal höheren Wahrscheinlichkeit auf der ersten Google-Seite als Seiten mit reinem Textinhalt. Grund dafür ist die meist höhere Verweildauer der Nutzer auf Seiten mit Video Content. Dies suggeriert präferierten Contenu an Google und verschafft deiner Seite somit ein höheres Classement in der Suchmaschine.

Folgendes Lehrvideo von Tech Insider informiert die Zuschauer über die Tiefe des Ozeans:

Jetzt stell dir vor, du hättest all diese Fakten lediglich als Text vorliegen. Würdest du diesen überhaupt lesen? Damit das Erklärvideo auch wirklich dans Googles engere Kreise kommt, sollte es umfassend optimiert sein: Alt-Tags, Videobeschreibung, Titel und gegebenenfalls Links sollten nicht fehlen. Auch ein Appel à l’action etwa im Rahmen einer E-Mail-Subscribe-Liste oder eines Liens zur Webpage oder dem Boutique en ligne ist sinnvoll, um die Zuschauer zum weiteren Handeln zu animieren.

Mehr Conversions

91 Prozent der Verbraucher bestätigen, dass sie sich ein Erklärvideo anschauen, um mehr über ein bestimmtes Produkt zu erfahren und 96 Prozent aller Konsumenten behaupten, dass ein Video bei Kaufentscheidungen hilfreich sei. Pages de destination avec contenu vidéo verzeichnen sogar um etwa 80 Prozent höhere Conversions! Dans einer E-Mail steigt die Klickrate um sagenhafte 200 bis 300 Prozent, wenn Contenu vidéo enthalten ist. Viele Zahlen, eine Aussage: Erklärvideos sind absolu Power Weapons im Marketing.

Ein gutes Beispiel lieferte Dollar Shave Club im Jahr 2012: Mit viel Ironie und Humor ging das Video viral und hat dem Unternehmen in den ersten zwei Tagen nach der Veröffentlichung des Videos bereits über 12.000 Neukunden generiert. Heute zählt das Video bereits 26 Millionen Aufrufe.

Vielseitige Einsatzbereiche

Ganz anders als die meisten vielleicht vermuten würden, geht der Einsatzbereich von Erklärvideos weit über die Webpage und die sozialen Netzwerke hinaus. Erklärvideos bieten unzählige Einsatzorte, darunter beispielsweise Einführungen neuer Produkte oder Dienstleistungen, Fortbildungen, Rekrutierungen, Onboarding von neuen Mitarbeitern, interne Schulungen, während einer Präsentation oder als einer als einer Einfach überall, wo wir eine Botschaft mit Hilfe von visuell ansprechenden Inhalten im Bewusstsein der Zielgruppe verankern möchten, kommen Erklärvideos in Frage.

Das folgende Video ist im Rahmen einer Messeveranstaltung entstanden und sollte den nachhaltigen Recyclingvorgang von TPL demonstrieren. Das Video wurde in einer Endlosschleife abgespielt und konnte so vorbeigehenden Besuchern komplizierte Prozesse leicht verständlich vermitteln.

Viele Stilrichtungen

Für ein Erklärvideo gibt es eine Vielzahl an unterschiedlichen Animationsrichtungen. Je nach Company Image, Zielgruppe, Komplexität des Themas und des zur Verfügung stehenden Budgets kannst du ein Erklärvideo an deine individuellen Bedürfnisse anpassen. Zu den bekanntesten Stilarten gehören unter anderem die Animation 2D et 3D, Stop Motion, die Typografie, der Realfilm und die klassische Whiteboard Animation.

Wie wirkungsvoll und beeindruckend beispielsweise eine Animation 3D sein kann, beweist Tinder in einem innovativen Video durch die jahrhundertelangen Hürden bei der Suche nach der richtigen Partnerschaft.

Mit zunehmender Technisierung können wir uns mit Sicherheit in Zukunft auch auf spannende interaktive Formate wie zum Beispiel Interaktive Videos im Bereich von Erklärvideos freuen.

Im folgenden Rekrutierungsvideo von Deloitte erhalten Bewerber eine Übersicht zu den wichtigsten Firmenwerten, indem sie sich selbst durch einige Fragen klicken müssen. Auch wenn es generell kein klassisches Erklärvideo ist, bietet es durchaus einen guten Einblick, wie die Zukunft der Erklärvideos aussehen könnte.

Und wie entfalten Erklärvideos ihr volles Potenzial?

Damit das Erklärvideo aber auch wirklich zu einer Marketing-Wunderwaffe wird, muss es natürlich einige entscheidenden Kritikern erfüllen. Hier ist es unter anderem wichtig, genau zu analysieren, an wen sich das Erklärvideo richtet und welche konkrete Botschaft veranschaulicht werden soll. Einige Fragen, die du im Hinterkopf behalten kannst, sind Folgende:

  • Welches Ziel verfolge ich? Möchtest du einfach nur Brand Awareness schaffen, einen komplexen Prozess erläutern, oder mehr E-Mail Subscriber erhalten?
  • Wer ist die Zielgruppe? Damit das Video einen entscheidenden Mehrwert liefert, muss es auch den Pain Point des Kunden ansprechen. Heißt également, du musst genau wissen, wer die Zielgruppe ist, wie viel Hintergrundwissen bereitbesteht und welche Bedürfnisse sie hat.
  • Problème de Welches soll das Produkt lösen und inwiefern kannst du es in eine anschauliche und emotionale Geschichte verpacken? Nur durch eine fesselnde Récit mit geschlossenem Handlungsrahmen erfüllt ein Erklärvideo seinen Zweck.
  • Welche Stilart ist die richtige? Wie bereits erklärt, gibt es eine Vielzahl an Animationsrichtungen. Basierend auf den vorher festgelegten Zielen, dem Budget, der Zeit und Expertise solltest du sich für eine geeignete Stilrichtung entscheiden, die dein Thema bestmöglich inszeniert.

Natürlich reicht es nicht einfach auf einen Record Button zu drücken und auf ein atemberaubendes Endprodukt zu hoffen, welches die Conversions in die Höhe schießen lässt. Unabhängig davon, ob du mit einer Agentur kooperieren möchtest, oder dich lieber selbst an die Materie wagst, einige wichtige Elemente sollten in deinem Erklärer nicht fehlen:

  • Das Skript: Ein gut geschriebenes Skript ist die Grundvoraussetzung für ein erfolgreiches Erklärvideo und den weiteren Produktionsprozess. Innerhalb von etwa 90 Sekunden sollte es mit Hilfe von Storytelling die Pain Points der Kunden ansprechen und ihnen gleichzeitig die Lösung dafür, nämlich das Produkt oder die Leistung, präsentieren.
  • Charaktere: Charaktere schaffen eine emotionale Bindung zwischen dem Erzähler und dem Publikum. Je nach Art der Animation sind sie entweder per Hand gezeichnet oder computergeneriert (oder werden gespielt).
  • Voix off: Eine Erzählstimme ermöglicht es, selbst komplexe Sachverhalte nachvollziehbar und zugänglich zu machen. Auf professionelle Sprecher, die die Artikulation und Tonalität genau beherrschen sowie zum Markenimage passen, sollte nicht verzichtet werden.
  • Conception sonore: Musik und Sound aktivieren spezielle Neuronen im Gehirn, die sich auf unser Gefühlszentrum auswirken. Dadurch dienen musikalische Melodien als tragendes Element, um Emotionen zu erzeugen und bestimmte Botschaften zu betonen.

Fazit: Bereit für dein Erklärvideo?

Erklärvideos wecken Aufmerksamkeit, schaffen eine emotionale Bindung, ermöglichen es, deine Botschaft im Bewusstsein der Zielgruppe zu verankern und verleihen der Marke die notwendige Persönlichkeit – und das auch noch in vielerleenenenk

Damit ein Erklärvideo auch wirklich sein ganzes Marketing-Potenzial entfalten kann, sollte gerade das Marketing im Hintergrund stehen. Klingt verwirrend, gemeint ist aber, dass die Informationen in eine anschauliche und fesselnde Geschichte verpackt sein sollten und eben nicht als klassische Produktwerbung repräsentiert werden. Sonst verliert das Erklärvideo seine magische Wirkung.

Achte darauf, dass das Erklärvideo wirklich nur die relevantesten Produktinformationen in etwa 60 bis 120 Sekunden komprimiert und einen geschlossenen Handlungsrahmen aufweist. Definiere deine Ziele und Zielgruppe vorher genau und entscheide dich, je nach Komplexität des Themas, Produkts, Budgets und Company Images für eine passende Stilrichtung. Ein Erklärvideo mag ja ein aufwendiger Produktionsprozess sein – aber es lohnt sich. Video ist King – und das wird auch noch lange so bleiben.


Bibliographie:

Bellebaum, C., Thoma, P. et Daum, I., 2012. Neuropsychologie | Springerlink. Link.springer.com. Disponible à: [Accessed 18 June 2020] .



Publié le Catégories Inbound Marketing, Marketing AutomationLaisser un commentaire sur 🔵⚪🔴 Das Marketing-Potenzial von Erklärvideos | OnlineMarketing.de – Design Landing Page

🔵⚪🔴 Top 40 Web Tools In 2020 For Freelancers, Designers, and Developers – Landing Page


We were curious to find out which are the very top 40 web tools in 2020 for freelancers, designers, and developers.

To find out, we did the following:

  • Interviews with hundreds of freelancers, designers, and developers.
  • Searched the internet to find out the stats (sales and traffic) and compared them.
  • Looked on forums and on the web for what are people saying.
  • Conducted a survey on Facebook where people voted in each niche, the tool they use.

We were shocked that many people told us about Taskade (we knew nothing about it and we know the tools market very well), a new tool for real-time collaboration for remote teams which is very powerful, yet free to use. We didn’t include in this article because we will do a full review about it. After a few hours of tests, it seems that Taskade will be the next Tesla in its niche.

What niches are covered:

  • Time-tracking software
  • WordPress themes and plugins
  • Shops templates
  • Web development services
  • Font identification
  • Invoicing software
  • Much more

Let’s start.

Design and development just like many other profession fields come with theis own set of difficulties for practitioners. They always has to stay productive to meet deadlines. Moreover, they have to explain so often why the work on the project took as much as it did and why clients have to pay the price as it stands.

actiTIME can assist designers and developers in resolving these and many other problems. As a high-quality timesheet tool, it can be used to monitor hours spent on projects and tasks. Also, the tool collects data on billable time and helps generating professionally looking invoices. 

actiTIME lets users foster greater process transparency by following these easy steps: 

  • Create a project and add as many tasks to it as you wish.
  • Track time for each of these tasks individually. 
  • Leave comments for every time tracking entry in the timesheet to clarify what you’ve done during the day. 

By doing so, you can obtain a comprehensive picture of your progress and all the elements involved in the work on projects. actiTIME will enable you to dig into your productivity trends and help you explicitly justify both the timelines and the price of your design services.

Two other points in favor of actiTIME are its user-friendly interface and flexible configuration. Besides, it’s very affordable – while large and medium-sized teams can purchase the tool at a relatively low price, the small ones and single users can implement it at no charge. Sign up for a free actiTIME trial and bring your productivity to the next level. 

2. WhatFontIs – Best font finder

Whenever you browse the web and you see a font that you like, identify it for free with WhatFontIs, and try it on your website, or in your marketing materials. Even if you find out that the font is expensive, WhatFontIs will help you with over 60 free and paid font alternatives, you have big chances to get a similar font that is free.

WhatFontIs has a huge database of over 600k indexed fonts and it is the only system that identifies both free and paid fonts, including Google fonts.

Use it to identify fonts, and to create your own font collection for your projects.

With Total you can create any kind of WordPress website: personal, business, blog, shop, portfolio, photography, creative, and others, having everything you need included.

In the package, you will get 40+ demos that you can install with 1-click, 4 premium plugins: Visual Page Builder, Templatera, Slider Revolution, and LayerSlider, 500+ styling options, 80+ builder modules, and even more.

Total is the most complete and flexbile WordPress theme in the market, by far.

Get Total for $59 and you won’t spend a cent more to create websites that stand out of the crowd.

Xfive will create you a high-quality, fast-load, and quick converting BigCommerce, Shopify, Shopify Plus or WooCommerce store. All the developers that work at Xfive are mid or senior, all of them are certified, and the whole team is taking regularly courses.

For your store you need much more than the right products with great prices, you also need the “store” – the design, the navigation, the payment processors, and everything else.

You take care of your products and prices, and let Xfive do the rest for you.

Filled with tens of thousands of premium website themes, apps, plugins, codes, PHP scripts, and even free stuff, Codester is a huge marketplace used by both professional and newbie designers, developers, marketers, and online entrepreneurs.

Take a look at Codester.

6. UPQODE – Nashville Web Development Agency

Since 2015, UPQODE has established itself as one of the most important web-design agencies in Nashville.

Based in Tennessee, it has worked with over 400 happy customers and in 2019 it was ranked as the 2nd best agency by TechReviewer. They specialize in building custom, responsive websites that are easy to manage.

They also offer digital marketing solutions such as SEO, conversion optimization, and social media ads.

You don’t spend thousands of dollars to bring your Magento store to the next level from all points of view.

Swissuplabs will help you with 41 Magento 2 extensions and 46 Magento 1 modules that will quickly supercharge.

Make your Magento store unique and get it out of the crowd.

Why create from 0 when you can easily start from a theme or element created by the famous Creative Tim professional team? These guys are addicted to what they do, and they are doing it awesome.

Get the best UI Kits, admin & dashboard templates, and different elements from Creative Tim. Everything is built on top of Bootstrap, Angular, React, and Vue.js.

To create and launch outstanding products you need much more than an idea and the right team, you also need a powerful prioritization and roadmap tool. With this you will be helped by airfocus, a super popular solution among thousands of product teams and companies (Nike, Decathlon, Shell, and many others).

Start a free trial, it is the best way to see how airfocus works.

Goodiewebsite helps designers that are looking for reliable web development partners, and business owners that need to amplify their online presence with simple websites, including WordPress.

Use this platform that is guaranteed by the famous Xfive, a professional web development company that is on the market since 2005.

Most freelancers use Bonsai suite of software as this is the best for this community.

With Bonsai, you can automate invoices, you can create contracts and proposals, you can track time, and you even have dedicated invoices templates for marketers, web designers, web developers, photographers, etc.

Start free.

MailMunch will help you create unlimited forms and landing pages, and quickly grow your conversions (by up to 400%) and your email subscriber list.

It is simple to use, the dashboard is intuitive, the drag-and-drop builder is fast, and you will find included gorgeous themes to start with.

Capture leads from multiple forms in the same time, for your online business with MailMunch.

Have you ever wanted your own email editor and page builder? Unlayer is a plug-and-play software you can embed right away on your website and let customers create superb emails and engaging landing pages, directly from your website.

The builder has included gorgeous themes and the drag-and-drop builder is intuitive and quick.

See how it works.

Do you know that websites that have schema markups rank higher in search engines and get more traffic with the existing content?

There is a quick way to add all the schema markups to your website, even it is a very large one.

Use Schema Pro, the most popular solution for WordPress.

Get your website out of the crowd and place it in the front.

Whenever you want to find out complete information about a theme, plugin, or you just want some tips and tricks for WooCommerce, Shopify, WordPress, Joomla, and SEO, visit CollectiveRay.

This resource website is used by tons of small business owners and designers for its expert info.

With XSTORE you can build impressive eCommerce stores that stand out of the crowd and that convert with ease.

The theme comes loaded with 7 premium plugin worth $304 and with a massive 90+ gorgeous store demos.

XSTORE is only $29 and the small price does not reflect the quality of this complete theme.

Created by an automation expert that also built the famous Content Snare platform, Zapier Mastery is a super course that will teach you everything you need to know about business automation.

This skill will help you quickly scale your business and get back your free time.

The course is super easy to follow and understand, you will love it.

Controlio is a popular computer monitoring software used by thousands of companies, including Fortune 500 huge corporations. Using it, your company will be more secured and you will increase teams productivity.

Get a demo and see how it works.

Do you know that articles that have a table of content are getting more traffic and are more shared? Everybody loves such articles because you see the structure of them before reading them, and because you can easily navigate (with 1-click) to a certain part of the article, without scrolling down.

To quickly add tables of contents to your articles, use Heroic Table of Contents, the most popular free to use WordPress plugin.

Mobirise is a powerful and complete offline website builder that is loaded with a massive 3,000 awesome website templates, and tons of elements.

Start from scratch or by using a theme, both ways are quick and simple.

You want your WordPress website to rank higher and get more traffic from the existing content? With Rank Math SEO plugin, you will obtain both, for free.

Get Rank Math, after a basic configuration, it runs by itself, bringing your website to the next level.

22. Vector Creator

If you are not an illustrator, it may be a challenge to get custom images that won’t cost a fortune and will tell your specific story. To solve the issue, check Vector Creator, a free tool that allows creators to make striking illustrations right in their browser. No design experience is required to use the tool: 3,000+ elements in 12 styles are ready to spice up your UI or social media

WrapPixel will help you with admin and dashboard templates, with UI kits, and huge bundles heavily discounted. They offer high-quality products built on top of Bootstrap, Angular, React, and Vue.js.

Browse WrapPixel to see what they have for you.

uKit is a comprehensive tool for small business owners, entrepreneurs, freelancers and merchants. It offers a fast and simple way to online recognition. With more than 350 layouts, users will choose the one relevant to their field. No manual setup is necessary. You have all required tools already installed -From simple contact forms, buttons, and icons to integration with MailChimp, Google Analytics or Ecwid.

uCalc delivers advanced flexibility in terms of creating price calculators for websites. Either you are focused mainly on mobile audience or want to acquire desktop users, the software helps to create responsive elements with no technical skills. Simply copy and paste the calculator code to add it to the page you need. Templates are compatible with some major CMS and website builders.

The opportunities are endless outside of a single device.

Escape the shackles and collect data from all devices, including web, mobile, and offline data.

Customers interact with your brand on a plethora of channels with an ever-increasing number of devices – which makes collecting data from anywhere a necessity.

FoxMetrics allows you to integrate data from all sources to analyze customers’ journey across various channels efficiently.

Have you ever wondered how professional marketers, online entrepreneurs, and expert designers create engaging quizzes, forms, and surveys?

They use Opinion Stage, the most popular quiz maker on the market. The platform is filled with tons of themes and elements, and the intuitive editor will help you customize everything.

SiteBuilders.PRO is a top choice for users, who have decided to switch from one platform to another yet lack skills, experience or time to do that independently. The company offers the best pricing policy in the market as they set fixed costs for the project transfer. When working on project migration, the experts try their best to move all the content entities along with domain name. They ensure 100% design replication and make it possible to focus on further website promotion, if required.

Online fashion stores get huge traffic and Shella will help you bring your shop to the next level.

This Shopify theme is dedicated to the fashion industry, loading super-fast, and having tons of gorgeous elements, designs, and styles.

Make your website stand out of the crowd with Shella.

Smooth, hassle-free and safe website migration is often impossible without professional assistance. WordPressToWix.PRO is a trusted team of web designers, who are competent in the niche and know all the must-have steps and nuances of the project transfer process. They will attentively explore your project, paying special attention to details and its special parameters. This helps them transfer your website content along with the domain name in the best way possible.  

stepFORM is a flexible visual editor designed for business and eCommerce needs. The service helps to improve user satisfaction with the help of custom forms, surveys, quizzes, price calculators, and other elements that help to keep the audience engaged. The main advantage is that anyone can create a form in minutes and add it to any website despite the software or share link directly.

InvoiceBerry is a simple to use invoicing software, helping you with the basic needs of freelancers and small companies.

Use it to create fully customized invoices, to track expenses and payments, to create reports, and much more.

Start a free trial.

Wokiee is a complete design tool that will help you create an engaging and converting online store that stands out of the crowd.

It comes loaded with tons of beautiful designs, elements, and styles, and the editor is intuitive and easy to use.

Pixpa is a simple to use, yet powerful and feature rich website builder that you can use to create all-in-one websites: a store, a blog, and a client gallery.

You will find included beautiful themes and an intuitive drag-and-drop builder.

Sign up free.

pCloudy is used by over 100k users from all kind of companies (Philips, Honeywell, Jio), for mobile application testing. This advanced platform supports all kind of tests (manual, automated, autonomous, etc.) and it is easy to use.

Start a free trial to see how it works.

If you want the best stock photos for your projects, take a look at PxBee. This website has a huge database of over 60 million stock photos, all of them being made by top photographers from all over the world. Here you can stunning black background images and anything you need.

Astra is the fastest growing theme of all time that you can use to create any kind of website: personal, business, one-page, portfolio, etc.

It has included everything you need, take a look.

Brizy is a highly popular website builder among creative persons that want unique websites.

It uses clean and lightweight code, making your website and landing page load quick. That means more traffic and higher ranking in search engines.

Find out more about Brizy.

You want to create an online store that is engaging and converting, but you don’t have any experience in eCommerce? No problem, Hongo is a multipurpose WooCommerce theme that you can use right away for any kind of store you want to do.

40. MystikAstrology & Esoteric Horoscope WordPress Theme

Do you need to create horoscopes-related websites? Then take a closer look at the Mystik WordPress theme. This is a visually stunning and multi-functional WordPress solution apt for astrology and esoteric projects. It includes a bunch of inner pages to let you launch a usable and informative web resource. The theme also includes a selection of 5 homepage demos. Choose any and import it to your site with a single click. Moreover, you do not need to have any special design or coding skills to work with the theme. All types of changes and modifications can be applied with the Elementor page builder.

RumbleTalk will add a moderated chat for Q&A and live events on your websites, in seconds, without requesting you any experience or coding skills.

Get a free chat right now.

42. HelionPersonal Creative Portfolio WordPress Theme + Store

Launch the most creative website on the WEB with the Helion theme. This is a feature-rich solution for photographers that is powered by high-quality HTML5 and CSS3 code. The theme is optimized for SEO that allows you to drag more quality traffic. It is responsive and Retina-ready, so the content adapts to all devices regardless of the screen size. 

With this theme, you can achieve a fully unique look, using the theme options panels, changing color settings, picking creative fonts, changing header and footer layouts. Buy the Helion theme if you appreciate quality and functionality. 

Zento is the next big thing is eCommerce, being a super advanced platform built on top of the strong foundation of Magento.

If you want the best platform so you can just focus on your shop activity, and not on other things, then Zento is perfect for you.

Find out more about Zento.

44. PriderLGBT & Gay Rights Festival WordPress Theme + Bar

Save both time and money on the launch of the human rights website. Using ready-made WordPress themes like Prider, you get an all-inclusive set of tools and layout styles that are needed to launch a website out-of-the-box. Prider contains a collection of multi-concept homepage styles and a bunch of layout options. It’s easy to apply changes to the theme in the drag-and-drop mode of the Elemrntor page builder. You may also feel free to modify any element of your site with the built-in theme customization options. Whenever you decide to add some extra features to your site, it will be easy to achieve thanks to the theme’s compatibility with all the major plugins and extensions in the WordPress community. For example, it works seamlessly with Slider Revolution, Essential Grid, Contact Form 7, MailChimp, and more.

Abstract is a super popular place that will help you powerful free API keys that you can use for:

  • To detect the gender of a name
  • Get holidays from any country
  • Get a screenshot of any URL
  • Geolocate any IP worldwide

Use abstract to automate your work.

Conclusions

For sure this article is missing some awesome tools, like Taskade – the free tool for real-time collaboration for remote teams that I mentioned about in the introduction of this article.

Let us know what other tools should be tested and reviewed.

Each share of the article is highly appreciated.

Publié le Catégories Inbound Marketing, Marketing AutomationLaisser un commentaire sur 🔵⚪🔴 Top 40 Web Tools In 2020 For Freelancers, Designers, and Developers – Landing Page

🔵⚪🔴 Rethink Your Web site: An Introduction to a Shopper Working experience System – Landing Page


It’s time to alter your way of imagining. Your web site and its information administration process (CMS) is more than material. It can have an effect on the working experience for your buyers (and any one interacting with your brand name). When you see this, you will begin to see your website in a new light.

A robust CMS coupled with a effective CRM brings it all alongside one another to build a Buyer Experience Platform.

Reframing Your Internet site and CRM as Operations

Initially, a notice. The resource we do the job with is HubSpot. Considerably of what this article covers lives in HubSpot. Nevertheless, tools are just instruments. They are interchangeable. The crucial concept below is the technique and attitude.

It is time to go beyond the plan that a CMS only hosts your written content.

Much too normally we put CMS into a simplified bucket. This incorporates information management platforms like WordPress, Shopify, Squarespace, HubSpot and other folks. These instruments can be so substantially additional than written content managers when we reframe their intent and place them jointly with others resources.

When we believe of a shopper working experience platform, we have to rethink how all the components come collectively.

Pair your CMS with your CRM, then insert in all your details to operate together so you can create an experience for your prospects, companions, potential customers and web-site viewers.

Picture your get in touch with relationship administration system doing work in conjunction with your written content to build personalized activities for each and every interaction with your brand.

When your merge CMS + CRM together, as HubSpot will allow you to do, you have an prospect to build this purchaser working experience platform.

You really don’t just get it by default there is a good deal of concept at the rear of it. There is a great deal of approach driving it. Go from contemplating your internet site or your CMS as the centre of your marketing to creating your consumer working experience system (CMS+CRM) the middle of your overall firm, your complete enterprise.

It’s a pivotal change, which entirely reframes the discussion. It also reframes the utility of the tool so it’s no for a longer time marketing charge. It is really far more of an operational financial commitment.

The Evolution of HubSpot CMS Hub

Let us appear at how we acquired in this article right now with the HubSpot CMS Hub and how it performs a significant aspect in building a shopper expertise platform for your small business.

As HubSpot has developed more than the a long time, they’ve labored to transform to entire world of marketing. As they included features and the instrument grew from a straightforward blog site and landing page instrument to incorporate product sales tools like make contact with info and much more, they observed the possibility to reframe the content management program dialogue.

The Content material Optimization Technique (COS) was born out of this conversation. But using on WordPress at the time did not operate out properly. Even though the COS time period did not make waves like inbound marketing did, it did help force the thought that the CMS could be much more.

In 2020 HubSpot released their up to date and upgraded CMS and named it the CMS Hub. Now with the CMS Hub, Revenue Hub and Assistance Hub working alongside one another, you all the applications accessible to develop a purchaser encounter platform.

The Evolution of the Web page

New media echoes previous media right until it grows up. When internet sites introduced, the broad vast majority of websites had been simply electronic copies of printed brochures.

A few many years later, the greatest big difference is that these glorified brochures have equipment to seize qualified prospects. There is a area for your web site articles and solution pages. That’s basically achievement in a CMS position of perspective.

Certain, the HubSpot CMS from that angle is really astounding because you have clever written content and you can hold monitor of the analytics and almost everything.

But we have a tendency to just place items into silos. We see the web-site as a marketing purpose (a glorified brochure) when many instances ignoring it for profits and service. There’s even now a good deal of space to grow.

How do we improve? We consider you really should provide it into operations.

Your Website as an Functions Resource

At Impulse Innovative, we introduced our possess “new web page,” leveraging all of HubSpot’s CMS functions. We’ve designed our very own model one of the buyer experience system it is an finish-to-finish alternative.

We have moved into contemplating of the website as a Buyer Practical experience System it is an operations resource.

Of class as an close-to-close option it is not a very simple out of the box item. It’s complicated. There are heaps of bells and whistles that make it perform. Our crew place a whole lot of hours into it. But the notion is at the conclude of the working day, it results in an easy consumer knowledge.

So… why is the consumer encounter platform—the website—part of Operations?

In a company we usually purchase these technologies tools to address a course of action. Then we we determine a procedure so that our workforce has standard functioning processes (SOP).

Marketing has a regular operating procedure. Product sales has a common operating method gross sales process. Services has an onboarding procedure. There are even procedures for delivery of merchandise or providers and even a renewal method.

All these procedures are incredibly fragmented. The issue with that is then we increase one more layer of complexity to it, intended to make it easier for the individuals in those procedures. 🤯

Does this audio acquainted? You may well have a chat resource, but that chat instrument is only utilised for marketing. Then we have the CMS. And then we want them to be ready to log in and see help. So then we have like a thing like Zendesk. And then we have a tool to enable with email automation for shopper service. So we’ve received that resource they pay out with Stripe. So now there’s a Stripe app and login.

When we assume about it, at the stop of the customer encounter, how quite a few emails are you sending them? How many logins do they have to have? How quite a few passwords do they have to control? And how a lot of people today do they have to converse to? It’s this just barrage of distinct issues, and none of it is essentially seeking to go in the exact same direction.

A Serious-Planet Instance from the Impulse Artistic Group

We assessed this at Impulse Creative. We’re a HubSpot Diamond Remedies Spouse. Not only are we a spouse, but our enterprise really does operate on HubSpot. And however we still have all these other applications like billing. It is a soreness. That was a person of the areas we seemed at.

With the present-day condition of almost everything in mid-2020, we were hoping to determine out how we make items far more effective, and Remington had this detail go by way of his head: “How do we decrease the hard work on our close and enhance the client encounter?”

Here’s the case in point. We have an onboarding approach for just one of our distributors. That approach is a 90 working day time body. We looked into our HubSpot analytics at all the people that contact that account. We observed virtually 300 e-mail more than a 90 day time period.

Investigating individuals e-mail, Remington located them to be everything from “Hey, just required you to know we acquired a assembly coming up,” or “Did you get a possibility to seem at do these factors?” to customers requesting things like, “Hey, can I get a copy of that recording?”

When you have 4 or 5 folks on the customer facet and four or five men and women on the agency facet, that instantly gets to be a barrage of e-mail.

Consider of how several minutes it took to create all those.

Feel of all the different potential areas you could invest those minutes.

Recommended For You Webcast, July 1st: Marketing Through a Crisis: Pivoting Your Marketing Messages and Method in 2020
Register Now

To be distinct, not a person shopper complained about the number of e-mail they acquired. They weren’t essentially disappointed. It was just one of these points that we just understood that various individuals in an onboarding approach weren’t executing the way that we’d like them to. They weren’t hitting the plans that we all agreed to in the starting of the onboarding. And they weren’t finding in which they need to go pretty much on a instruction standpoint.

And so we commenced by questioning anything. We went by and we appeared at it by the lens that we’re asking them to do much too considerably at a time. We understood how lots of other directions we’re pulling them.

It was time to align the vectors.

So we created out a dashboard and put in what we affectionately get in touch with the pizza tracker—thank you Domino’s.

The dashboard will clearly show you exactly where you stand with onboarding. For occasion you are going to know how male meetings you have left and see what you will need to do for the subsequent conference. You’ll uncover excess sources centered on the context of what your ambitions are.

And so we just answered all the thoughts all the way down to the incredibly initial issue you require to do is book your original conference.

The greatest portion on the interior facet? Instantly, some actually astounding issues happened: We experienced inside use of the CRM with all of the items that were being now purchaser facing, with no becoming asked for.

Now our group is utilizing the CRM, the client receives the facts they need and simply because the information arrives straight from the CRM we can demonstrate the facts on the standing of in which points are all hosted 100% on the CMS.

It is an operationalized Shopper Encounter Platform.

And it all came jointly in about four months. Not months. Weeks.

Practical experience Your Possess End-to-End Client Experience

When thinking about this conclude-to-end expertise, we want to imagine about it all the way by.

It is no longer sales and marketing and provider individually. It’s now Profits Functions: Creating a basis in your business that lets for you to serve your shoppers and your prospective clients (due to the fact don’t forget, they’re not our consumers but).

Our mate Doug Davidoff, from Consider Organization Progress, talks about the point that there is a change amongst challenging and complex.

Difficult is tricky to use. Intricate implies it took a whole lot of considered, or it takes a great deal of assumed to establish.

What we need to have to do when we imagine about this consumer working experience system is it is going to be a elaborate build out. There is gonna be a lot of bells and whistles and a lot of issues that have to be dealt with. But it can’t be difficult. It has to come to feel pretty simple to the user, and user in most each and every case is likely to be the purchaser.

From the starting all the way as a result of the journey, this is an finish-to-end CX scenario.

And no subject your company dimensions, shopper knowledge is gigantic.

Bear in mind in our case in point, there have been a ton of items. We had 300 e-mail in that a single phase of our enterprise for that complete practical experience. It took time to study by and understand and see no matter if that is this normal or is this an outlier.

But given that you treatment about your purchaser expertise, you’ll have to have to pay back interest to it. You require to encounter it.

A person suggestion is to go as a result of the procedure. Invest in your individual merchandise or company. Or probably for you it is anything like likely as a result of an audit, like we did.

Written content Experience and #OneForm

We’ve talked about this on prior podcast episodes of Wayfinding Advancement and other content material, but we’re extremely excited about taking on content working experience for our web page viewers and the #oneform plan.

There is been, around the many years, a shift to give absent all of your content material. At times it’s been behind a sort. Other periods, like with pillar web pages, you basically give it all away.

We questioned the dilemma, “Just since the customer does not want to fill out a sort, are they truly additional energized about the fact that they get 10,000 words on 1 web site?” We weren’t guaranteed that was the situation.

As well as, we questioned irrespective of whether a speak to needed to be adopted up by sales just about every solitary time that they fill out a sort. Almost certainly not.

This goes again to that expertise, precisely in regards to information. So the #oneform imagined for us was you fill out just one type, 1 time. Then from there, if we know who you are, you never have to fill out a variety ever once again.

When we imagine about the internet site, with the CMS as the heart of your marketing, which is achievable with HubSpot sensible articles. You can select to essentially just have submit buttons that are not definitely sorts, simply because the info is recognized.

One more layer to think about in the client experience is how they are interacting with your written content on distinct devices and what that does to the #oneform knowledge.

Feel about how another person comes into your digital globe. They may be on a laptop or desk top rated at initial. Probably another person fills out a lead form or an individual fills out a chat and then we know who they are. But then they go absent and arrive again afterwards. But it’s not on the very same system.

Maybe they’ve remaining the business and now at house while building supper they are seeking for a rapid FAQ. On their mobile phone.

Very few of us go via a getting method or investigate and only use one particular system.

With this multi-platform practical experience, you’ll deal with a problem: Cookies. The dilemma with cookies is you can clear them or you can or you can use a distinct unit.

We’ve observed that what’s doing the job correct now is leaning into a membership internet site condition. Which You can do with a Shopper Encounter System that ties your info all collectively.

HubSpot’s CMS Hub Company has membership operation and ties into a get in touch with database, which makes it possible for for a lot of that exact things. It also is the spine for the entire buyer encounter system that we’re conversing about.

Getting Ready to Explore the CMS and CX System from Various Details of Watch

The golden egg of CX is facts. When you can take care of your details nicely with a single singular real truth, you’re completely ready for a stellar prospects expertise platform approach.

You can not make this castle on the sand of many spreadsheets, disconnected techniques and the hope that it’ll all perform together.

You have to create it on the bedrock of a technique that manages the facts with a potent system.

You can solve some speak to administration challenges with a spreadsheet, yes. You are going to likely have several glitches. But when you multiply data fields, disconnected spreadsheets and persons on your group, it’s now a a great deal larger situation. Which in turn knocks your CX strategy down.

What if you have 5 spreadsheets just for onboarding, all for different features? And you use the CMS or CRM. All of a sudden now it’s like, “Wait, what? Why do we Why are we undertaking this?”

The response is just about always due to the fact you couldn’t do it in a single procedure. We propose the true solution is simply because it is easier to do it in this process than it is to think about putting it in that method.

The actuality is that considering that 2012 we have worked in HubSpot and we have not run into a trouble that we just can’t fix with HubSpot.

This is why creating a Consumer Knowledge Platform in HubSpot has grow to be our North Star.

Want to know much more about what this appears to be like? Stay with this sequence to take a look at CXP from the marketing, profits and services views plus how it all will come with each other.




Publié le Catégories Inbound Marketing, Marketing AutomationLaisser un commentaire sur 🔵⚪🔴 Rethink Your Web site: An Introduction to a Shopper Working experience System – Landing Page

🔵⚪🔴 9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds – Landing Page


mind reading landing page that is high converting

So you’ve decided to create a landing page to promote your new product or service.

But how do you know if your landing page will convince your readers to convert?

There are a number of things you can do to ensure your readers are enticed by your landing page and want to know more information.

In this post, we’re going to figure out exactly what you need to do to produce a mind-reading landing page. But first, let’s start with the basics.

What is a landing page?

Before you create a landing page, you need to understand exactly what it is.

A landing page is a dedicated web page, often called a squeeze or splash page. The objective is to collect your visitor’s data through a lead capture form.

You might use a landing page to give away a free e-book, webinar, or course in exchange for your audience signing up for your email list.

Or maybe you collect emails before launching your new website.

The best part about a landing page is that it’s only one page.

It’s one page you need to optimize.

Why, then, do so many people make mistakes with their landing pages?

And why do so many people struggle to convert their customers?

A well-crafted landing page will enable you to target a specific audience, create a compelling message, and increase conversions.

But what goes into creating an effective one?

What makes some landing pages successful and some fall flat on their face?

It all comes down to whether you know your audience or not.

Those who know their audience will be able to create the right messaging, hold their audience’s attention, and come up with a mind-reading landing page.

But just how do you do that?

Let’s find out.

1. Create a persona

It all begins with creating your ideal persona. When you know who you’re targeting, you will be better equipped to create a landing page that resonates with them.

Your personas should be your ideal target audience. After all, if the right people aren’t visiting your landing page, you will never convert in the first place.

Your personas should include demographic information like where they live, their ages, and their genders.

But they should go further than that.

If you want to create a mind-reading landing page, you need to know what inspires your ideal personas and what they hope to achieve.

You must find out their opinions and how they feel towards specific ideas.

When you do this, you’ll able to position your offer to them so that it’s irresistible.

Buffer uses personas to connect with their target customers.

Screen Shot 2017 09 20 at 13.57.16

Using the information they’ve put together here, they will have a greater understanding of how to create their landing page.

You want to increase your chance of conversion, so don’t try to make your landing page appeal to absolutely everyone.

Instead, use the data in your personas to produce highly-targeted landing pages that speak to a specific group of people.

You only have a few moments to grab your visitor’s attention. And in those short few moments, they’ll decide whether or not they want to convert.

2. Present the offer

The reason landing pages are so effective is that they isolate the action.

There shouldn’t be a menu or other links on the landing page. It should all guide the visitor toward completing the action you want them to take.

Distracting them with multiple options is a surefire way to confuse them. Your conversion rate will suffer.

Do not give your visitors a choice. Make it clear what you want them to do.

The only option they should have is to convert or not to convert, like in this example from GeicoScreen Shot 2017 09 15 at 16.12.02

The clear landing page means that whoever lands on the page only has one option. Enter their zip code or not.

But just making the chosen action clear isn’t enough to ensure that your visitors convert.

You need to create an offer that resonates with them enough to take the action.

Think about it. A landing page that asks its users to sign up for the newsletter in exchange for nothing isn’t going to convert very well.

Why?

Because there’s no incentive. Why should your visitor do anything for you without getting something in return?

And no, your newsletter alone is not enough of an incentive.

But creating a compelling offer doesn’t have to be a complicated task. You just need to provide your audience something they actually want.

Autopilot knows their readers would be interested in growing revenue with Instapage, so a replay of the webinar would be beneficial to them.

Screen Shot 2017 09 15 at 16.13.29

This is a good example of a strong offer.

If you already have a landing page that you’re looking to improve, ask yourself whether or not as a visitor you would take the desired action.

If the answer is no, then there are changes you need to make.

If you’re struggling to create an offer, but you know you want to build your email list with a landing page, then look at your most popular piece of content.

We can see here that the most popular piece of content on my blog is [enter content].

If you were to offer this content as a downloadable PDF or checklist, people would be likely to give you their email address in exchange.

Why?

Because you already know it performs well. You have proof there’s a need for it.

Here, the hard work is done for you. Find a popular piece of content, find a way to repackage it as a downloadable piece, and offer it to your audience.

But what if your landing page isn’t for an e-book, checklist, or downloadable PDF?

Think about other ways you can provide value to your audience.

3. Write the headline

Once you’ve got your offer down, you need to start working on the headline. The headline must be captivating.

It’s usually the first thing your visitor will see, so you need to perfect it.

The headline is often the deciding factor of whether or not a visitor will convert. And you only have one real opportunity to make it work.

Your headline should be driven by the benefits. You need to outline exactly what will happen to the visitor once they take your desired action.

Capital One makes use of both a heading a subheading to get their point across:

Screen Shot 2017 09 20 at 14.10.15

They know people who are interested in their service are going to want to have their business in order, so they position their offer in that sequence.

Salesforce has a clear headline and message:

Screen Shot 2017 09 20 at 14.01.23

This headline is great because it grabs the audience’s attention. They’re immediately drawn to it. Visitors automatically know what will happen if they fill in the form on the right.

Joanna Wiebe of Copy Hackers says if you’re struggling to find the right words, then look at the language your audience uses.

Why is this effective?

Because if you use your audience’s own language in your headline, it will resonate better with them.

After the headline, you’re likely going to use a subheading.

This is another opportunity to mention the benefits. It’s for people who were compelled by the headline but need some more convincing.

It gives you another chance to keep their attention and draw them closer to your call to action.

4. Create the copy

Good copy sells. You know that.  It’s why some companies pay copywriters thousands to put words on a page.

But it’s not as easy as just writing words on a page. They have to mean something to your target customer.

As we mentioned with the headline, if you’re struggling to find words, then utilize the language your prospects use.

Your copy is there as a tool to help you get your point and message across and increase the chance of conversion.

It all begins with finding the sweet spot for the right amount of copy. Write too little and you won’t have enough words to get your point across. But write too much and the page will become overwhelming.

However, just saying “find the sweet spot” doesn’t help you.

In general terms, the amount you write depends on the offer. For things that need a lot of explaining and persuading, you’re going to need more copy.

For things that require the prospect to provide you with more than just their email address, i.e. when they are making a purchase, you are naturally going to need to use additional copy to ensure all the necessary details are there.

When it comes to actually writing your copy, you should mirror your brand’s style.

Keep in mind that it’s not about you. It’s about the customer, so the phrasing you use should be customer-centric and focus on them.

Evernote personalizes their landing page copy by avoiding using words like “we” or “our” and instead opts for words like “your” and “you”:
Screen Shot 2017 09 20 at 14.11.57


These words highlight to your prospects that the main reason for this landing page (and your business) is to help them solve their problems.

5. Use visual aids

Like we said, your landing page is only one page, so everything should be there for a reason and have a purpose. The same rule applies to any images or videos you use.

When you’re adding images to your landing page, you should utilize ones that help your visitors visualize their life after they’ve taken your action.

Airbnb is a business that focuses on people. So it makes sense that they should use images of people on their landing page:  Screen Shot 2017 09 15 at 16.23.39

They want their users to feel accomplished and happy if they sign up as an Airbnb host, so they include an image of a woman smiling.

For anyone thinking about signing up for the Airbnb platform, seeing an image like this will encourage them it’s a good idea.

Shopify, an e-commerce platform, uses images to show visitors how their shop could look:

Screen Shot 2017 09 15 at 16.24.15

You can utilize images to guide your audience towards the call to action.

The images make your offer more human.

Your audience cannot touch or hold your product. Your landing page should make use of images to help them visualize it.

6. Include social proof

When creating a mind-reading landing page, understand that one question your audience will have is, “Do I need this?”

This is true for every landing page.

One way to read their minds is to address their question through the concept of social proof.

People are more inclined to take action if they know other people just like them have taken action and benefited from it.

Using social proof on your landing page provides prospects with another layer of trust. They feel like it’s more likely your product/service will actually do what you say it will because they can see what other people thought about it.

For example, check out what Freshdesk does on their landing page:Screen Shot 2017 09 20 at 14.16.30

Do you have reviews and testimonials for your product you can use on the landing page?

Visitors get to experience how their life could be different from signing up. And they learn that from other people just like them.

7. Utilize a call to action

Your call to action button is important. It’s perhaps the most important element on the page.

If your audience can’t see your button clearly, they’re not going to know what to do.

Each landing page should have a call to action. The call to action is there to guide your user’s attention.

Let’s talk about your call to action button copy.

Your button copy should be action driven and relate to the offer available.

“Download” copy on the call to action is vague, and the visitor might not even remember what it is they’re downloading.

Take a look at the call to action button on Hired. It stands out as the only red button on the page:

Screen Shot 2017 09 20 at 14.22.19

Alexa uses the “Try 7 days free” copy, which takes the pressure off the visitor. They don’t have to fully commit to using the service, and won’t be charged if they’re not happy with it:

Screen Shot 2017 09 15 at 16.27.59

Both Hired and Alexa use excited copy like “Get started.” Using the word “get” psychologically makes people feel as though they are getting something in return for giving you their details.

8. Measure your results

If you don’t measure the results of your landing page, you have no real way of understanding whether or not it is converting successfully.

Use Google Analytics to measure how many visitors came to your landing page and converted by giving you their data.

When looking at the effectiveness of your landing page, consider your bounce rate.

Your bounce rate is the number of people who landed on your landing page and didn’t convert.

If your bounce rate is low it could mean one of the following things:

You aren’t using the right keywords. Your keywords should be relevant to the audience you want to attract. If not, you will have a bunch of untargeted prospects coming to your site with no interest in what you’re offering.

The design on your landing page is poor. Consider how often the average person spends on your landing page. If it doesn’t follow a logical flow or is too confusing, they’re more than likely going to bounce.

9. Make sure you test

The only way to know if your attempts are working is to run tests.

A/B testing your landing page involves splitting your traffic in half, so half the traffic sees one version of the landing page and the other half sees another.

This way you will be able to make informed decisions about what does and doesn’t work.

You can compare two versions of your landing page and test different elements.

Do you have two headlines you want to use, but you aren’t sure which will work best? Use A/B testing.

Then after you’ve generated enough traffic, you’ll be able to see which led to the highest number of conversions.

With this data, you can continually improve your landing page to ensure it converts the most people.

When testing elements, don’t try and test everything all at once. If you do this, you’ll have no clear idea what you need to change and what you need to keep the same.

Instead, change a few elements at a time and keep the other elements the same as a control variable.

Conclusion

Your landing page has one job, and one job only: To convert.

So why are you not doing everything you can to encourage your visitors to take your desired action?

It all begins with planning.

But the planning begins even before you start thinking about what you will have on your landing page.

If you want it to be successful, you have to read your prospects’ minds.

Essentially, you need to know your customers really well.

Once you know them, you’ll determine what words, images, and reasoning resonate most with them.

And once you start using their own ideas on your landing pages, your conversion rates are going to increase.

But, with everything in marketing, there is no one size fits all.

Follow the best practices listed in this post and develop your understanding of your audience, and you’ll be able to create winning landing pages for all your offers.

What strategies do you use to improve your landing pages?

Publié le Catégories Inbound Marketing, Marketing AutomationLaisser un commentaire sur 🔵⚪🔴 9 Steps to Creating a Landing Page That Reads Your Prospects’ Minds – Landing Page

🔵⚪🔴 Content Hubs & Landing Pages: Why You Need Them For Your Ecommerce Website – Landing Page


To build and maintain a successful ecommerce business in 2018, you need to do more than create products and launch an online store. To succeed, you need to invest in marketing strategies that boost traffic, fuel list growth, nurture potential customers, and drive sales.

Not surprisingly, there a lot of marketing tactics you could and should focus on when working to grow your online store and sell more products, but if you’re like many other ecommerce entrepreneurs, it’s not always easy to know where to start or how to invest your time and money.

To help steer you in the right direction, I’m sharing two actionable website tactics that can—when executed properly—drive real ROI for your business: the landing page and the content hub.

In this article, I’ll help you understand what landing pages and content hubs are, why you need them, and how to build them. My goal is to arm you with the tips, tools, examples, and best practices you need to hit the ground running in the month ahead.

What Are Landing Pages?

In ecommerce, landing pages are stand-alone web pages that serve a specific, targeted audience and aim to achieve one or more goals relating to your funnel. For example, the goal of a top of funnel landing page might be to get a visitor to opt into your email list. The goal of a middle of the funnel landing page might be to get a visitor to learn more about a product and ultimately add it to the shopping cart. The goal of a bottom of the funnel landing page might be to upsell and/or convince a visitor to complete the purchasing process for a product they’ve been looking at on your website one or more times.

Landing pages are:

  • Tied to a paid campaign – You use landing pages to convert a specific audience that arrived on your website from a paid advertisement on Facebook, Google, or Instagram.
  • Not usually included in your site navigation – Because of the experimental and sometimes promotional nature of landing pages, they are typically not included in your site navigation.
  • Not always focused on SEO – While other pages on your website cater to specific keyword phrases that you’d like to rank for in Google, landing pages do not have to focus on SEO. In many cases, they focus less on serving organic traffic and more on serving paid traffic from specific campaigns you run on social media sites.
  • Hyper-personalized – Landing pages are often highly personalized, especially when tied to a paid campaign. Your goal is to make visitors feel like you know who they are, why they arrived on your website, where they came from, and what they are looking for.
  • Conversion-driven – Landing pages allow you to engage with prospective customers and move them closer to the buying phase.         
  • A blend of photos, videos, GIFs, text, and CTAs – Landing pages use all of these elements to grab the attention of visitors, keep them on the page, and push them toward engaging with whatever CTA you are presenting to them.
  • A place to experient – Landing pages should be used to test new messages, fonts, colors, CTA placements, and product positioning. Unlike other pages on your website, they do not remain static. They evolve based on the response you’re getting from the visitors who engage with your page upon arrival.

Now that you know more about what landing pages are, the question you’re probably asking yourself is, “but why should I create them?”

Let’s dig into the answer.

Why You Need Landing Pages

Landing pages can be incredibly effective tools for list-building, nurturing, and driving more sales for your business. Here’s a quick punch list that outlines why you need them on your website:

Reason #1: They help you understand your audience better. Landing pages allow you to present messages, products, and other types of content to very targeted audiences. Rather than presenting messages to all visitors who visit your website at once, you can market and sell to a very specific group of people. In the end, landing pages help you learn more about what motivates your audience to engage with you and buy from you.

Reason #2: They help you run lean tests. Landing pages allow you to determine whether certain changes could impact your conversion rates if those changes were made to your website as a whole. Sometimes the changes are small and hardly noticeable, but other times they can be quite drastic. Landing pages allow you to test ideas and concepts before making things official and dedicating more time, money, and people resources to the changes you think you want to make.

Reason #3: They help you get out of your comfort zone. Landing pages give you the creative freedom to test product concepts, images, branding, and voice in ways that you might not feel comfortable doing in a completely public-facing setting.

Reason #4: They move visitors into and down your funnel. Landing pages are focused entirely on getting visitors to engage with your funnel. They are conversion-driven and extremely goal-oriented. Where other pages on your website focus more on things like brand awareness and education, the purpose of landing pages is to ultimately persuade visitors to take action and convert.

Reason #5: They help you differentiate from competitors. Landing pages can help visitors quickly understand what it is that makes you and your products different than competitors. They can be attached to paid “us vs. them” campaigns that you build for lookalike audiences who interact with competitors.

Reason #6: They give you the data you need to make better decisions about the future of your products and business. Landing pages help you learn more about your business, and provide you with actionable insights that you can use when building new products, developing new strategies, and focusing on new channels.

How to Create Landing Pages

When it comes to landing pages, the idea isn’t to spend time creating something perfectly polished that meets all your guidelines and expectations and requirements. Instead, the goal is to push something out quickly, learn as fast and as much as possible, and find out whether or not your test can yield results and make an impact on conversions.

If you’re interested in building a landing page for your ecommerce website, follow these recommended steps:

Step 1: Identify your goal – Start by thinking about what your goal is. What do you want to achieve and how does it relate to your funnel? Do you want more subscribers? More sales of a specific product? More bundled orders? Identify your goal, then start working backwards on how you’re going to achieve it.

Step 2: Pick your audience – Once you have your goal set, think about a specific audience that you can target and send to your landing page. If you’re building a middle of the funnel landing page, for example, you’ll likely be retargeting people who have visited your online store or purchased from you recently.

Step 3: Formulate an idea – When your goal and audience is in place, decide what type of landing page, content, offer, and CTA you want to present to them in order to persuade them to act. For example, if you’re building a top of funnel landing page, you might be offering a free ebook or promo code in exchange for an opt-in to your email list.

Step 4: Choose your channel – Pick the channel that you want your audience to come from. For example, you could send a special time-sensitive discount to all customers who have purchased a particular from you in the last 60 days and send them to a unique landing page that promotes the same or similar products.  

Step 5: Loop in team members – Assemble the team members you need to build your landing page. That might mean looping in a designer, a developer, an email marketer, and a copywriter. If you don’t have team members in place yet, reach out to a contractor who can help you build out your campaign and landing page.

Step 6: Build your landing page – Work with your team members to build your landing page.

Step 7: Make sure tracking is in place – Make sure you can track and follow the visitors who make it to your landing page. For help with attribution and measurement, click here.

Step 8: Test, Analyze, Act – Launch your landing page, analyze your results, then act accordingly based on the learnings you compile.

Want to read more about landing pages and see real-world examples? Read through these blog posts:

What Are Content Hubs?

In ecommerce, content hubs are long-form pages on your website that aim to educate visitors on a particular topic, create brand awareness, drive traffic, and boost your company’s reputation as a voice in the space. They differ from traditional landing pages in that they are less focused on conversion as the primary goal. Instead, they focus on building trust with the people who visit your website looking for answers and solutions to their problems and pain points.

Content hubs are:

  • Tied to a specific topic or theme – Content hubs educate visitors on a particular topic or theme that relates to your product category or audience. The purpose of content hubs is to create the definitive resource on the topic or theme that you want to be best known for as a brand and company.
  • Typically focused on SEO – Content hubs typically are created with SEO in mind. They target specific longtail keyword phrases that online shoppers are typing into Google when they go searching for answers to their questions.
  • Education-Driven – These pages are focused on adding value, not selling products. The goal is to build trust and position your website as a helpful resource that people can turn to when they go looking for answers.
  • A blend of photos, videos, GIFs, text, and links – Content hubs are comprised of original content, rich media, and external links to other blog posts, pages, and resources that can give visitors more insight and value.
  • Included in your site navigation – Content hubs are included in site navigation. They should be easy for your visitors and Google to find.
  • Visually different from a typical blog post – Content hubs are not blog posts. They exist as 10X resources that differentiate and stand out from any other content published on the topic or theme you’re creating content about. They typically require original designs and development from your employees or contractors.
  • A place to let your voice and style shine – Content hubs allow you to connect with your prospective customers on a personal, human level. They aren’t sales pages. They are relationship-building tools. They should be used to help people understand who you are, why you care, and how you can help.

Screen Shot 2018 07 31 at 12.38.52 AM

Content Hub Example from Ties.com

Why You Need Content Hubs

Content hubs can be great tools for building brand awareness and owning a specific topic or theme in your space. Here’s a quick punch list that outlines why you need them on your website:

Reason #1: They allow you quickly differentiate from other companies. Most companies are not willing to put in the time and resources required to create a truly great content hub. Instead, they’d rather do what everyone else is doing and has been doing for the past 5 years—publishing a new blog post every week. By creating a 10X-style content hub, you can quickly show your potential customers that you don’t cut corners, that you actually care, and that you are different from everyone else.

Reason #2: They help you get to know and serve your audience better. Content hubs require a lot of research, planning, and sometimes budget from marketing teams. If you’re going to make the investment, you better be sure it’s worth it—and the only way to do that is to know with certainty that whatever you end up producing will resonate and matter to your audience.

Reason #3: They make it possible to rank organically for the keywords and phrases you care about. As more companies publish blog posts, it’s becoming increasingly difficult to rank for the keywords you need to rank for. Content hubs—and building links to those content hubs—help you capture and retain the ranking positions in Google you have for the keyword phrases that matter most to your audience.

Reason #4: They build trust and loyalty. Content hubs allow you to build relationships and trust with your audience in ways that can’t be achieved with traditional blog content, emails, and social media interactions. Online consumers are hungry for information. They want to work with brands that know the industry or product category and care about solving real problems—you aren’t just in it to make a quick buck. Content hubs allow you to position yourself and your company as a true and well-respected provider of value.

Reason #5: The average blog post does not cut it anymore. Creating and publishing average blog content is not competitive anymore. In fact, it’s lazy. Online consumers expect more, and they are getting it from top ecommerce brands across nearly every product category.

Screen Shot 2018 07 31 at 12.47.19 AM

Content Hub example from Blue Bottle Coffee

How to Create Content Hubs

If you’re interested in building content hubs for your ecommerce website, follow these recommended steps:

Step 1: Know what your audience wants and needs – The first step in creating a content hub for your ecommerce site is to spend some time thinking about your audience. Ask yourself what they want and need. What are they searching for in Google that relates to your products or your product category? What do they care about? What are there passions? Where are the gaps that you can fill?

Step 2: Perform keyword research – Once you have a few ideas of topics or themes you could create a content hub for, the next step is to perform keyword research to validate your idea. Ideally, you want to create a content hub that competes for a specific keyword phrase that has volume AND is likely searched for by your ideal customer. To learn how to perform keyword research, explore this resource from Backlinko.

Step 3: Develop an idea – When you have keyword research to support your idea, work to develop it further. Do preliminary research on other content resources that already exist online and rank on the first page of Google. Find out where the gaps are, and focus on filling those gaps with your resource.

Step 4: Create an outline – Build upon your idea further by creating an outline for your content hub. Remember: your content hub should be comprised of photos, text, links to other blog posts and pages, audio, downloadables, and any other resources you have or could create that relate to the topic or theme you’re trying to own.

Step 5: Work with designers and developers – Work with designers and developers to create a concept that will push your content hub idea from good to great. Fill them in on the idea you have, share the outline with them, and ask for ideas on how to present the content in a way that would be memorable and meaningful for your website visitors. Agree on a concept, set a deadline, assign tasks, and let your team run with it!

Step 6: Create the content – While your designers and developers are busy doing their work, spend time creating the content. Alternatively, hire a content marketer or copywriter to help you create content. Make sure to follow SEO best practices when creating the content in order to increase your chances of ultimately ranking for the keywords you care most about.

Step 7: Publish and promote everywhere – When your content hub is finally ready, publish and share it everywhere. Link from it and to it whenever it makes sense, and reach out to your network for help promoting the hub.

Want to read more about content hubs and see real-world examples? Read through these blog posts:

Over to You

Have you published a new landing page or content hub on your ecommerce website lately? How has it been performing for you? Share your experience and a link to your page in the comments below.



Publié le Catégories Inbound Marketing, Marketing AutomationLaisser un commentaire sur 🔵⚪🔴 Content Hubs & Landing Pages: Why You Need Them For Your Ecommerce Website – Landing Page